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ith the World Cup heading to Brazil in 2014, there has never been a better time to be a soccer fan in South America’s largest country. Sao Paulo-based sporting goods manufacturer Penalty is taking advantage of this fútbol fervor by creating retail stores in the eight cities set to host games in the country. The first of these stores opened in December at Parque Dom Pedro Shopping, a mall in the city of Campinas. The stores feature the Penalty name and logo, and offer a variety of product,
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Table of Contents for the Digital Edition of DDi - January 2013