GlobalShop 2008 Conference Brochure - (Page 6) Conference Sessions presented by Session 9 Exploring Individual Creativity in Visual Merchandising Brenda Houston, Senior Director-Visual & Store Design, David Yurman Paul Olszewski, Director of Windows, Macy’s Herald Square 1:30 p.m. – 2:30 p.m. Session 13 An Inconvenient Truth Kevin O’Donnell, Creative Director, Schorleaf Inc. 3 p.m. – 4 p.m. Prominent visual merchandisers discuss their personal and company approaches to creating great design. Where do they find inspiration? How do they approach visual merchandising? And how does designing for varying types of merchandise influence the creative process? Hear answers to these questions and more from Paul Olszewski, twotime recipient of the Winning Windows Platinum Award, and leading visual merchandiser, Brenda Houston. 1 MaRC Credit, Category II Sponsored by In 2006, former Vice President Al Gore published a book and produced a movie title: “An Inconvenient Truth.” Both are derived from a slide presentation given more than 1,000 times throughout the world. Kevin O’Donnell has been trained by Mr. Gore as part of The Climate Project to present the same slide show. However, he has modified it so that its specific to building design. He will show meaningful efforts that can be made by architects, interior designers, builders and building owners to assist in our growing climate crisis. 1 MaRC Credit, Category II Session 14 Scent Marketing Moderator: Harald Vogt, Founder & Chief Marketer, Scent Marketing Institute.; Panelists: Christine Belich, Vice President, Visual Marketing, Sony Retail Stores; David Van Epps, CEO, ScentAir; Russell Brumfield, Chairman/CEO, Whiff Solutions 3 p.m. – 4 p.m. Session 10 Chocolate as Culture Ken Nisch, Chairman, JGA Denny Gerdeman, Principal, Chute Gerdeman Retail 1:15 p.m. – 2:30 p.m. It is estimated that more than 1 billion people worldwide eat some form of chocolate every single day. Changing lifestyles suggest that chocolate is “the new wine.” Through their respective exploration of chocolate in the global market, Chute Gerdeman Retail and JGA have helped segment and differentiate a number of highly visible and commercially successful chocolatiers such as Hershey’s, M&M’s, Peterbrooke Chocolatier, Hoffman’s Chocolates, Godiva and Lindt. Denny Gerdeman and Ken Nisch will review how their experiences have been inspired by insights into cultural, demographic and food psychology, and how this understanding was strategically put to work in this delicious category to distinguish each of their iconic brands. This new age of chocolate fuses the social, ecological and political wrinkle in a specialty retail category that has typically been associated with fun, entertainment and self-indulgence. 1 MaRC Credit, Category I Smell that brand? This panel of retailers and scent marketing experts will discuss the important role that scent plays in entertaining and engaging the consumer at the point of sale and in expanding the brand image. Included is a “mind-altering” preview of what a fragrant future has in store for the decades to come. The panel will discuss an industry with rapid growth from $80 million to $200 million and beyond just within just last year. Are the brands powerful enough to have retail accept and embrace this new, fragrant wave coming down the aisle? Join this group as they look at the present and future use of scent in retail and beyond. 1 MaRC Credit, Category I Wednesday, March 19, 2008 Session 15 Brandjam: Humanizing Brands through Emotional Design Marc Gobé, Founder, Emotional Branding 8:30 a.m. – 10 a.m. Following on his book “Emotional Branding,” Marc Gobé will introduce his latest book “Brandjam” and show how design as a collaborative process can create a profound emotional response with corporations and consumers alike. Relying on real case histories that have broken the glass ceiling of commodity marketing, Gobé will demonstrate that the true measurement of a brand’s success is in how it impacts culture and lifestyles through an emotional meaning that is brought to life through design. 1 MaRC Credit, Category I Session 11 MARI – Marketing at-Retail Initiative Angela Carreles, Director, Marketing Services, 7-Eleven Inc. 1:30 p.m. – 2:30 p.m. The MARI (Marketing at-Retail Initiative) study offers marketers the first-ever opportunity of measuring the level of engagement shoppers have with the Marketing At-Retail (MAR) programs. POPAI’s research establishes new terminology and measures for marketing at-retail. The MARI study looks at what was actually seen and not seen by the shopper, allowing an impact ratio to be calculated for individual displays, total brands, categories or by any of the criteria set in research, including location and shopper mission. The study, conducted by research specialists SheridanGlobal, was supported by Anheuser-Busch, Frito-Lay, Hershey’s, McKee Foods, Omnicom Group, PepsiCo and a coalition of Marketing at-Retail producers, and took place in four retail channels: 7-Eleven, BP, Safeway/Dominick’s and Walgreens. 1 MaRC Credit, Category I Sponsored by Session 16 Retail 2015 Dan Stanek, Executive Vice President, TNS Retail Forward 8:30 a.m. – 10 a.m. Session 12 Women’s Retail Rituals 2008 and Beyond Jennifer Ganshirt, Managing Partner, Frank About Women Nicole Green, Senior Strategic Planner, Frank About Women 3 p.m. – 4 p.m. Today’s women wield the power of the purse, influencing the majority of purchases in nearly every category—even those once thought to be dominated by men. Perhaps it’s time to ask yourself…how well do you really understand how and why women shop? Frank About Women recently completed the third wave of a national study, Retail Rituals III, among more than 1,000 women. They’ll explain how women weigh both rational and emotional factors when purchasing products and services. They’ll also explain who’s winning with women—and why. Exploring women’s changing attitudes and behaviors toward shopping, they’ll give practical advice for winning with women in the retail environment, and at the shelf. 1 MaRC Credit, Category I Retailing in 2015 will be vastly different than it is today. A retail revolution is taking place. A new consumer mindset will drive dramatic change throughout the shopper landscape. Supplier-retailer relationships will be increasingly collaborative and competitive. Retailers will connect with consumers in new ways, with new formats and untraditional concepts. The impact of technology on the retail supply chain and the shopping process will be profound, persistent and pervasive. And, the new definition of corporate success will move beyond purely economic measures to incorporate a greater emphasis on social responsibility and sustainability. Dan Stanek will relay the top 15 trends that will redefine the retail business environment and identify the critical success factors that retailers and suppliers must address to successfully navigate the road to 2015. 1 MaRC Credit, Category I Session 17 Invitation Retail: Leading Edge Consumption Trends Jody Turner, Founder, Culture of Future 10:30 a.m. – 11:30 a.m. This session will discuss leading trends in retail experience, particularly the move from “havingness” to “beingness” consumption. What is the fallout from this consumption shift, and what are the dynamic examples being done to address this? Retail experiences such as pop-up retail are innovative and dynamic—how can we instill their properties into heritage bricks-and-mortar and what examples, tricks, tips and takeaway resources are available? The session will focus from luxury to street, from store to online to provide innovative thinking to move us forward. 1 MaRC Credit, Category I 6
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