DDi - August 2013 - (Page 26)

26 | Above: The modular system creates both a strong visual and provides the vital in-store storage required. Right: Color-coding provides subtle visual cues, with the store eschewing traditional regional signage. elements can carry 25 bottles of wine, and a circumferential wire with bent edges adds style and lightness. The powdercoating not only enables the color concept, but also provides protection against damage to the bottles and dampens against vibration and “clanging.” This approach is replicated by the use of rubber material on the worktops, where wine can be sampled. “They are unusual materials that surprise the shopper, but also they have a functional role—the rubber dampens noise and is easy to clean,” Dittus explains. “It is this aesthetic and functional approach that is echoed throughout the store.” Crucially, the mesh elements serve as the storage area, with a metal carrier mounted on the | August 2013 front of each rack, letting the individual bottle float in front of the grid. To stage the installation, the surrounding walls have been rendered with black lime plaster, backlights have been installed to add depth, and the resin floor has been made glossy to let the light reflect from below. A small tasting counter/wine bar is situated in the display window, and customers can sit on a bench in the window and enjoy a glass of wine and some regional bites. “The store is at a busy pedestrian area,” Dittus says. “Customers can buy a glass of wine, or buy and consume any bottle within the store.” The final result is a store that confounds expectations in terms of how the fixturing interacts within the space, in how storage has been accommodated, and in how a wine shop should look and feel. To email this article, visit www.ddionline.com/magazine. |project file| Kreis Dorotheenstrasse 2, 70173 Stuttgart, Germany CONTRACT DESIGN FIRM/ FIXTURES Furch Gestaltung + Produktion Philipp Dittus, Matthias Furch LIGHTING Richter Lighting Heubach, Germany Foscarini Marcon, Italy WALLCOVERINGS Peter Rückle SOUND SYSTEMS Nubert SIGNING/GRAPHICS Pixelguru Information in the project file is provided by the retailer and/or design firm. www.ddionline.com http://www.ddionline.com/magazine http://www.ddionline.com

Table of Contents for the Digital Edition of DDi - August 2013

DDi - August 2013