GlobalShop 2008 Conference Brochure - (Page 5) Conference Sessions presented by Tuesday, March 18, 2008 Session 1 Generation Me Jean Twenge, Author of “Generation Me” 8:30 a.m. – 10 a.m. Generation Me: The new personality of young workers and customers. Does when you were born influence your personality? Jean Twenge, Ph.D., author of “Generation Me,” gives a behind-the-scenes look at her psychological data on 1.3 million young people, spanning seven decades. With plenty of pop culture examples and fun thrown in, you’ll understand yourself, your customers and your employees better—and will see how the generations can work together. 1 MaRC Credit, Category I Session 5 Reinventing the Store Lee Carpenter, CEO, Design Forum 10:30 a.m. – 11:30 a.m. Session 2 Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience Pam Danziger, Founder, Unity Marketing 8:30 a.m. – 10 a.m. Even after many years of success, a brand may begin to lose energy. Fast growth, imitation or simply not keeping up with the customer can dilute identity. A great comeback requires strategic brand and design thinking. This highly visual and thought-provoking presentation will examine the reinvention efforts of Holiday Inn, Barclays Bank and Applebee’s—how they pumped new blood into tired experiences, creating a whole new atmosphere around their brands. Lee Carpenter will share how smart choices are made, how new thinking applies to old problems and how relevant value and meaning is expressed through design. Learn how the magic that endears and excites customers can be continuously regenerated. 1 MaRC Credit, Category II Session 6 Personal Picks: Industry Leaders Deliver the Best of EuroShop 2008 Mark Artus, Global Development Officer-Client Strategy, Fitch London James Damian, Senior Vice President, EDG, Best Buy Co. Inc. Ken Nisch, Chairman, JGA Ramsey Weatherford, Operating Vice President, Planning, Macy’s Inc. Noon – 1 p.m. In this keynote presentation, attendees will learn what distinguishes the recreational shopper from the ordinary shopper. Danziger will present the quantum theory of shopping that explains shoppers’ propensity to buy as a function of four factors—need, product features, affordability and emotion. She will then discuss the seven characteristics that all “shops that pop” have and which makes a shop that pops irresistible to recreational shoppers. Danziger will present case studies of retailers that pop, from national retail chains like Barnes & Noble, Nordstrom and Target to small specialty stores that create a super shopping experience every day in their store. Drawn from Danziger’s latest book, “Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience,” the discussion will benefit any audience that needs to understand today’s shopper and the shopping experience better. 1 MaRC Credit, Category I Session 3 Nielsen In-Store: Looking at Retail Through The Consumer Lens: An Up-close Look at the New Industry Metric That Promises to Change the Face of Retailing and Revolutionize Shopper Marketing George Wishart, Global Director, Nielsen In-Store 10:30 a.m. – Noon There’s nowhere in the world like Europe if you want to see the newest and most innovative ideas for retail environments. Every three years, the hottest materials and styles, the best new retail technologies, stunning demonstrations of lighting, graphics and interactivity make their way to Düsseldorf, and in this session, leading retailers and designers bring their favorites to you. Even if you attended EuroShop, this is a good opportunity to see what you may have missed and learn how retailers might adapt new solutions to North American markets. Join us for a review of the latest and greatest ideas and products from EuroShop 2008 presented through the eyes of leaders from the retail design industry. 1 MaRC Credit, Category II Sponsored by Session 7 The Over-Choiced Life: How Intuitive Retail Can Help Brian Priest, Vice President of Retail & Environmental Design, Upshot Mary Van De Walle, Senior Planning Director, Upshot Noon – 1 p.m. The largest, most extensive measurement of in-store marketing is nearly ready to launch, after more than a year and a half of analysis, testing and monitoring, in partnership with the world’s largest and most influential retailers, media agencies and brands. The new metric will change shopper marketing strategies and will impact store design, marketer spending …even entire organizations. Early learnings from the new Nielsen In-Store research have been profound, revealing shopper behaviors linked to retail channel, store department, traffic patterns and in-store impressions. Now, on the verge of going live, the learnings are more insightful and more valuable than ever. Because of the importance of the information that will be presented at this special GlobalShop Keynote address, GlobalShop is offering an invitation to the industry at large at an unprecedented no charge. This is a free session but you must register for it to ensure you have a seat. 1 MaRC Credit, Category I Session 4 Supermarket of the Future (SOTF) Mike Bills, Managing Partner, The Americas, Fitch Tim Greenhalgh, Chief Creative Officer, Fitch 10:30 a.m. – 11:30 a.m. In the ever-changing model of U.S. grocery stores, what will tomorrow’s supermarkets look like? The session will look at how supermarkets might be in two to three years, as opposed to the 10- to 20-year viewpoint. With experience working with leading supermarket chains in Europe, Asia and the United States, Fitch will reference key retail and consumer trends from each of these diverse markets. The Store of the Future viewpoint explores current consumer trends around globalization, choice, individuality and new value—and how these trends will affect how supermarkets respond in the next few years. In addition, Fitch reviews some of the key trends around food and food retail around the world. Fitch has explored how supermarkets and their partner brands can become significant pillars of the community, and how product mix and store design can generate greater loyalty and involvement from their consumers. 1 MaRC Credit, Category I Choice is everywhere. More products, more brands and more places to shop. As we continue to blur the lines of living and shopping experiences, we are even more affected by all these choices. This over-choiced life can turn an already overwhelming shopping experience into one in which consumers feel defeated just trying to decide what kind of canned green beans to buy. This seminar explores the state of hyper choice in the shopping environment: What choices consumers make (in and out of retail) and why? How choices impact the way consumers shop, make purchase decisions and engage or disengage with brands. How Intuitive Retail, a behavior-based approach to retail design, helps manage choice through simplification, “mediating plenty” or reframing choice. 1 MaRC Credit, Category I Session 8 Digital Signage: Status Quo and Future Potentials—The First Global Digital Signage Research Program Karin Wunderlich, General Manager, POPAI DACH e. V Noon – 1 p.m. Digital signage is the mega trend in the world of retail marketing and beyond. Ask yourself: What do we exactly know about the potentials of this market? Do we know which industries are most interested in digital signage solutions, and what they expect? Do we even talk about the same ideas and concepts of digital signage on a global scale? The first global digital signage survey gives in-depth answers to these questions. In a comprehensive survey of suppliers and potentially interested industries in the Americas, Europe, Asia, Middle East and Africa under the POPAI umbrella, we received a deep understanding of global experiences, expectations and future requirements of the market. 1 MaRC Credit, Category II Sponsored by
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