Hospitality Design - March 2011 - 60

Mod Di
New!

perspectives

interview

Collection

PATENT
LEATHER

I TA L I A N

5 questions for…
Dave Horton
Global Head, Hilton Hotels & Resorts
You just launched Hilton’s own spa brand eforea. How did the idea come about? Why now?
Multiple factors led us to eforea: spa at Hilton. First, Hilton is already one of the world’s largest spa operators, with 123 spas in operation at our properties today. Secondly, our comprehensive global research tells us that spas are an integral part of the travel experience, and for many, a deciding factor when booking. Additionally, we currently have the strongest development pipeline in the history of our brand and a spa is of notable importance in many of the new markets we are exploring. Strong brands see challenging economic times as opportunities for innovation. We knew that there wasn’t a better time to invest in this part of our future.

Can you share the main principles behind eforea?
Travel today can be incredibly fast-paced and stressful. The eforea promise is to help our guests ‘emerge brighter’ by bringing balance and wellness to the body. We leveraged our own expertise in global travel with leaders in the spa space—ITAMAN, LI’TYA, and Kerstin Florian—to create this unique experience that invites travelers to explore three thoughtful transformative journeys.

And the name?
The eforea name and its butter y logo speak to travelers’ desire to relax and renew. We wanted a name that described the transformative experience we provide our guests, so we created a unique name that conveys this essence and transcends the languages of the 76 countries we serve.

Design-wise, what can we expect to see?
The purposefully modern design of eforea is largely inspired by the concept of ‘Pod Living.’ The design features freestanding thermal pods, separate grooming and therapy units, and individual experience showers. This streamlined contemporary approach also serves to increase guest privacy and reinforce the therapeutic spa experience. We made a point of allowing ways for owners to customize certain design elements to adopt for cultural and regional in uences. Signature design elements will transcend every spa location, including a cocoon-like Vichy Shower Room and an integrated music speaker and aroma diffusing system.

G ar r e t t
Leather

What does your development pipeline look like?
Following the opening at Hilton Short Hills in New Jersey, we now have more than 90 spas scheduled to open in locations as diverse as Thailand, Australia, United Arab Emirates, and the Maldives. [Besides] the full-service brands, we are [also] receiving great interest from owners of DoubleTree and Embassy Suites properties as well.

800.342.7738 www.garrettleather.com
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Table of Contents for the Digital Edition of Hospitality Design - March 2011

Hospitality Design - March 2011
Contents
Online Contents
From the Editor
From the Show Director
People: CitySCENE Atlanta
People: ALIS
Sketchbook
Interview: Richard Baker of Mandarin
Interview: Dave Horton of Hilton
Profile
HD Expo Preview
Luxury
Waikiki Edition
Ani Villas
Fairmont Nile City
The Chatwal
Ritz-Carlton at L.A. Live
Soho Beach House Miami
Waku Ghin
Lincoln
Vesu
Back Space
Hospitality Design - March 2011 - Intro
Hospitality Design - March 2011 - Hospitality Design - March 2011
Hospitality Design - March 2011 - Cover2
Hospitality Design - March 2011 - 1
Hospitality Design - March 2011 - 2
Hospitality Design - March 2011 - 3
Hospitality Design - March 2011 - 4
Hospitality Design - March 2011 - 5
Hospitality Design - March 2011 - 6
Hospitality Design - March 2011 - 7
Hospitality Design - March 2011 - 8
Hospitality Design - March 2011 - 9
Hospitality Design - March 2011 - 10
Hospitality Design - March 2011 - 11
Hospitality Design - March 2011 - 12
Hospitality Design - March 2011 - 13
Hospitality Design - March 2011 - 14
Hospitality Design - March 2011 - Contents
Hospitality Design - March 2011 - 16
Hospitality Design - March 2011 - Online Contents
Hospitality Design - March 2011 - 18
Hospitality Design - March 2011 - 19
Hospitality Design - March 2011 - 20
Hospitality Design - March 2011 - 21
Hospitality Design - March 2011 - From the Editor
Hospitality Design - March 2011 - 23
Hospitality Design - March 2011 - From the Show Director
Hospitality Design - March 2011 - 25
Hospitality Design - March 2011 - 26
Hospitality Design - March 2011 - 27
Hospitality Design - March 2011 - 28
Hospitality Design - March 2011 - 29
Hospitality Design - March 2011 - People: CitySCENE Atlanta
Hospitality Design - March 2011 - 31
Hospitality Design - March 2011 - 32
Hospitality Design - March 2011 - 33
Hospitality Design - March 2011 - People: ALIS
Hospitality Design - March 2011 - 35
Hospitality Design - March 2011 - 36
Hospitality Design - March 2011 - 37
Hospitality Design - March 2011 - 38
Hospitality Design - March 2011 - 39
Hospitality Design - March 2011 - 40
Hospitality Design - March 2011 - 41
Hospitality Design - March 2011 - 42
Hospitality Design - March 2011 - 43
Hospitality Design - March 2011 - 44
Hospitality Design - March 2011 - Sketchbook
Hospitality Design - March 2011 - 46
Hospitality Design - March 2011 - 47
Hospitality Design - March 2011 - 48
Hospitality Design - March 2011 - 49
Hospitality Design - March 2011 - 50
Hospitality Design - March 2011 - 51
Hospitality Design - March 2011 - 52
Hospitality Design - March 2011 - 53
Hospitality Design - March 2011 - 54
Hospitality Design - March 2011 - Interview: Richard Baker of Mandarin
Hospitality Design - March 2011 - 56
Hospitality Design - March 2011 - 57
Hospitality Design - March 2011 - 58
Hospitality Design - March 2011 - 59
Hospitality Design - March 2011 - Interview: Dave Horton of Hilton
Hospitality Design - March 2011 - 61
Hospitality Design - March 2011 - 62
Hospitality Design - March 2011 - 63
Hospitality Design - March 2011 - 64
Hospitality Design - March 2011 - 65
Hospitality Design - March 2011 - 66
Hospitality Design - March 2011 - 67
Hospitality Design - March 2011 - 68
Hospitality Design - March 2011 - Profile
Hospitality Design - March 2011 - 70
Hospitality Design - March 2011 - 71
Hospitality Design - March 2011 - 72
Hospitality Design - March 2011 - HD Expo Preview
Hospitality Design - March 2011 - 74
Hospitality Design - March 2011 - 75
Hospitality Design - March 2011 - 76
Hospitality Design - March 2011 - 77
Hospitality Design - March 2011 - 78
Hospitality Design - March 2011 - 79
Hospitality Design - March 2011 - 80
Hospitality Design - March 2011 - 81
Hospitality Design - March 2011 - 82
Hospitality Design - March 2011 - Luxury
Hospitality Design - March 2011 - 84
Hospitality Design - March 2011 - 85
Hospitality Design - March 2011 - 86
Hospitality Design - March 2011 - 87
Hospitality Design - March 2011 - 88
Hospitality Design - March 2011 - 89
Hospitality Design - March 2011 - 90
Hospitality Design - March 2011 - 91
Hospitality Design - March 2011 - 92
Hospitality Design - March 2011 - 93
Hospitality Design - March 2011 - Waikiki Edition
Hospitality Design - March 2011 - 95
Hospitality Design - March 2011 - 96
Hospitality Design - March 2011 - 97
Hospitality Design - March 2011 - 98
Hospitality Design - March 2011 - 99
Hospitality Design - March 2011 - Ani Villas
Hospitality Design - March 2011 - 101
Hospitality Design - March 2011 - 102
Hospitality Design - March 2011 - 103
Hospitality Design - March 2011 - Fairmont Nile City
Hospitality Design - March 2011 - 105
Hospitality Design - March 2011 - 106
Hospitality Design - March 2011 - 107
Hospitality Design - March 2011 - The Chatwal
Hospitality Design - March 2011 - 109
Hospitality Design - March 2011 - 110
Hospitality Design - March 2011 - 111
Hospitality Design - March 2011 - Ritz-Carlton at L.A. Live
Hospitality Design - March 2011 - 113
Hospitality Design - March 2011 - 114
Hospitality Design - March 2011 - 115
Hospitality Design - March 2011 - Soho Beach House Miami
Hospitality Design - March 2011 - 117
Hospitality Design - March 2011 - 118
Hospitality Design - March 2011 - 119
Hospitality Design - March 2011 - Waku Ghin
Hospitality Design - March 2011 - 121
Hospitality Design - March 2011 - 122
Hospitality Design - March 2011 - 123
Hospitality Design - March 2011 - Lincoln
Hospitality Design - March 2011 - 125
Hospitality Design - March 2011 - 126
Hospitality Design - March 2011 - 127
Hospitality Design - March 2011 - Vesu
Hospitality Design - March 2011 - 129
Hospitality Design - March 2011 - 130
Hospitality Design - March 2011 - 131
Hospitality Design - March 2011 - 132
Hospitality Design - March 2011 - 133
Hospitality Design - March 2011 - 134
Hospitality Design - March 2011 - 135
Hospitality Design - March 2011 - Back Space
Hospitality Design - March 2011 - Cover3
Hospitality Design - March 2011 - Cover4
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