DDi - June 2013 - (Page 43)
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Illustration: Courtesy of JGA
Illustration: Courtesy of FITCH
Illustration: Courtesy of FRCH Design Worldwide
Editor’s Note: The following are individual perspectives on drawing in retail design, as told to the writer.
Ken Nisch
Chairman, JGA
Unfortunately, sketching very often has become a lost art form, as computer-driven things
tend to be the preferred form of execution. This
is understandable, as many can think and create,
many fewer can draw; and thinkers are looking
for ways to express their thoughts. Without drawing skills, they rely on things digitally.
Drawing and hand skills, relative to enhancing
the creative process, are often about shortening
the timeline, and the connection between what
is thought and what is rendered. An artist—think
of the Impressionist artists sketching en plein
air, which means sketching in the real world or
sketching outdoors—completes the painting back
at the studio. This is a bit of what has happened
both positively and negatively in today’s world
with sketching. Often, we skip the en plein air step
of the process, immediately moving to the finished
product without the interim step. Those who can
draw have the ability to use the en plein air stage
as a way of evolving their ideas in a more organic
way, versus going from idea to finished product.
Clearly, those who can hand sketch have a
huge advantage in the design profession. When
you say “sketch,” it is sometimes a single line, or
sketching can be a way to create a storyboard. As
well, sketches can be a rendering. And sketching
is a way to document, test and explore ideas in
real time—in ways the computer can’t, thus providing a great advantage.
Paul Lechleiter
Chief Creative Officer, FRCH Design Worldwide
The ability to sketch is one of the best ways
to tell a story, to capture and convey emotion, to
share the big idea or a ton of details—not only to
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Table of Contents for the Digital Edition of DDi - June 2013
DDi - June 2013
Table of Contents
From the Editor
From the Show Director
Newsworthy
Shopper Insights
Editor’s Choice
Design Snapshot
Cover Story: Isetan
Little Bookworm
Polaroid Fotobar
Creative Roundup
The Art of Drawing
Globalshop 2013: Post-Show Coverage
Right Light
Product Spotlight
Calendar
Advertisers
Classifieds
Think Tank
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