DDi - November/December 2013 - (Page 50)

A d v e r t o r i A l Q&A with Dan Evans, President and Creative Director, Goldsmith products with new development and by adding distinctive European brands, like Windows Mannequins (France) and Atrezzo (Barcelona) to complement our vast collection of products. In 2009, we moved our obsolete Long Island City, N.Y., manufacturing facility to Denver. Today, the company now manufactures in Colorado, Mexico, Barcelona and Asia. In June of this year, Goldsmith became part of the international NOA Visual Group, becoming one of the world's largest mannequin and visual merchandising companies. many of our clients how they can personalize and better brand their own products and stores by creating their own identity. It can be as simple as creating their own head, a unique pose or creating a custom finish, each adding its own uniqueness to the client's project or retail store design. As a creative design philosophy, we recommend and enjoy creating new bodies and poses to complement our clients' marketing campaigns or overall store décor packages. Our customization programs often build long and lasting partnerships with our clients. Q A Q A What differentiates your company from competitors in the marketplace? Are you seeing more or less collaboration in the industry? Q A How would you describe your business in one sentence? Goldsmith is one of the top international mannequin and visual merchandising companies, with a full range of international brands, cutting-edge designs/ products, and one of the most recognized brand names within the fashion and visual design industry, since 1927. How different does your company look today from five years ago? Goldsmith has grown from the wellestablished New York-based supplier of mannequins to an international manufacturer, continuing to supply its "Who's Who" list of retailers, some of which are the largest retail chains in the world today. Goldsmith has broadened its portfolio of innovative Q A Goldsmith has always been known as a trendsetter and for its innovative products, contemporary designs, quality, customization capabilities and fair pricing. With our additional brand partnerships, Goldsmith now offers one of the largest collections of international mannequins and decoratives within our industry. In addition, our client service is a differentiator. Goldsmith has always been known for its senior staff of account executives, each coming to the company from the industry and/ or leading retail stores. This team is backed up with creative support, a strong team of project managers, and an international team of engineers, procurement, logistics, manufacturing, operations and finance. Each with one single goal-serving our clients. As the industry has matured and companies are becoming larger, the competiveness within our industry is increasing, and there is a growing concern of copying original designs and distinctive manufacturing details. Therefore, we see less collaboration among similar suppliers. However, the overall collaboration between retail design firms and our own clients' in-house design and creative departments continues to grow. We often are brought in early to assist with the creative process and the development work to create unique products for stores, shops and merchandising programs. When you're able to partner early on with a client, the results can be most rewarding for both. Q A What is your company's philosophy toward customization? Customization has always been one of our strongest assets as a creative company. We actually recommend to Number 24 at www.ddionline.com/readerservice goldsmith-inc.com http://www.goldsmith-inc.com http://www.goldsmith-inc.com http://www.ddionline.com/readerservice

Table of Contents for the Digital Edition of DDi - November/December 2013

DDi - November/December 2013
Contents
From the Editor
From the Show Director
Retail Design Collective
RDC Showroom Map
RDC Products
New York Retail
Company Listing
Product Category Index
Product Category Listing
Classifieds
Calendar
Advertisers

DDi - November/December 2013