The Gourmet Retailer 2008 Features & Benefits - (Page 6) 2008 FEATURES&BENEFITS SPECIAL ADVERTISING SECTION CONSORZIO GRANA PADANO 58 WASHINGTON STREET, SARATOGA SPRINGS, NY 12866 • E-MAIL: STAMPAGRANAPADANO@YAHOO.IT WEB SITE: WWW.GRANAPADANO.COM • CONTACT: PRESS OFFICE GRANA PADANO Grana Padano Cheese FEATURES • Versatility • Naturally nutritious • Segmentation • Protected denomination of origin (PDO) • New modern technology BENEFITS VERSATILITY Whatever Grana Padano accompanies, it enhances, and its refined flavor and texture never overwhelm the dish. It is perfect as an accompaniment to wine or fruit; crumbled in pieces alongside a stew; grated over soup, pasta or risotto; or simply on its own. NATURALLY NUTRITIOUS Grana Padano has always combined the best features of Italian cuisine: versatility, taste and easy digestion. This is because, during the aging process, enzymes break down the milk proteins in the cheese in a similar way to the process in the human digestive tract. This makes Grana Padano ideal, even for the most sensitive stomachs. Grana Padano is also an excellent source of protein and is full of key vitamins and minerals. PROTECTED DESIGNATION OF ORIGIN (PDO) The distinction is guaranteed by the European Economic Community and was created to protect the authenticity and promote the artisanal characteristics of certain foods, agricultural products and territory. It aims to shield producers from imitations and unfair competition. It is also an important and helpful guarantee for consumers, who are able to distinguish between different products and make educated decisions on what products to eat and purchase. SEGMENTATION Recently, a special Grana Padano “segmentation” has been established to help end users choose the right age profile for their particular needs. The age profiles are as follows: Grana Padano PDO (after 12 months and up to 16 months), Grana Padano 16 Mesi (over 16 months) and Grana Padano Riserva (over 20 months). Now you can choose what type of Grana Padano to use based on how you plan to use it. NEW MODERN TECHNOLOGY Today, Grana Padano is the best-selling PDO cheese in the world and has become a landmark of the entire industry, from the milk producer to the retailer. In modern times, the manufacturers of Grana Padano must also comply with a strict set of guidelines established by the Consorzio per la Tutela del Formaggio Grana Padano, a board that oversees the production of Grana Padano by its over-200 producers. The guidelines are designed not only to offer consumers a product rich in tradition, but also one that is top quality, certified and endorsed. 6 The Gourmet Retailer Magazine | May 2008
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