DDi - August 2013 - (Page 35)
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Fair trade
Photos: Courtesy of 14 oz.
The owner of the famed Bread & Butter
tradeshow opens a second 14 oz.
retail store in Berlin
By Nancy Frick Battaglia
“W
ell, I could be rich, but I created
a fair,” laughs Karl-Heinz Müller,
owner of the Bread & Butter trade
fair, a semi-annual fashion and denim blow-out
heard round the world, and held in Berlin’s historic
Tempelhof Airport (a shuttered space with iconic
canopied roofs that easily shelter 500 exhibitors
and more than 80,000 attendees twice a year).
In addition to his Bread & Butter fame,
Müller also is the owner of two retail stores in
Berlin named 14 oz., both of which are at the top
of their milieu for premium denim, and high-end
street and urban wear. For the 14 oz. customer,
the stores deliver spellbinding originality in design and a goldmine of international labels. This
is a brand intended to make a shopper swoon.
The first 14 oz. store opened in 2008, in Mitte,
Berlin, near the Hackescher Markt—a crowded
maze of old buildings and secret courtyards that
is popular for avant-garde and street fashion
stores. The latest 14 oz. store opened in October
2012, in the dramatically different Charlottenburg
district in West Berlin. Along Charlottenburg’s
grand boulevard, Kurfürstendamm, there are
examples of architecture from the decades of grandeur before the first world war, when wealthy
residents lived in high-ceilinged, ornate buildings,
and planned their outings around the essential
shops and services, including dressmakers, tailors
and florists.
A continuing evolution of retail following
the fall of the Berlin Wall has brought an obvious revitalization to the city and, particularly,
Opposite: A range of
denim is displayed along
tables and in shelves at
14 oz.
Top: In the dressing area,
18th-century crystal
chandeliers hang from
the turn-of-the-century
zinc ceiling.
Left: The 100-year-old
decorative plaster motifs
add to the Old World feel
of the space.
www.ddionline.com
http://www.ddionline.com
Table of Contents for the Digital Edition of DDi - August 2013
DDi - August 2013
https://www.nxtbook.com/nxtbooks/designretail/201402
https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20111112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201006
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200908
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200902
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200901
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200812
https://www.nxtbookmedia.com