DDi - April/May 2013 - (Page 76)
76 |
Top left: A 3-D graphic
turns a traditional place
setting into a work of
space-saving art.
Bottom left: Light wood
fixtures and bright lighting
help CookHouse evoke the
feeling of a home kitchen.
Top right: A pot rack and
a kitchen island fixture
display products while also
demonstrating how both
the products and fixtures
can be used in the home.
brightly lit and white, with accents of sage, mushroom and a warm, energetic orange throughout.
The kitchen feel is palpable, with an abundance
of tile, wood and stainless steel surfaces. Michelle
Hardy, design director for FITCH, says each area
of the store is divided by a charcoal-colored “inspiration panel” that features a hand-drawn chalk
graphic on it.
“We created a feature that’s part graphic and
part sculptural element for customers to gain
inspiration and helpful hints,” Hardy says. “The
example we gave at the wine area was what kind
of wine glasses to use with different kinds of
wine. The inspiration panels in different areas of
the store are part of educating customers, and
they can be changed by staff as the product offerings change, since they are blackboards.” Handdrawn inspired icons dot the wayfinding signs
for each section, as well. CookHouse’s logo is a
frying pan with a flame-colored, heart-shaped
curl of steam wafting out of the top. “The kitchen
is the heart of the home, so we wanted people to
feel comfortable to express themselves and have
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April/May 2013
Table of Contents for the Digital Edition of DDi - April/May 2013
DDi - April/May 2013
Table of Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Visual Perspectives
Editor’s Choice
Design Snapshot
Design Snapshot
Markopoulos Award
Tazo Tea
Tiffany & Co.
Experience Makers
Piperlime
Mattel Experience
CookHouse
Aéropostale
Paris Kids Department
Technology & Customer Engagement Section
Technology Trends
Big Data Column
In-Store Technology
Product Spotlight
Design Leaders 2013
Right Light
GlobalShop Coverage
Special Events
Conference Schedule
Chicago Retail
Exhibitor Products
Calendar
Advertisers
Classifieds
Shopping with Paco
DDi - April/May 2013
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