DDi - April/May 2013 - (Page 54)
Photo: Tyler Golden/NBC
54 |
“Fashion Star,” NBC
COLLABORATE
T
he last year has certainly churned out some strange bedfellows
in the retail world. We’re seeing a plethora of interesting and
creative partnerships that are driving new customers to new
brands. Discounter Target and luxury department store Neiman
Marcus teamed up to create a holiday gift collection exclusive to their
stores last November. The odd couple partnered with 24 of today’s top
American designers, including Diane Von Furstenberg, Tory Burch,
Marc Jacobs and Judith Leiber, to design and create a collection of
50 gift items that were sold in both retailers’ stores. For Target, the
partnership continued its legacy of bringing high fashion to the mass
market, and for Neiman Marcus, it opened its doors to a whole new
range of potential customers.
How else are partnerships driving traffic and creating one-of-a-kind
experiences in-store? Banana Republic teamed up with online dating
site Match.com for a Valentine’s Day campaign that hosted eight live
meet-and-greets in-store for prospective love matches. And let’s not
forget NBC’s “Fashion Star.” Now in its second season, this innovative
reality show teams up-and-coming fashion designers with buyers from
Macy’s, Saks Fifth Avenue and Express. Any garments purchased on
the show appear on the retailers’ websites and in-store the night the
show airs. Talk about fast fashion.
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April/May 2013
http://www.Match.com
Table of Contents for the Digital Edition of DDi - April/May 2013
DDi - April/May 2013
Table of Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Visual Perspectives
Editor’s Choice
Design Snapshot
Design Snapshot
Markopoulos Award
Tazo Tea
Tiffany & Co.
Experience Makers
Piperlime
Mattel Experience
CookHouse
Aéropostale
Paris Kids Department
Technology & Customer Engagement Section
Technology Trends
Big Data Column
In-Store Technology
Product Spotlight
Design Leaders 2013
Right Light
GlobalShop Coverage
Special Events
Conference Schedule
Chicago Retail
Exhibitor Products
Calendar
Advertisers
Classifieds
Shopping with Paco
DDi - April/May 2013
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