This and opposite page, clockwise from top left: Renderings of the façade, guestroom, and bar of Best Western’s new prototype, Atrea; the spa’s relaxation room at the Roosevelt New Orleans, a Waldorf Astoria Collection hotel, designed by Paradigm Design Group; and the Empire Room of the Palmer House in Chicago. www.hospitalitydesign.com September 2010 151http://www.hospitalitydesign.com