DDi - November/December 2013 - (Page 70)

A d v e r t o r i A l Q&A with Robert Reeve Frackelton, Vice President, Reeve Store Equipment Co. Q A What differentiates your company from competitors in the marketplace? We have the ability to solve clients' challenges with our experience, creativity and stability. (The company turns 83 years old this year.) We are able to provide solutions not just from our North American headquarters, but also from our regional offices around the continent and in Asia. Reeve is first and foremost a manufacturer, but at the same time, we are nimble and quick enough to solve challenges that are out of our typical manufacturing "strike zone"-even if that means partnering with others to find the right solution. Misura, Las Vegas Q A How would you describe your business in one sentence? Our business is constantly changing to keep ahead of the design evolutions of our customers' retail environments, while maintaining our core values of quality, dependability and service. Q A How different does your company look today from five years ago? Our reach is much more global. While our largest clients remain U.S.-based retailers, we serve more international clients than ever-from Asia to Europe to South America. We are producing store fixtures and display hardware in both North America and Asia, and shipping it around the world. This has expanded our business as we work with more internationally based retailers, and allows us to do more for our U.S. clients who are expanding overseas. Q A What is your company's philosophy toward customization? We embrace it. Our foundation is as a manufacturer of a high-quality line of stock display metal hardware, but our passion is making custom fixtures and hardware to our clients' specifications. Nothing gets us more excited than to help a retailer's vision come to life. Q A Are you seeing more or less collaboration in the industry? I'm seeing more. We have invested greatly in our manufacturing assets, but no one can truly do it all. Thus, we must and do collaborate with others to take care of the client's needs. There also is more collaboration between us and the client. We have always prided ourselves in being a true partner with our clients, but meeting the challenge of being competitive in the 21st century has required even more collaboration between supplier and retailer. Number 9 at www.ddionline.com/readerservice Q A What else should we know about your company? Reeve is more than just a metal hardware manufacturer. We design, engineer, 3-D model, prototype, produce, warehouse and handle the logistics of store fixture programs and rollouts for hundreds of retailers. Our clients can view their inventory and progress of their orders online, in real time, from a password-protected page on our website. We have a team of professionals with an average tenure of 12 years at Reeve. We are not in this industry for a quick buck. We are not a flash in the pan. We are fully committed to being a long-term supplier to the retail industry, as we have been for the past 83 years. Q A What are your predictions for the industry in 2014? I foresee constant change and progress. 2014 will be more mobile and digital, but consumers will still want to have that sense of community that retail shopping brings and be able to look, touch and feel the product. The "bricks" are all looking for more "clicks," and the more "clicks" they get, the more "bricks" they will build. Their consumers will want to glance up from their device every once in a while and actually see the retailer's store. You can't fear the mobile devices; you have to embrace them. Retail will be even more relevant in 2014. reeveco.com http://www.reeveco.com http://www.reeveco.com http://www.ddionline.com/readerservice

Table of Contents for the Digital Edition of DDi - November/December 2013

DDi - November/December 2013
Contents
From the Editor
From the Show Director
Retail Design Collective
RDC Showroom Map
RDC Products
New York Retail
Company Listing
Product Category Index
Product Category Listing
Classifieds
Calendar
Advertisers

DDi - November/December 2013