HD 2008 Expo & Conference - (Page 5) Conference Sessions HD8EL2 9:30 AM - 11:30 AM HD/NEWH EXTENDED LEARNING: DEFINING THE Presented in conjunction with: INTANGIBLE: THE 2008 IQ REPORT ON AUTHENTICITY AND VALUE IN HOSPITALITY DESIGN sessions HD8HDL 1 PM - 2 PM TODD OLDHAM: A DESIGN CONVERSATION A creative genius shares inspiration and insight across countless disciplines 1.0 LU; .1 CEU The multi-creative Todd Oldham will join Hospitality Design editor in chief Michael Adams for a one-on-one discussion of Oldham’s career, the sources of his inspiration, his recent forays into designing for hospitality, and how he juggles the myriad projects he undertakes, from products and photography to publishing and hotel design. Among his hundreds of credits: hosting shows on MTV, designing a Barbie for Mattel, creating the look of The Hotel in Miami Beach and Veruka nightclub in New York, fashioning watches for Fossil, writing books, ands so much more. Moderator: Michael Adams, Editor in chief, Hospitality Design magazine Presenter: Todd Oldham, Founder, Todd Oldham Studio SATURDAY, MAY 17, 2008 HD8EL3 9:30 AM - 11:30 AM HD/NEWH EXTENDED LEARNING: ALL ABOUT COLOR Presented in conjunction with: Examine the new approach to historic renovation 2.0 LU HSW; .2 CEU HSW Why do some hotels command brand loyalty and repeat guests? How do certain resorts effortlessly maintain positive word-of-mouth? And, what creates memorable moments? Architect David Rau of 3north, who set out to answer these questions, will share his discoveries in the first annual “IQ Report.” Rau, lead designer for resort renovations at The Homestead 1776 and Pinehurst, approaches revitalization by creating a signature IQ Master Plan based on the intangible qualities (IQ) that make up a property’s unique story and sense of place. Rau will present a case study of the recently completed Bedford Springs project, the $120 million transformation of a 200-year-old resort in Pennsylvania, which exhibits his bold, contemporary approach to renovation design. Features of this participatory session include 3north’s Bedford Springs’ Design Dossier, a stunning pattern book of specific solutions, and the chance for owners, operators, and designers to take part in a mini-IQ charrette. Presenter: David Rau, Principal, 3 North Explore critical color: Trends for 2008 through 2010, plus psychology of color 2.0 LU HSW; .2 CEU HSW Part One: Color Trends Through 2009 Color is vital to every hospitality project. Zara Stender tracks national and international color trends and forecasts as a leader in Color Marketing Group, one of the foremost authorities on the impact of color. Stender will explain how color trends evolve, and discuss direction in color for fashion, durable goods, and the built environment. Part Two: Psychology of Color Do people really spend more money when they are surrounded by red and purple? Color is a powerful, often misunderstood tool. It has biological and physiological influence on mood, energy, appetite, pain perception, hot and cold sensation, taste, I.Q. scores, and, yes, buying decisions. Explore the biological and psychological impact of color. Presenter: Zara Stender, CID, IDS, Allied ASID, Interior Designer and Color Expert, Zara Designs HD8F3A 2:15 PM - 3:15 PM VIBRANT INNOVATION: UNDERSTANDING STATE-OF-THE-ART MIXED-USE DESIGN HD8F2A 11 AM - NOON UNIQUE FAST-CASUAL: REIMAGINING THE CHAIN RESTAURANT A case study of Danku serves up incredibly imaginative ideas on branding and building 1.0 LU; .1 CEU Danku, a Dutch-Indian restaurant concept, is taking a new, very different breed of organic fast-casual dining to the global market with clever, creative branding and design programming. Working with a team of experts, David Ashen is masterminding a unique approach from branding and brand image, to restaurant interiors, to traffic patterns, to customer comfort and appeal. View what’s on the boards for New York and Sao Paulo. Presenter: David Ashen, Principal, D-ash Design Architecture and hospitality share anchor roles in new urban spaces 1.0 LU HSW; .1 CEU HSW What was once an old brownfield site is now home to one of the most vibrant and innovative mixed-use developments in America—boasting American Airlines Center for entertainment, performing arts, and sports; green spaces; sports trails; offices; retail; high-tech digital arts plaza; plus top-flight restaurants, cafes, clubs, and hotels such as W Dallas – Victory Hotel & Residences. In depth, in case-study format, explore Dallas’ Victory Park with HKS Hill Glazier Studio and landscape architect The SWA Group. Then study how architecture affects mixed-use design and its growing prominence in state-of-the-art urban planning. Presenters: Jeff Jensen, AIA, Principal, HKS Hill Glazier Studio Chuck McDaniel, Principal, The SWA Group Eddie Abeyta, AIA, Design Principal, HKS Hill Glazier Studio HD8S1A 10 AM - 11 AM EXPERIENCE HYBRIDIZATION Are you (and your firm) as creative as you could be? Try a how-to from Weetu 1.0 LU; .1 CEU Since when did design become a day job? Do you feel that you’ve lost your creative fire? Dare to open up to what you don’t understand…and realize it’s better to admit that you’re not an expert in everything. Join the founders of the Chicagobased design firm Weetu as they share their process for creative thinking while inventing their own opportunities to feed their design desires. Collaboration across disciplines affords greater potential for optimal results. Do more with less and make an impact during the era of design regurgitation! Presenters: Carly Cannell, Principal, Weetu Linda Wallack, Principal, Weetu HD8PW5 – FREE PRODUCT WORKSHOP NOON - 1 PM Presented by: BATHROOM SPECIFICATIONS: A PRIMER FOR HOSPITALITY DESIGNERS HD8F3B 2:15 PM - 3:15 PM SHEDDING LIGHT ON ILLUMINATION: LIGHTING DESIGN FOR HOSPITALITY PROJECTS Practical, step-by-step guidance for well-planned spaces 1.0 LU; .1 CEU This dynamic session provides practical guidance for specifying bathrooms for myriad hospitality projects. Decorative plumbing and hardware authority Jeff Burton has partnered with designers on more than 100 hospitality projects throughout the United States and abroad. He will cover key ideas including the science behind the selection process; sequencing: a stepby-step guide for selecting products; trends and their pitfalls; why and how to select showrooms as partners; what to do about “Champagne taste” and “beer budgets”; and building professional relationships to increase profitability. Presenter: Jeff Burton, CEO, The Bath and Beyond Explore the latest technologies and best practices in the world of light 1.0 LU HSW; .1 CEU HSW Great architecture and interior design can only be perceived with effective illumination. Lighting unique hospitality interiors demands knowledge, precision, and the most current technologies to create sensational and welcoming environments successfully—especially given the challenges of increasingly restrictive energy codes. Learn the trade secrets of Emlyn G. Altman of ForrestPerkins and discover energyefficient lighting solutions and best-practice examples. In this session, investigate four key areas: basic lighting terminology; technology and practices; important lighting issues pertaining to hospitality applications; ways to maintain design integrity after the installation; opportunities to gain more LEED points through effective lighting design. Presenter: Emlyn G. Altman, LC, IESNA, Associate, ForrestPerkins HD8S2A 11:30 AM - 12:30 PM SUSTAINABLE SPAS: MYTHS, REALITIES, OPPORTUNITIES Presented in conjunction with: Learn how to create earth-friendly spas: design to operations 1.0 LU HSW; .1 CEU HSW Learn how to avoid the pitfalls of “greenwashing” and, instead, walk the talk, making spas sustainable through core practices in categories such as design, equipment, construction, and operations. Learn the myths versus truths about sustainable design and operations; how to develop an appropriate sustainable strategy; how to design and construct using sustainable materials and methods; how to choose equipment that is more environmentally friendly; how to design for effective, earth-minded operations. This session is produced in cooperation with The Sustainable Spa Council, which is dedicated to helping organizations in the hospitality and spa industry to be more sustainable. Presenters: Brett Blumenthal, Senior Hospitality and Spa Strategist, Gensler Twila Caldwell, Founding Partner, Spa-Development International Ellen L. McGinnis, Partner, Spa-Development International A. Paul Moran, AIA, LEED AP, President and Director of Design, Moran Architects PC Nellie Reid, LEED AP, Director of Sustainable Design, Gensler http://hdexpo.com
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