DDi - February/March 2013 - (Page 46)
46 |
At the front of the store, a grouping of feminine
chandeliers—a signature element in the space—
provides a fun element to the overall aesthetic.
The chandeliers are suspended from the exposed
ceiling, another detail missing from earlier stores.
Crawford says the design team decided to paint the
ceiling white to make it as pretty as possible, and
to help it blend with the rest of the store.
The wall fixtures played an important role in
value engineering the prototype, Mancina says.
Prior to the prototype, stores had expensive,
custom-built cabinets that limited bracket and
shelf placement. “To give us more flexibility in the
wall system, we put wallpaper on the back wall
and framed out a flat wall system,” she explains.
“It gives a ton of flexibility, you can’t tell the difference and it looks much better.”
Upon entering the store, shoppers are greeted
with a “runway” that flows throughout the space,
featuring numerous mannequins modeling the
latest trends for customers who might be looking
for a little guidance. Mancina says forms are used
throughout the store—about double the amount
of a typical dELiA*s.
|
February/March 2013
Top: The denim wall at
the back of the store is
a monument to the
wardrobe staple.
Bottom: Custom pink
and yellow wallcoverings
elevate the look of the
dressing rooms.
Table of Contents for the Digital Edition of DDi - February/March 2013
DDi - February/March 2013
Table of Contents
From the Editor
From the Show Director
Newsworthy
Editor’s Choice
Design Snapshot
Special Insert: The Carlson Group
Harley-Davidson
Retail’s Expansion Explosion
Aaron Brothers
dELiA*s
Shopper Insights
Value—Retail’s Dirty Word
POP Supplier Listing
POP Products
GlobalShop Show Preview
Right Light
Product Spotlight
Calendar
Advertisers
Classifieds
Think Tank
DDi - February/March 2013
https://www.nxtbook.com/nxtbooks/designretail/201402
https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
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