| 35 Marketing & Branding Logos: Then & Now Retail and hospitality brands make big changes in how they visually address their consumers O ftentimes the design of a retail space begins first with the branding package the company wants to convey. Here, DDI highlights some of the more dramatic logo and moniker shifts retail has seen recently. Some have gone more contemporary, while others have opted for a hint of nostalgia. Either way, each has the responsibility to carry the brand ideals through to the customer environment. Which ones do you think have been most successful? Which have missed the mark? E-mail your picks and pans to jbove@ddimagazine.com. Then Now www.ddimagazine.com
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Table of Contents for the Digital Edition of Display & Design Ideas - June 2009