DDi - February/March 2013 - (Page 34)

il’s 34 | Reta It’s no surprise that New York is an expansion destination for retailers, and was the most popular U.S. destination for opening new outlets in 2012. According to the 2010 U.S. Census, the five boroughs of New York City had a population of 7.6 million. Communities in adjacent portions markets, and Reebok is now testing the validity of rolling out the concept stateside with this ﬁrst New York locale. Shoes are another segment that have become a high-proﬁt, fast-turnover darling at all price points. “The footwear market was the last to feel the recession, and the ﬁrst to gain from the recovery,” says industry analyst Marshal Cohen of the NPD Group. DSW (Designer Shoe Warehouse) is a prime example. Founded in 1991, the retailer opened 20 stores in 2012, bringing the chain’s total to 364 in 41 states, the District of Columbia and Puerto Rico, plus 346 leased departments. Average store size is 22,000 sq. ft., with 24,000 pairs in stock. In fact, “foot jewelry,” as JGA Chairman Ken Nisch describes the footwear category, has been elevated to a whole new fashion level. “Shoes have evolved into an important accessory, and along with eyewear, are where the excitement is at retail now,” he says. 5 Revitalizing in-store shops As part of the company-wide reimaging of J.C. Penney Co. Inc., nearly 400 in-store shops have been opened for such brands as Mango, Levi’s, Izod, Liz Claiborne, the Original Arizona Jean Co., jcp and Sephora. A total of 7.2 million sq. ft. of selling space in jcpenney stores is now built within the shop format. From initial reports, average sales per sq. ft. have risen from $155 per sq. ft. to $270 per sq. ft. In January, Chairman and CEO Ron Johnson announced that Joe Fresh departments will be | February/March 2013 of New Jersey and Connecticut add another 11.3 million, for a total market of 18.9 million, all well-served by public transportation, providing the city’s commercial districts with heavy weeklong pedestrian traffic. However, the number of retailers expanding to Atlanta speaks to the mobility of the city and its residents. Retailers are expanding not only in areas where the population aligns with their customer profile, but also in cities where travelers visit. New Stores Opened 2012, By U.S. Cities (Representative Survey) New York City 38% Atlanta 20% Los Angeles 17% San Francisco 12% Dallas 5% Washington, D.C. 5% Boston 3% Source: This representative overview was collected from announcements in the trade, business and professional print and electronic press; published data from public companies; and reports from research in the public domain. www.ddionline.com http://www.ddionline.com

Table of Contents for the Digital Edition of DDi - February/March 2013

DDi - February/March 2013
Table of Contents
From the Editor
From the Show Director
Newsworthy
Editor’s Choice
Design Snapshot
Special Insert: The Carlson Group
Harley-Davidson
Retail’s Expansion Explosion
Aaron Brothers
dELiA*s
Shopper Insights
Value—Retail’s Dirty Word
POP Supplier Listing
POP Products
GlobalShop Show Preview
Right Light
Product Spotlight
Calendar
Advertisers
Classifieds
Think Tank

DDi - February/March 2013