The Gourmet Retailer 2008 Features & Benefits

2008 FEATURES&BENEFITS SPECIAL ADVERTISING SECTION VIC FIRTH GOURMET 77 HIGH STREET, NEWPORT, ME 04953 • PHONE: 800-894-5970 • E-MAIL: DSMITH@VICFIRTH.COM WEB SITE: WWW.VICFIRTHGOURMET.COM • CONTACT: DICK SMITH Vic Firth Gourmet Mario Batali 7" Signature Pepper Mill (Model # MAR07PM57) Vic Firth Gourmet Pump & Grind Pepper Mill (Model # STS06PM01) MSRP: $49.00 FEATURES • Made in Maine • Lifetime guarantee • Stainless steel mechanism • Patented “Lock & Grind” grinding system • Two-step grinding process • Pop-out mechanism for easy cleaning • Includes a free funnel MSRP: $19.95 FEATURES • Stainless steel • Sleek design • Easy, one-handed operation • Delivers freshly ground pepper with the press of a thumb • Lifetime guarantee • Can also be used for salt BENEFITS The Vic Firth Gourmet Mario Batali Signature 7" Pepper Mill is made in Newport, Maine. Lifetime guarantee. Patented “Lock & Grind” grinding system ensures perfect consistency every time. Grinding is performed in a two-step process: ﬁrst, the peppercorns are crushed to release their natural oils and ﬂavors; next, they are ground to the chosen consistency for perfect results whether you want a ﬁne grind for ﬁsh, medium grind for gravies, or a coarse grind for meats. The stainless steel mechanism also pops out for easy cleaning. Free funnel makes reﬁlling fast and easy. The Mario Batali series of mills comes in a variety of natural wood and ﬂavorful colors. Also available as salt mill. BENEFITS Some food preparation tasks make it difﬁcult to have both hands free for grinding. That’s why Vic Firth Gourmet offers the convenient “Pump & Grind” Pepper Mill. Its easy onehanded operation delivers freshly ground pepper or salt with the press of a thumb. Its sleek, stainless steel design makes it the perfect size for your stove top, cooking out on the grill, to take on camping trips — wherever you want to enjoy fresh ground pepper. Can also be used as a salt mill. The acrylic window lets you know when its time to reﬁll your mill. Just unscrew the bottom, add your favorite pepper or salt, and you are back in business. Vic Firth Gourmet Classic Rolling Pin (Model # 312RP12) Vic Firth Gourmet Border Grill Salt Mill (Model # BGR08SM11) MSRP: $25.00 FEATURES • Made in Maine • Lifetime guarantee • Made from solid rock maple • Fitted with stainless steel ball bearings MSRP: $35.00 FEATURES • Made in Maine • Lifetime guarantee • Designed and endorsed by Mary Sue Milliken and Susan Feniger, professional chefs and owners of Border Grill, Santa Monica & Las Vegas, and Ciudad in Los Angeles • Handcrafted from cherry wood • Nylon mechanism • Pop-out mechanism for easy cleaning BENEFITS BENEFITS Vic Firth Gourmet Classic Rolling Pins are the perfect tool for both the home baker and the professional chef. Crafted from solid rock maple, they are ﬁtted with stainless steel ball bearings to ensure a lifetime of effortless rolling. No more struggling to try and get your rolling pin to roll. Available in 10", 12", 15" & 18" with a ﬁnished or unﬁnished barrel. Made in Newport, Maine, with a lifetime guarantee. These mills are designed in collaboration with Mary Sue Milliken and Susan Feniger, acclaimed chefs and owners of three southwestern-style restaurants, Border Grill in Santa Monica and Las Vegas, and Ciudad in Los Angeles. The nylon crushing system delivers variable granularity for salt. Vic Firth Gourmet uses a nylon mechanism because ceramic mechanisms have been known to crack. If any moisture gets in your mill, salt will have a tendency to clump together, but with our pop-out mechanism feature, you can clean your mill very easily. 20 90 The Gourmet Retailer Magazine | May 2008

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