The Gourmet Retailer 2008 Features & Benefits - (Page 42) 2008 FEATURES&BENEFITS Zojirushi 3-Cup Induction Heating System Rice Cooker & Warmer (NP-GBC05) SPECIAL ADVERTISING SECTION ZOJIRUSHI AMERICA CORPORATION 1149 W. 190TH STREET, SUITE 1000, GARDENA, CA 90248 PHONE: 800-733-6270 E-MAIL: INFO@ZOJIRUSHI.COM WEB SITE: WWW.ZOJIRUSHI.COM CONTACT: KOJI NISHIZAWA MSRP: $325.00 FEATURES • Superior induction heating (IH) technology • 3-cup size ideal for singles and smaller families • Easy-to-clean clear coated stainless steel exterior • Detachable and washable inner lid • Automatic keep warm • Delay timer (two settings) • Menu settings include: white/mixed, sushi, porridge, brown, GABA brown, rinse-free and quick cooking BENEFITS The IH system rice cookers utilize induction heating principles to heat the entire inner cooking pan, enabling the rice to cook at high temperatures. The GABA brown setting activates brown rice by keeping the temperature inside the pan at about 104° F for two hours. By activating brown rice, GABA, a nutrient in brown rice, increases its amount 1.5 times as much as that contained in non-activated brown rice. GABA is a type of amino acid said to lower blood pressure, improve kidney function and relieve stress. Zojirushi Mr. Bento® Stainless Lunch Jar (SL-JAE14) MSRP: $65.00 FEATURES • Vacuum-insulated portable lunch container • Durable stainless steel construction with excellent heat retention • Four microwaveable inner bowls • Washable nonstick outer container • Includes forked spoon with cover and easy-to-carry bag BENEFITS CLICK 271 GOURMET HOUSEWARES SHOW, BOOTH NO. 3617 Your customers will appreciate the “greenness” of packing a lunch in their Mr. Bento®, instead of using a paper bag or disposable container. An excellent way to safely and conveniently pack lunch where a microwave or a refrigerator may not be available. Simply fill the plastic inner bowls with pasta and soup, or cottage cheese and fruit (always pack all hot or all cold items), and place them in the vacuum-insulated outer container. Zojirushi’s vacuum insulation technology creates a vacuum by removing the air between the two walls of stainless steel. This ensures foods stay hot or cold for up to six hours. 42 112 The Gourmet Retailer Magazine | May 2008
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