DDi - June 2013 - (Page 36)

36 | Like an art exhibit, customers can sit on the bench or walk the aisle to peruse the many photo options on the gallery wall. P2 Interiors developed the design, layout, renderings and fixtures for the project. “We really wanted a store that was clean, modern and easy to navigate,” explains Ponch Herrera, owner of P2 Interiors. The store’s lighting is practical, yet also complementary to the products it showcases. “The ceiling has a recessed LED strip light that leads to the photo wall at the back of the store and also helps move people through the store,” Herrera says. “The strategic positioning of the lighting contributes to the clean and simple environment.” Warren Struhl’s wife, Robin Struhl, owner and principal of RIS Design, says she wanted to create a space evocative of an art gallery. A bench sits in front of the canvases between the two retail tables, which house some classic Polaroid cameras encased in glass. “We wanted the store to be a conversation piece, so that people could feel like they were walking into an experience,” Robin Struhl says. She adds that the biggest challenge was trying to merchandise all of the SKUs that Fotobar has to offer. “Our goal was to have customers see and touch everything, but with limited space, we had to figure out the best way to display [it all] so it didn’t look overwhelming,” she says. “Using the computers in conjunction with the wall works | June 2013 out really well, so people can understand what we are offering them.” Originally, the store was all white with an espresso tile floor, but Robin Struhl says at the very last minute, she decided to make a change. “I was standing around looking at a sea of white, so I decided to paint [the] Polaroid wall black about four days before we opened,” she says. The Polaroid wall also features a cork board covered in a mass of 3-in.-by-4-in. iconic “logo frame” prints with an LCD screen that scrolls current store activities. At the back of the store behind the black wall, a white sliding door leads to a studio area, where Fotobar can hold classes and host special events. The space includes different backdrops and a green screen area where people can shoot and superimpose to different background types. Hardy says this feature will likely be in most future Fotobar stores, including upcoming locations in Las Vegas, New York and Boston. “Fotobar also will have a part where local photographers are partners and will display [their work] in-store and inspire creativity with customers,” Hardy says. “It’s all about liberating treasured images to give to grandparents or friends.” |project file| Polaroid Fotobar Delray Beach Marketplace Delray Beach, Fla. RETAILER PLR IP Holdings LLC Minnetonka, Minn. DESIGN TEAM RIS Design LLC Boca Raton, Fla. Robin Struhl, principal/owner P2 Interiors LLC Coconut Creek, Fla. Ponch Herrera, owner Patty Herrera, principal ARCHITECT Architectural Dimensions PA Boca Raton, Fla. Debra Z. Kropornicki, principal Salmin Khorshed, project manager GENERAL CONTRACTOR R. Miller Builders Corp. Weston, Fla. CONSULTANTS, ENGINEERS American United Engineers Inc. Hallandale Beach, Fla. FLOORING Floor and Décor Outlets of America Inc. Kennesaw, Ga. CEILING SYSTEMS Armstrong World Industries Inc. Lancaster, Pa. LIGHTING Illuminations Inc. Boca Raton, Fla. FURNITURE JC White Architectural Interior Products Miramar, Fla. MILLWORK Milo Custom Design Lantana, Fla. PAINT FINISHES Benjamin Moore & Co. Montvale, N.J. PLASTIC LAMINATES Wilsonart International Inc. Temple, Texas Formica Corp. Cincinnatti Panolam Industries Inc. (Pionite) Shelton, Conn. Arborite Lasalle, Quebec, Canada METALS, GLASS & SPECIAL FINISHES E.I. DuPont de Nemours and Co. (Corian tempered clear glass displays) Wilmington, Del. SOUND SYSTEMS Focus Four LLC/Musak of Palm Beach Boynton Beach, Fla. SIGNAGE (INTERIOR) Signs Now Hollywood, Fla. Information in the project file is provided by the retailer and/or design firm. To email this article, visit www.ddionline.com/magazine. www.ddionline.com http://www.ddionline.com/magazine http://www.ddionline.com

Table of Contents for the Digital Edition of DDi - June 2013

DDi - June 2013
Table of Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Editor’s Choice
Design Snapshot
Cover Story: Isetan
Little Bookworm
Polaroid Fotobar
Creative Roundup
The Art of Drawing
Globalshop 2013: Post-Show Coverage
Right Light
Product Spotlight
Calendar
Advertisers
Classifieds
Think Tank

DDi - June 2013