64
AWARDS 2012
Retail
Standouts
Retail
Standouts
Strongest Brand Image (tie)
Without a word, the Apple logo is unmistakable worldwide, subtly announcing the company as a leader in technological innovation, and the simplistic design style of its products is as recognizable as the once-bitten apple.
Image: Courtesy of Apple Inc.
Apple
Image: Scott Gilbertson
Target
In the new CityTarget concept in places like Seattle and Chicago (shown), Target doesn’t even use its name, just its oh-so-familiar, red bull’s-eye logo. How’s that for brand recognition? Target is taking aim at affordable style and chic design, and definitely finding its mark.
Number 31 at www.ddionline.com/readerservice
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September 2012
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Table of Contents for the Digital Edition of DDi - September 2012