DDi - November/December 2013 - (Page 64)

A d v e r t o r i A l Q&A with Lisa Maurer, Vice President, Siegel & Stockman Q A What differentiates your company from competitors in the marketplace? With the mix-match styles on trend today, we can blend form and mannequin and accessory, providing continuity. With our Brooklyn facility, prototyping is done quickly. I want you to have that sample on hand fast, even if I have to tea-stain it, sand it and paint it myself. There's always price, there's always delivery-but customer service is very important. I like to think of my clients' projects as my projects, and they're important to me. Q A Q A How would you describe your business in one sentence? As one of the oldest form houses in Europe, we continue to be a haute couture form manufacturer, while producing forms and mannequins for today's fashion. How different does your company look today from five years ago? We've been all growth globally, including multiple lines, investing in new factories and equipment, doubling staff in all areas of the company, doubling our space and adding manufacturing to our Brooklyn location. We're now up to 64,000 sq. ft. in New York alone, not including our three international factories. Q A What is your company's philosophy toward customization? Basically, that is my business. The haute couture Stockman form is my No. 1-selling catalog item, because it's a classic. But, almost all we do is make unique forms for clients, and it's usually customized before it goes out the door in some way-whether it is finish or fabric, or even body construction. Q A Henri Bendel illustrations and graphics. It's been so exciting taking an illustrator and transforming his sketches into a mannequin. I think it's only for the betterment that we get together and that we share ideas, and that we work on making the industry interesting and rich. Q A What are your predictions for the industry in 2014? The mixing of style. It's not just going to be a store full of forms, or a store full of mannequins. It's going to be very integrated. I think of Anthropologie and how they kind of mix things together. It doesn't necessarily have to match; it just has to kind of flow together and not distract from the clothing that they're selling. I mean for sure, our favorite word is "bespoke." People want that bespoke feel-they don't want it to look like a cookie-cutter form. Another trend I think will be taking the residential and taking those '40s, '70s, late-'80s, early-'90s kind of trends and then punching it up and making it "today" by mixing and throwing steroids on it. The wood is grainier, the fabric is nubbier. If it's a metal and it's supposed to be shiny, it's shinier. Everything's going to be pumped up. Are you seeing more or less collaboration in the industry? Absolutely more. One of the things of being part of France Display is that we collaborate within our own company. But we also are launching our first new mannequin collection in a long time, and it's actually a really exciting collaboration with Izak Zenou. He is the illustrator that's famous for doing the Number 31 at www.ddionline.com/readerservice siegel-stockman.com http://www.siegel-stockman.com http://www.siegel-stockman.com http://www.ddionline.com/readerservice

Table of Contents for the Digital Edition of DDi - November/December 2013

DDi - November/December 2013
Contents
From the Editor
From the Show Director
Retail Design Collective
RDC Showroom Map
RDC Products
New York Retail
Company Listing
Product Category Index
Product Category Listing
Classifieds
Calendar
Advertisers

DDi - November/December 2013