DDi - April/May 2013 - (Page 82)

82 | Left: The store’s design features salvaged architectural elements echoing New York. Below: The fitting rooms reinforce a Big Apple aesthetic and “city girls.” This one is designed around an actress living in the East Village. “Community Wall.” The “Dream Big” board refers to Aéropostale’s scholarship program, while “Role Models” features a different associate every month, and “Give Back” has information for teens wanting to get involved in charitable and nonprofit causes. There’s also a place for an inspirational quote of the week. When the store opened in October 2012 (Anti-Bullying Month), it featured the words of Lady Gaga: “Don’t you ever let a soul in the world tell you that you can’t be exactly who you are.” Aéropostale brings in some modern touches with several Apple desktops and iPad kiosks for scanning products and reading reviews. “We all know our teen was brought up in a high-tech world, and they gravitate to the iPads,” Anderson explains. The iPads offer “build-your-own-outfit” guides, allowing shoppers to style looks on their own or with sales help, and email them to friends. Customers can access Aéropostale’s e-commerce site in-store to find more sizes and online exclusives. The store’s technology-enabled features also include a crowdsourcing jukebox, where teens can vote for the music played in the store, and iPads in fitting rooms to indulge personal tastes in music. The dual notions of community and in-store technology have redefined the shopping experience at Aéropostale. “We are the only retailer in our demographic that can truly call New York home, and we love all [that] the city symbolizes,” Anderson says. “The fun and energy of the city inspires us, and we believe those same qualities resonate with our customer.” To email this article, visit www.ddionline.com/magazine. | April/May 2013 |project file| Aéropostale Roosevelt Field Mall Garden City, N.Y. IN-HOUSE DESIGN TEAM Aéropostale Inc. New York Mary Jo Pile, executive vice president, customer engagement Mark Dorwart, senior vice president, logistics, real estate and construction Jeff Lee, vice president, visual merchandising Tim Anderson, vice president, store design and construction Robert Ruscher, director of construction CONTRACT DESIGN FIRM GH+A Montreal Steve Sutton, partner Jonathan Knodell, lead senior designer Beth Winger, senior designer Geneviève Trudeau-Drolet, designer Emily Norton, designer Matthieu Berthelot, designer France Delorme, director of resources Laura Feiner, resources assistant CEILING SYSTEM/ ENTRANCE MOSAIC ASI New York ARCHITECT Lami Grubb Architects, Pittsburgh Richard Avon, principal Paulette Burns, associate/senior project manager LIGHTING Lido Lighting Deer Park, N.Y. GENERAL CONTRACTOR Terry Adams Inc. Elizabethtown, Ky. MECHANICAL/ ELECTRICAL ENGINEERS Hallberg Engineering White Bear Lake, Minn. FIXTURES/FURNITURE/ MILLWORK KRG Enterprises Inc. Philadelphia Leggett & Platt Piedmont, Ala. MANNEQUINS/FORMS EXPOR Sao Paulo Lifestyle-Trimco-Viaggio New York MULTICHANNEL TECHNOLOGY Usablenet New York PAINT FINISHES Benjamin Moore Montvale, N.J. SIGNING/GRAPHICS Coloredge New York SOUND SYSTEM Mood Media Fort Mill, S.C. STOREFRONT American Products Inc. Tampa, Fla. STOREFRONT SIGNAGE Bergen Signs Paterson, N.J. WALLCOVERINGS PCL Graphics Chicago VINYL FLOORING Amtico Atlanta Information in the project file is provided by the retailer and/or design firm. www.ddionline.com http://www.ddionline.com/magazine http://www.ddionline.com

Table of Contents for the Digital Edition of DDi - April/May 2013

DDi - April/May 2013
Table of Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Visual Perspectives
Editor’s Choice
Design Snapshot
Design Snapshot
Markopoulos Award
Tazo Tea
Tiffany & Co.
Experience Makers
Piperlime
Mattel Experience
CookHouse
Aéropostale
Paris Kids Department
Technology & Customer Engagement Section
Technology Trends
Big Data Column
In-Store Technology
Product Spotlight
Design Leaders 2013
Right Light
GlobalShop Coverage
Special Events
Conference Schedule
Chicago Retail
Exhibitor Products
Calendar
Advertisers
Classifieds
Shopping with Paco

DDi - April/May 2013