DDi - September 2012 - (Page S4)

THURSDAY, September 13 Retail Design Review 2012 1:30 p.m.-2:30 p.m. Speaker: Alison Embrey Medina, Executive Editor, DDI Magazine Join Alison Embrey Medina as she debuts her brand new retail design trends presentation for the fi rst time in 2012. From m-commerce to classic bricks and mortar, how are retailers enhancing their store environments, and ultimately, their customer experience? WORKSHOP: Converting Trends into Brand Experiences 3 p.m.-4:30 p.m. Workshop Leader: Marieke van der Poel, Chief Creative Offi cer and Founder, Proef LLC There are many misconceptions about the word “trend.” Trend forecasting and trend analysis are not the same as trend watching or cool hunting, and trends do not only pertain to physical design or fashion interpretations. Trend forecasting is about 2012 understanding and projecting consumer emotions. By overlapping trends in long-term consumer behavior with your brand’s attributes, a more holistic and visionary brand strategy can be attained. Join Marieke van der Poel as she guides attendees through an interactive workshop that will use applied trending to expand a macro trend down to a micro level, as an example of how conscious brands can utilize trend forecasting as a guide. Being on target within these fl uctuations means knowing what consumers are looking for long before they know it themselves. FRIDAY, September 14 Retail 2016 & Insights into Our Economic Recovery 8:30 a.m.-9:30 a.m. Speaker: Todd Hale, Senior Vice President, Consumer & Shopper Insights, Nielsen As a result of unprecedented economic turmoil, much of the consumer landscape is rapidly changing, forcing companies of all kinds to reconsider even their most abiding assumptions about how they do business. We are in the midst of a bifurcated recovery, as affl uent consumers are back in the game, while those less fortunate are concerned about the jobless recovery and continue to closely SESSIONS

Table of Contents for the Digital Edition of DDi - September 2012

DDi - September 2012
Table of Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Greentailing
Editor’s Choice
Portfolio Awards 2012
Retail Design Luminaries
Retail Design Influencers
Design Firms of the Year
Best Visual Merchandising Programs
Retailer of the Year
Best-Designed Stores of the Year
Retail Standouts
Calendar
Advertisers
Classifieds
Think Tank

DDi - September 2012