Hospitality Design - August 2010 - 42

perspectives
By Tara Mastrelli

green

Trend Alert!
Sustainable fast casual
Sustainability is popping up in the most unlikely of places: fast casual restaurants. From ingredients to packaging and design, burger joints, taco trucks, and pizza parlors alike are being reinvented with a conscience in cities like New York, London, and Vancouver. Otarian, a new quick service restaurant chain and retail brand debuting in New York and London, markets itself as a low-carbon restaurant. With an all-vegetarian menu that measures the carbon bringing healthy pizza to the masses with his new concept, Rev’d Up Pi. “Being healthful for the body, the mind, and the environment go hand in hand. We wanted to show the world how easy it is to be greener and leaner without much sacriﬁce, and how cool and modern a green build-out could be,” he says. With the help of designer David Graziano from Sky Studio Designs and Robert Nichols of Berkshire Consulting, Melamedov

footprint of each menu item, a no-airfreight policy, cooking oil that is recycled into bio fuels, and 98 percent of both the front of the house and kitchen waste being recycled, composted, or re-used, it seems founder Radhika Oswal means it. The design is built to match, with sustainable materials used throughout: ﬂoor tiles made from recycled glass, tabletops made from recycled plastic, ceiling décor made from recycled aluminum, and chairs made from sustainably sourced bamboo. And

Clockwise from top left: A rendering of Rev’d Up Pi; fun graphics cover the wall in Otarian; and YEAH! BURGER’s industrial interiors.

the restaurant’s decorative recycled newspaper baskets are made by a group of rural women in India, with proceeds from the sales going directly to them. “In the future, we would like to continue to support developing communities, and also source local materials in the U.S. wherever possible,” says Oswal. Alex Melamedov wants to create a pizza revolution in New York,

created a “new age, futuristic establishment.” The new build is registered for LEED Platinum. “In the short term the cost of the green build-out cannot be justiﬁed and currently there aren’t enough incentives to go LEED, other than one’s desire,” notes Melamedov. “But through energy and water efﬁcient operation, solar panels, wind turbines, and the public’s awareness of the importance of

42

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Table of Contents for the Digital Edition of Hospitality Design - August 2010

Hospitality Design - August 2010
Contents
Online Contents
From the Editor
People
Sketchbook
Green
Competition
Interview
Interview
Profile
HD Boutique Preview
Tabletop
Konoba
Tamarind
Spaghetti House
Ebisu
Silk Road
Zero
Zengo
Back Space
Hospitality Design - August 2010 - Intro
Hospitality Design - August 2010 - Hospitality Design - August 2010
Hospitality Design - August 2010 - Cover2
Hospitality Design - August 2010 - 1
Hospitality Design - August 2010 - 2
Hospitality Design - August 2010 - 3
Hospitality Design - August 2010 - 4
Hospitality Design - August 2010 - 5
Hospitality Design - August 2010 - 6
Hospitality Design - August 2010 - 7
Hospitality Design - August 2010 - 8
Hospitality Design - August 2010 - 9
Hospitality Design - August 2010 - 10
Hospitality Design - August 2010 - 11
Hospitality Design - August 2010 - 12
Hospitality Design - August 2010 - 13
Hospitality Design - August 2010 - 14
Hospitality Design - August 2010 - 15
Hospitality Design - August 2010 - 16
Hospitality Design - August 2010 - Contents
Hospitality Design - August 2010 - 18
Hospitality Design - August 2010 - Online Contents
Hospitality Design - August 2010 - From the Editor
Hospitality Design - August 2010 - 21
Hospitality Design - August 2010 - People
Hospitality Design - August 2010 - 23
Hospitality Design - August 2010 - 24
Hospitality Design - August 2010 - 25
Hospitality Design - August 2010 - 26
Hospitality Design - August 2010 - 27
Hospitality Design - August 2010 - 28
Hospitality Design - August 2010 - 29
Hospitality Design - August 2010 - 30
Hospitality Design - August 2010 - 31
Hospitality Design - August 2010 - 32
Hospitality Design - August 2010 - 33
Hospitality Design - August 2010 - 34
Hospitality Design - August 2010 - 35
Hospitality Design - August 2010 - Sketchbook
Hospitality Design - August 2010 - 37
Hospitality Design - August 2010 - 38
Hospitality Design - August 2010 - 39
Hospitality Design - August 2010 - 40
Hospitality Design - August 2010 - 41
Hospitality Design - August 2010 - Green
Hospitality Design - August 2010 - 43
Hospitality Design - August 2010 - 44
Hospitality Design - August 2010 - 45
Hospitality Design - August 2010 - 46
Hospitality Design - August 2010 - 47
Hospitality Design - August 2010 - Competition
Hospitality Design - August 2010 - 49
Hospitality Design - August 2010 - 50
Hospitality Design - August 2010 - 51
Hospitality Design - August 2010 - 52
Hospitality Design - August 2010 - 53
Hospitality Design - August 2010 - 54
Hospitality Design - August 2010 - 55
Hospitality Design - August 2010 - Interview
Hospitality Design - August 2010 - 57
Hospitality Design - August 2010 - 58
Hospitality Design - August 2010 - 59
Hospitality Design - August 2010 - 60
Hospitality Design - August 2010 - 61
Hospitality Design - August 2010 - Interview
Hospitality Design - August 2010 - 63
Hospitality Design - August 2010 - 64
Hospitality Design - August 2010 - 65
Hospitality Design - August 2010 - 66
Hospitality Design - August 2010 - Profile
Hospitality Design - August 2010 - 68
Hospitality Design - August 2010 - HD Boutique Preview
Hospitality Design - August 2010 - 70
Hospitality Design - August 2010 - 71
Hospitality Design - August 2010 - 72
Hospitality Design - August 2010 - 73
Hospitality Design - August 2010 - 74
Hospitality Design - August 2010 - 75
Hospitality Design - August 2010 - 76
Hospitality Design - August 2010 - 77
Hospitality Design - August 2010 - 78
Hospitality Design - August 2010 - 79
Hospitality Design - August 2010 - 80
Hospitality Design - August 2010 - 81
Hospitality Design - August 2010 - 82
Hospitality Design - August 2010 - Tabletop
Hospitality Design - August 2010 - 84
Hospitality Design - August 2010 - 85
Hospitality Design - August 2010 - Konoba
Hospitality Design - August 2010 - 87
Hospitality Design - August 2010 - 88
Hospitality Design - August 2010 - 89
Hospitality Design - August 2010 - 90
Hospitality Design - August 2010 - 91
Hospitality Design - August 2010 - Tamarind
Hospitality Design - August 2010 - 93
Hospitality Design - August 2010 - 94
Hospitality Design - August 2010 - 95
Hospitality Design - August 2010 - Spaghetti House
Hospitality Design - August 2010 - 97
Hospitality Design - August 2010 - 98
Hospitality Design - August 2010 - 99
Hospitality Design - August 2010 - Ebisu
Hospitality Design - August 2010 - 101
Hospitality Design - August 2010 - 102
Hospitality Design - August 2010 - 103
Hospitality Design - August 2010 - Silk Road
Hospitality Design - August 2010 - 105
Hospitality Design - August 2010 - 106
Hospitality Design - August 2010 - 107
Hospitality Design - August 2010 - Zero
Hospitality Design - August 2010 - 109
Hospitality Design - August 2010 - 110
Hospitality Design - August 2010 - 111
Hospitality Design - August 2010 - Zengo
Hospitality Design - August 2010 - 113
Hospitality Design - August 2010 - 114
Hospitality Design - August 2010 - 115
Hospitality Design - August 2010 - 116
Hospitality Design - August 2010 - 117
Hospitality Design - August 2010 - 118
Hospitality Design - August 2010 - 119
Hospitality Design - August 2010 - 120
Hospitality Design - August 2010 - 121
Hospitality Design - August 2010 - 122
Hospitality Design - August 2010 - 123
Hospitality Design - August 2010 - 124
Hospitality Design - August 2010 - 125
Hospitality Design - August 2010 - 126
Hospitality Design - August 2010 - 127
Hospitality Design - August 2010 - Back Space
Hospitality Design - August 2010 - Cover3
Hospitality Design - August 2010 - Cover4
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