GlobalShop 2013 - (Page 12)

CONFERENCE PROGRAM POPAI PRE-CONFERENCE Monday, April 15 1:00PM–5:00PM Sponsored By 2:00PM–5:00PM Winning with Shoppers Today: Understanding How People Shop Speakers: 1:00PM–2:00PM In-Store Marketing: Up the Game or Down You Go Speakers: Steve Weinstein, Director Global Innovation Sourcing, Johnson & Johnson Jon Kramer, Chief Marketing Officer, RockTenn Merchandising Displays What does it take to achieve merchandising innovation? It takes a departure from the old ways, where “black holes” in the value chain can eat up budgets that could be deployed to innovative programs. The speakers will challenge the status quo and redefine a way for brands and retailers to increase merchandising productivity. To support this trail, they will present specific case history examples of how it works, and the outcomes. Results are in from a landmark study that identifies new instore merchandising partnership best practices. Nick Jones, Executive Vice President, Retail Practice Lead, Leo Burnett/ Arc Worldwide; Lilia Arroyo Flores, Senior Vice President, Strategy Director, Leo Burnett/Arc Worldwide; Molly Garris, Director, Digital Strategy, Leo Burnett/Arc Worldwide; Enrique Márquez, Senior Vice President, Strategy Director, Leo Burnett/Lapiz All across the industry, retailers and brands are asking, “How do I effectively market to shoppers today?” It’s a good question to ask. Effective marketing begins by understanding people and their behavior. How and why do people shop the way that they do? Meet today’s shopper. PeopleShop takes a close look at more than 13,000 shoppers across Europe and North America to better understand shopper behaviors and motivations. Shopping journeys have become much more complex. Emerging channels have shifted shopping patterns. Consumer segments, such as Latinos, have become much more dominant and therefore important. Leo Burnett, Arc and Lapiz will lead this preconference interactive session. CONFERENCE SESSIONS Presenting Sponsor of the GlobalShop 2013 Conference Program: Tuesday, April 16 10:30AM-11:30AM STORE1: A Glimpse at Brick-and-Mortar Store Experiences in 2020 Sponsored by: Track Descriptions: ➤ Consumer Trends (CONSUMER) ➤ In-Store Trends (STORE) ➤ International Trends (INTL) KEYNOTE SESSION Tuesday, April 16 8:30AM–10:00AM KEYNOTE (KEY1): Train Shoppers to Buy: Harness the Power of Habit and the Subconscious Presenter: Herb Sorensen, Ph.D. Author, “Inside the Mind of the Shopper” and Founder, TNS Sorensen As Fast Company Magazine Innovator of the Year, Herb Sorensen, Ph.D., has studied how shoppers all over the world shop, on a second-by-second basis. By analyzing trip length, traffic patterns, eye tracking and item purchases, he has shown Fortune 100 retailers and brands how to accelerate shoppers to a sales lift of 3 percent to 6 percent; in a few months for retailers—a little longer for the brands. His revolutionary insights have rewritten the rules of retailing, including item management, store layout, merchandising and marketing programs. You’ll learn: • The New Holy Grail of Retail that contradicts traditional retailing principles • The specific patterns of the way shoppers all over the world shop • Why item management is as important as category management • The critical component of “buy time” and how Amazon capitalizes on it • The crucial final few seconds in “closing the sale” at the shelf • The emerging role of shopper technology; how smartphones are enabling advances in selling efficiency and shopper convenience 12 GlobalShop Preview 2013 Presenter(s): Keith Anderson, Vice President, Digital Advisory, RetailNet Group Brian Priest, Senior Vice President, Creative Services, Upshot RetailNet Group, the leading retail consultancy, and Upshot, the award-winning shopper agency, will present a series of “future visions“ for brickand-mortar stores. The session will combine two dynamic perspectives: a deep dive into the key shoppers that will most impact retail experiences in 2020 and an overview of the implications, challenges and opportunities for retailers to deliver these new experiences. A glimpse of the future will come to life via a unique strategic framework, concept visualization and a set of retail principles for 2020. 10:30AM-11:30AM CONSUMER1: Redefi ning Retail: The Retail Landscape is Changing - Are You Prepared? Presenter: Jean-Pierre Lacroix, President, Shikatani Lacroix As consumers continue to seek more convenient methods of distribution, such as mobile and online, the migration to e-commerce is eroding retail sales. A new North American study by branding and design agency Shikatani Lacroix and Hotspex, a global leader in innovative market research, explores how these alternative channels are challenging traditional bricks-andmortar retail assets and impacting a brand’s

Table of Contents for the Digital Edition of GlobalShop 2013

GlobalShop 2013
Welcome
Table of Contents
Show Information
Special Events
GlobalShop Conference Sessions
GlobalShop Exhibitor Preview
GlobalShop Exhibitor Index
Springtime In Chicago

GlobalShop 2013

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