DDi - November/December 2013 - (Page 54)

A d v e r t o r i A l Q&A with Ron McComas, President, Leggett & Platt Store Fixtures Group pharmacy, belted checkout and FlexRoller systems. And with the integration of our Beeline Group, we're developing the next generation of consumer experience from in-store to interactive marketing. Q A Q A How would you describe your business in one sentence? As a manufacturer, designer and marketer, Leggett provides fixturing and marketing solutions that extend from a single unit to global installations, and from in-store displays to interactive, Web and mobile marketing. Q A How different does your company look today from five years ago? Like the marketplace itself, Leggett continues to grow and evolve. It's part of our commitment to operational excellence. To that end, we're adding and adapting new technologies and manufacturing techniques, like advanced robotics, to our operation. We're moving into new retail markets with new products, like our innovative What differentiates your company from competitors in the marketplace? There are several ways. While we offer cutting-edge designs, we've moved decisively into the omnichannel retailing discipline. Our services go beyond the sales floor to help create a seamless consumer experience through all shopping channels-mobile, Internet, broadcast, and bricks and mortar. Second, we're a global company that actually owns its overseas manufacturing assets. This not only allows us to contain costs, but also blend foreign and domestic manufacturing to speed delivery. Finally, we offer fully comprehensive services-from initial concept to final installation, anywhere in the world. Q A What is your company's philosophy toward customization? It is an essential and growing part of our business. Obviously, we offer standard fixtures, and that won't change. But, in a true sense, much like our customers, we've become brand marketers. Our retail partners want to differentiate themselves from their competitors; they want their store environments to reflect the uniqueness of their brands, and we work with them to create those environments. In effect, we're stewards of our clients' brands, and we've assembled the design, marketing and manufacturing resources necessary to fulfill that role. Number 26 at www.ddionline.com/readerservice Q A Are you seeing more or less collaboration in the industry? More, on multiple levels. Internally, we've integrated resources into the Store Fixtures Group. With Beeline and our global assets, we're more collaborative as an organization, stronger and better able to deliver comprehensive solutions that go beyond just fixtures. With our clients, collaboration has become more essential and more prevalent than ever before. For some clients, we are the key provider of products and services; for others, we're part of a team with them and other third parties. Either way, the benefits of a close collaboration are always easy to see-concepts are stronger, messaging is more focused, schedules and budgets are met, and the end product really delivers on the brand strategy. Q A What else should we know about your company? We do great work for a list of very impressive clients, and we've amassed global resources to handle that work. But, if you really want to know us, you need to meet our people. Leggett has an amazing team of designers, craftsmen, marketers and account people. Beyond their experience, expertise and creativity, there's a shared focus on our clients, their business and their customers that really drives our organization and results in truly great work. leggettsfg.com http://www.leggettsfg.com http://www.leggettsfg.com http://www.ddionline.com/readerservice

Table of Contents for the Digital Edition of DDi - November/December 2013

DDi - November/December 2013
Contents
From the Editor
From the Show Director
Retail Design Collective
RDC Showroom Map
RDC Products
New York Retail
Company Listing
Product Category Index
Product Category Listing
Classifieds
Calendar
Advertisers

DDi - November/December 2013

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