DDi - November/December 2013 - (Page 54)
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Q&A with Ron McComas,
President, Leggett & Platt Store Fixtures Group
pharmacy, belted checkout and FlexRoller
systems. And with the integration of our
Beeline Group, we're developing the next
generation of consumer experience from
in-store to interactive marketing.
Q
A
Q
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How would you describe your
business in one sentence?
As a manufacturer, designer and
marketer, Leggett provides fixturing
and marketing solutions that extend
from a single unit to global installations, and
from in-store displays to interactive, Web and
mobile marketing.
Q
A
How different does your
company look today from
five years ago?
Like the marketplace itself, Leggett
continues to grow and evolve. It's part
of our commitment to operational
excellence. To that end, we're adding and
adapting new technologies and manufacturing techniques, like advanced robotics, to
our operation. We're moving into new retail
markets with new products, like our innovative
What differentiates your
company from competitors
in the marketplace?
There are several ways. While we offer
cutting-edge designs, we've moved
decisively into the omnichannel retailing discipline. Our services go beyond the sales
floor to help create a seamless consumer experience through all shopping channels-mobile,
Internet, broadcast, and bricks and mortar.
Second, we're a global company that actually
owns its overseas manufacturing assets. This
not only allows us to contain costs, but also
blend foreign and domestic manufacturing to
speed delivery. Finally, we offer fully comprehensive services-from initial concept to final
installation, anywhere in the world.
Q
A
What is your company's
philosophy toward
customization?
It is an essential and growing part
of our business. Obviously, we offer
standard fixtures, and that won't
change. But, in a true sense, much like our
customers, we've become brand marketers. Our
retail partners want to differentiate themselves
from their competitors; they want their store
environments to reflect the uniqueness of their
brands, and we work with them to create those
environments. In effect, we're stewards of our
clients' brands, and we've assembled the design,
marketing and manufacturing resources necessary to fulfill that role.
Number 26 at www.ddionline.com/readerservice
Q
A
Are you seeing more or less
collaboration in the industry?
More, on multiple levels. Internally,
we've integrated resources into the
Store Fixtures Group. With Beeline
and our global assets, we're more collaborative
as an organization, stronger and better able to
deliver comprehensive solutions that go beyond
just fixtures. With our clients, collaboration has
become more essential and more prevalent than
ever before. For some clients, we are the key
provider of products and services; for others,
we're part of a team with them and other third
parties. Either way, the benefits of a close
collaboration are always easy to see-concepts
are stronger, messaging is more focused, schedules and budgets are met, and the end product
really delivers on the brand strategy.
Q
A
What else should we know
about your company?
We do great work for a list of very
impressive clients, and we've amassed
global resources to handle that work.
But, if you really want to know us, you need to
meet our people. Leggett has an amazing team
of designers, craftsmen, marketers and account
people. Beyond their experience, expertise and
creativity, there's a shared focus on our clients,
their business and their customers that really
drives our organization and results in truly
great work.
leggettsfg.com
http://www.leggettsfg.com
http://www.leggettsfg.com
http://www.ddionline.com/readerservice
Table of Contents for the Digital Edition of DDi - November/December 2013
DDi - November/December 2013
Contents
From the Editor
From the Show Director
Retail Design Collective
RDC Showroom Map
RDC Products
New York Retail
Company Listing
Product Category Index
Product Category Listing
Classifieds
Calendar
Advertisers
DDi - November/December 2013
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