DDi - September 2012 - (Page 32)
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AWARDS 2012
Influencers
Retail Design
Ray Ehscheid
Senior Vice President, Store Design and Merchandising, Bank of America
Key Projects: Flagship projects in Beverly Hills, Calif., New York and Charlotte, N.C.; new program launches in renovations, touching more than 400 locations; and upcoming launch of an entirely new ATM concept.
R
“Customer centric.”
ay Ehscheid acknowledges that a bank can be seen as uninteresting. But, he believes it is his job to break through for just a moment and allow a customer to experience Bank of America as a different, engaging and comfortable environment. As part of that mission, he has been working hard to build a brand-centric network and drive consistency in Bank of America’s disparate branches, creating solid new direction in customer service and customer interaction through new programs and store design. And he is especially proud of bringing this sense of the importance of retail design to financial services, “especially as we strive to create environments that reflect not only strength of our brands and institutions, but also comfort and consistency in the manner in which we work with customers,” he says. Ehscheid’s focus in designing a space is always customer-centric, but he also wants to allow a strong impression of immersion in the brand and, ultimately, the experience. “I want someone who walks into one of my projects to understand intuitively the space and how to find their way to complete their tasks,” he says. “Moments of unintentional delight on that path—new discoveries of a material, a piece of furniture or an element of lighting that strikes their attention—are the touchstones to me of a successful environment.”
Photo: Evan Sung
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September 2012
Table of Contents for the Digital Edition of DDi - September 2012
DDi - September 2012
Table of Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Greentailing
Editor’s Choice
Portfolio Awards 2012
Retail Design Luminaries
Retail Design Influencers
Design Firms of the Year
Best Visual Merchandising Programs
Retailer of the Year
Best-Designed Stores of the Year
Retail Standouts
Calendar
Advertisers
Classifieds
Think Tank
DDi - September 2012
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