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Above: The goal of the design was to create a modern, contemporary feel and move toward the use of natural materials.
Right: Common elements appear throughout the space to create a sense of cohesiveness, including the lighting and the white Italian porcelain tile used for the main flooring.
would represent the customer who shops this floor—a woman of today—and someone from a multi-ethnic background. You can’t tell her specific age or race.” The designers also chose to promote a sense of community by using art from local fine-art photographers, including Robert Discalfani and Warwick Orme. While Discalfani works mostly with up-close Polaroid film, Orme’s work is with flowers, says Matt Reed, vice president of visual merchandising. It offers a contemporary and unifying effect throughout the floor, he notes. Accent pieces, including Rich Brilliant Willing
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February/March 2012
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Table of Contents for the Digital Edition of DDi - February/March 2012