WANT TO KNOW
THE KEY TO
UNDERSTANDING
TODAY’S SHOPPER?
How does a shopper become your customer? How do marketers gain actionable insights on purchasing decisions, and what cuttingedge tools do retailers & manufacturers have available to influence shopper decisionmaking? POPAI, the global association for marketing at retail, helps shed some light on these topics by providing best in class educational programming, unique networking opportunities, and conducting original research. POPAI keeps abreast of the rapidly changing retail landscape including tracking the latest in intelligent in-store marketing, helping to evolve our burgeoning understanding of shopper decision making and the positive organizational changes that can be implemented as a result. Want to see what POPAI can offer your organization? Then join us for one of our complimentary Engaging Insights Series being held in cities all across North America. Get an exclusive look at the results from the 2012 Shopper Engagement Study and interact with the experts who were there every step of the way. To get the shopper insights of tomorrow, today and to register for our Engaging Insights Series today visit www.popai.com/engage.
Number 32 at www.ddionline.com/readerservice
http://www.popai.com/engagehttp://www.popai.com/engagehttp://www.ddionline.com/readerservice
Table of Contents for the Digital Edition of DDi - July 2012