DDi - March 2010 - (Page 52)

52 | Maximizing shoppability Schnucks offers a new look that emphasizes special shops for fresh and prepared foods By Jenny S. Rebholz ith a tagline of “The friendliest stores in town,” St. Louis-based Schnuck Markets Inc. has taken friendly to a new level with the debut of a 74,000-sq.-ft. combination food and pharmacy flagship store in Des Peres, Mo. After 46 years, three remodels and two additions, Schnucks was in need of a new location in the Des Peres market, and was fortunate to secure a highly desirable corner site on the busy arterial Manchester Road. The strategy for the building design, which was developed in collaboration with Tampa, Fla.-based api(+), was to create the maximum footprint the site would allow and then design the store within it to maximize every square inch possible. Views of fresh product, wide aisles, destination shops and a variety of product displays create a unique experience. W “We wanted to create an innovative, state-ofthe-art flagship store that would successfully serve the local Des Peres demographic area, yet be adaptable for future locations,” explains Michael Alspaw, manager of facilities design and planning for Schnucks. “We used our culinary experience and what we learned as an organization from our current new stores and remodels, as well as inspiration from trips around the country and Europe, to create a spectacular shopping and food experience for our customers.” The new Schnucks store provides an expanded fresh and prepared food experience that pushes the concept of a one-stop shopping destination to that of “a destination of special shops.” “We wanted this new store to excite and engage long-time and new customers from beginning to end, and provide the opportunity for discovery all along the way,” explains Ross Hutsel, Schnucks’ director of facilities engineering. The design differentiators that create this environment include a sit-down dining venue with a “Fresco Fresh Today” island, a bistro grill with a sit-down counter venue and Schnucks’ first in-house fresh artisan bread department. A new wine and cheese department—complete with a with a cheese room, walk-in cooler and adjacent wine tasting bar—takes advantage of crossmerchandising opportunities. The Schnucks’ Cooks and Table Top Department pulls together the cooking at home and food experience. While the right side of the store—the perishable | March 2010 Photo: Alise O’Brien Photography

Table of Contents for the Digital Edition of DDi - March 2010

DDi - March 2010
Contents
From the Editor
Newsworthy
Greentailing
Editor’s Choice
Design Snapshot: H&M Home
Design Snapshot: The School of Life
American Eagle Outfitters
Juicy Couture
Channel Focus: Jewelry
Shopper Marketing Section
Selfridges 3rd Central
Schnucks Market
Right Light
Design Leaders 2010
In-Store Technology
Product Spotlight
GlobalShop Show Coverage
Classifieds
Advertisers
Calendar
Shopping with Paco

DDi - March 2010