GlobalShop 2013 - (Page 12)
CONFERENCE PROGRAM
POPAI PRE-CONFERENCE
Monday, April 15
1:00PM–5:00PM
Sponsored By
2:00PM–5:00PM
Winning with Shoppers Today: Understanding How People Shop
Speakers:
1:00PM–2:00PM
In-Store Marketing: Up the Game or Down You Go
Speakers:
Steve Weinstein, Director Global Innovation Sourcing, Johnson & Johnson
Jon Kramer, Chief Marketing Officer, RockTenn Merchandising Displays
What does it take to achieve merchandising innovation? It takes a
departure from the old ways, where “black holes” in the value chain can
eat up budgets that could be deployed to innovative programs. The
speakers will challenge the status quo and redefine a way for brands
and retailers to increase merchandising productivity. To support this trail,
they will present specific case history examples of how it works, and the
outcomes. Results are in from a landmark study that identifies new instore merchandising partnership best practices.
Nick Jones, Executive Vice President, Retail Practice Lead, Leo Burnett/
Arc Worldwide; Lilia Arroyo Flores, Senior Vice President, Strategy
Director, Leo Burnett/Arc Worldwide; Molly Garris, Director, Digital
Strategy, Leo Burnett/Arc Worldwide; Enrique Márquez, Senior Vice
President, Strategy Director, Leo Burnett/Lapiz
All across the industry, retailers and brands are asking, “How do I
effectively market to shoppers today?” It’s a good question to ask.
Effective marketing begins by understanding people and their behavior.
How and why do people shop the way that they do? Meet today’s
shopper. PeopleShop takes a close look at more than 13,000 shoppers
across Europe and North America to better understand shopper
behaviors and motivations. Shopping journeys have become much more
complex. Emerging channels have shifted shopping patterns. Consumer
segments, such as Latinos, have become much more dominant and
therefore important. Leo Burnett, Arc and Lapiz will lead this preconference interactive session.
CONFERENCE SESSIONS
Presenting Sponsor of the GlobalShop 2013 Conference Program:
Tuesday, April 16
10:30AM-11:30AM
STORE1: A Glimpse at Brick-and-Mortar
Store Experiences in 2020
Sponsored by:
Track Descriptions:
➤ Consumer Trends (CONSUMER)
➤ In-Store Trends (STORE)
➤ International Trends (INTL)
KEYNOTE SESSION
Tuesday, April 16
8:30AM–10:00AM
KEYNOTE (KEY1): Train Shoppers to Buy: Harness
the Power of Habit and the Subconscious
Presenter:
Herb Sorensen, Ph.D.
Author, “Inside the Mind of the Shopper” and
Founder, TNS Sorensen
As Fast Company Magazine Innovator of the Year, Herb
Sorensen, Ph.D., has studied how shoppers all over the world
shop, on a second-by-second basis. By analyzing trip length,
traffic patterns, eye tracking and item purchases, he has
shown Fortune 100 retailers and brands how to accelerate
shoppers to a sales lift of 3 percent to 6 percent; in a few
months for retailers—a little longer for the brands. His revolutionary insights have rewritten
the rules of retailing, including item management, store layout, merchandising and marketing
programs. You’ll learn:
• The New Holy Grail of Retail that contradicts traditional retailing principles
• The specific patterns of the way shoppers all over the world shop
• Why item management is as important as category management
• The critical component of “buy time” and how Amazon capitalizes on it
• The crucial final few seconds in “closing the sale” at the shelf
• The emerging role of shopper technology; how smartphones are enabling
advances in selling efficiency and shopper convenience
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GlobalShop Preview 2013
Presenter(s):
Keith Anderson, Vice President, Digital Advisory,
RetailNet Group
Brian Priest, Senior Vice President, Creative
Services, Upshot
RetailNet Group, the leading retail consultancy,
and Upshot, the award-winning shopper agency,
will present a series of “future visions“ for brickand-mortar stores. The session will combine two
dynamic perspectives: a deep dive into the key
shoppers that will most impact retail experiences
in 2020 and an overview of the implications,
challenges and opportunities for retailers to
deliver these new experiences. A glimpse of
the future will come to life via a unique strategic
framework, concept visualization and a set of
retail principles for 2020.
10:30AM-11:30AM
CONSUMER1: Redefi ning Retail: The
Retail Landscape is Changing - Are You
Prepared?
Presenter:
Jean-Pierre Lacroix, President, Shikatani Lacroix
As consumers continue to seek more convenient
methods of distribution, such as mobile and
online, the migration to e-commerce is eroding
retail sales. A new North American study by
branding and design agency Shikatani Lacroix
and Hotspex, a global leader in innovative
market research, explores how these alternative
channels are challenging traditional bricks-andmortar retail assets and impacting a brand’s
Table of Contents for the Digital Edition of GlobalShop 2013
GlobalShop 2013
Welcome
Table of Contents
Show Information
Special Events
GlobalShop Conference Sessions
GlobalShop Exhibitor Preview
GlobalShop Exhibitor Index
Springtime In Chicago
GlobalShop 2013
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