DDi - August 2013 - (Page 38)

38 | Top right: A secret bar for VIPs is secluded in the top level of this section of the archive library from Vienna’s Palais Liechtenstein. Bottom right: Dramatic spotlights are used to highlight the product displays. elements and new, clear ones, so this comes natural to us: keeping and refining the materials’ surfaces in their natural characteristics. It’s much like the philosophy of the craftsmanship of the merchandise sold at 14 oz.” The beauty of the details is dazzling at the new 14 oz., where the interior is fully tailored to its historical shell. Driving the palette is the original patina of a 100-year-old building. “That character, enhanced by the good bones of the room, drove the aesthetic,” Schmidt explains. The ceiling bows were refurbished with care, while the existing walls of brick and plaster were restored respectively and carefully replenished using materials from demolished areas of the building, guaranteeing near authenticity. The walls were then painted by church painters. The store forms a “U” shape around the grand entrance, the lobby and staircase of Haus Cumberland. This allows 14 oz. to have two identical entrances about 60 ft. apart, with windows and canopies flanking the building’s center. The interior curves are so natural to the space that the men’s and women’s sides of the store smoothly segue into each other. The store also boasts a large patio in the courtyard of Haus Cumberland, where shoppers can mingle. The space exudes an Old World glow thanks to design elements like oiled, pale- to mediumcolored woods on frames, railings and furnishings, and individually handcrafted cement tiles on the selling floor. Even the cashwrap features a vintage vibe, with antique fronts made of nut-wood paneling that were originally from the office of a train builder in Switzerland (another find of Luis Mock). Antique furniture, such as a French jeweler vitrine and wooden tables from the University of Liege dating from the ’20s, adds further charm. The store’s piece-de-resistance is the former Art Nouveau archive library of Vienna’s Palais Liechtenstein (the library dates back to late 19th century/early 20th century). “This came to us from a Louis Mock connection, and it had been stored in five big containers in Vienna,” Müller | August 2013 www.ddionline.com

Table of Contents for the Digital Edition of DDi - August 2013

DDi - August 2013