Hospitality Design - July 2011 - 104

Sant Singh and Vikram Chatwal
Hampshire Hotels & Resorts and Vikram Chatwal Hotels, New York
Father-and-son team Sant Singh and Vikram Chatwal represent the old and new guard of the hospitality business. And together, they are helping to redefine the lifestyle hotel. But that wasn’t always the case. Sant is the CEO of Hampshire Hotels & Resorts, which started in New York in 1986 with franchised properties like Hilton, Choice, Days Inn, and Hampton Inn. So when his son, Vikram Chatwal, joined the company and wanted to open a boutique hotel called the Time in 1999, Sant wasn’t completely on board. “My father and I had different opinions about the ‘boutique hotel’ avenue—I thought it was a revolutionary idea for the time, which it was, but he was accustomed to hotels as somewhere you went that was

Right, from top: A guestroom and the pool at Dream Downtown in New York. Middle, from top: Sant Singh and Vikram Chatwal. Bottom left: Dream Downtown’s lobby, with a view into the glass-bottom pool.

South Beach and Dream Downtown in New York, happening last month. Think classic Miami Beach Art Deco but with a touch of old-school glamour mixed with a hint of ’70s French-Moroccan for the South Beach property designed by Architropolis, while the Downtown property boasts a gallery vibe infused with New York’s artful grittiness, courtesy of Handel Architects. “Though very different, they signal a new chapter for the brand,” Vikram says. “We’ve kept the signature ‘Dream’ touches—i.e., the eclectic design, surrealistic touches. However, we have updated hotel features to reflect what guests are seeking today (top-of-the-line nightlife and food and beverage).” And that’s just the beginning. They are reworking another of their New York one-offs, the Night hotel, into a more value-driven product to rollout to both primary and secondary markets (part of the agreement with Wyndham). First up: the Night Noho in Manhattan set to open next year. And they are looking to expand

separate from your lifestyle, as opposed to reflecting and enhancing it,” Vikram explains. “Over the years he has since come around.” That’s definitely true. Under Hampshire, they have made headlines with the President Hotel, a Best Western infused with a surprising, funky, politically charged décor, as well as the first property of Sant’s namesake luxury brand, the Chatwal, what he calls a “fresh perspective on the luxury hotel experience.” Meanwhile, under the Vikram Chatwal Hotels umbrella, they have turned the Dream brand into one to be reckoned with. Besides locations in midtown Manhattan, Cochin, India, and Bangkok, they have entered a franchise agreement with Wyndham Hotels and Resorts to rollout the brand nationwide and internationally (like Paris, London, Washington, DC), with the first openings, Dream

the Chatwal brand to London and India. When asked the key to working together, almost in unison they answer that leaving emotions out of the workplace is essential. Yet their secrets to success? “It’s a simple answer, and yet not at all: hard work and setting no limitations. I pride myself on always having a singular vision and foresight,” Sant says. As for Vikram, “[It’s] to constantly travel and collect ideas and threads of inspiration. I’ve sourced décor ideas everywhere from a 5-Star hotel in Paris to the open-air markets in India. Keeping an open mind is important, but it’s also equally important to know your roots and ground yourself in what makes you—and likewise your brand—unique in the first place. I have to credit my father for that last lesson.” hd

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Table of Contents for the Digital Edition of Hospitality Design - July 2011

Hospitality Design - July 2011
Contents
Online Contents
From the Editor
From the Show Director
People
People
People
Sketchbook
Interview
Interview
Interview
Profile
IIDA/HD Awards
Tabletops
It’s All Relative
Back Space
Hospitality Design - July 2011 - Hospitality Design - July 2011
Hospitality Design - July 2011 - Cover2
Hospitality Design - July 2011 - 1
Hospitality Design - July 2011 - 2
Hospitality Design - July 2011 - 3
Hospitality Design - July 2011 - 4
Hospitality Design - July 2011 - 5
Hospitality Design - July 2011 - 6
Hospitality Design - July 2011 - 7
Hospitality Design - July 2011 - 8
Hospitality Design - July 2011 - Contents
Hospitality Design - July 2011 - 10
Hospitality Design - July 2011 - Online Contents
Hospitality Design - July 2011 - 12
Hospitality Design - July 2011 - 13
Hospitality Design - July 2011 - 14
Hospitality Design - July 2011 - 15
Hospitality Design - July 2011 - From the Editor
Hospitality Design - July 2011 - 17
Hospitality Design - July 2011 - From the Show Director
Hospitality Design - July 2011 - 19
Hospitality Design - July 2011 - 20
Hospitality Design - July 2011 - 21
Hospitality Design - July 2011 - 22
Hospitality Design - July 2011 - 23
Hospitality Design - July 2011 - People
Hospitality Design - July 2011 - 25
Hospitality Design - July 2011 - 26
Hospitality Design - July 2011 - 27
Hospitality Design - July 2011 - 28
Hospitality Design - July 2011 - 29
Hospitality Design - July 2011 - 30
Hospitality Design - July 2011 - 31
Hospitality Design - July 2011 - People
Hospitality Design - July 2011 - 33
Hospitality Design - July 2011 - 34
Hospitality Design - July 2011 - 35
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Hospitality Design - July 2011 - 37
Hospitality Design - July 2011 - 38
Hospitality Design - July 2011 - 39
Hospitality Design - July 2011 - People
Hospitality Design - July 2011 - 41
Hospitality Design - July 2011 - 42
Hospitality Design - July 2011 - 43
Hospitality Design - July 2011 - 44
Hospitality Design - July 2011 - 45
Hospitality Design - July 2011 - 46
Hospitality Design - July 2011 - 47
Hospitality Design - July 2011 - 48
Hospitality Design - July 2011 - Sketchbook
Hospitality Design - July 2011 - 50
Hospitality Design - July 2011 - 51
Hospitality Design - July 2011 - 52
Hospitality Design - July 2011 - 53
Hospitality Design - July 2011 - 54
Hospitality Design - July 2011 - 55
Hospitality Design - July 2011 - 56
Hospitality Design - July 2011 - 57
Hospitality Design - July 2011 - 58
Hospitality Design - July 2011 - Interview
Hospitality Design - July 2011 - 60
Hospitality Design - July 2011 - 61
Hospitality Design - July 2011 - 62
Hospitality Design - July 2011 - 63
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Hospitality Design - July 2011 - 67
Hospitality Design - July 2011 - 68
Hospitality Design - July 2011 - Interview
Hospitality Design - July 2011 - 70
Hospitality Design - July 2011 - 71
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Hospitality Design - July 2011 - 74
Hospitality Design - July 2011 - 75
Hospitality Design - July 2011 - Interview
Hospitality Design - July 2011 - 77
Hospitality Design - July 2011 - 78
Hospitality Design - July 2011 - 79
Hospitality Design - July 2011 - 80
Hospitality Design - July 2011 - 81
Hospitality Design - July 2011 - 82
Hospitality Design - July 2011 - Profile
Hospitality Design - July 2011 - 84
Hospitality Design - July 2011 - IIDA/HD Awards
Hospitality Design - July 2011 - 86
Hospitality Design - July 2011 - 87
Hospitality Design - July 2011 - 88
Hospitality Design - July 2011 - 89
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Hospitality Design - July 2011 - 93
Hospitality Design - July 2011 - 94
Hospitality Design - July 2011 - 95
Hospitality Design - July 2011 - 96
Hospitality Design - July 2011 - Tabletops
Hospitality Design - July 2011 - 98
Hospitality Design - July 2011 - 99
Hospitality Design - July 2011 - 100
Hospitality Design - July 2011 - It’s All Relative
Hospitality Design - July 2011 - 102
Hospitality Design - July 2011 - 103
Hospitality Design - July 2011 - 104
Hospitality Design - July 2011 - 105
Hospitality Design - July 2011 - 106
Hospitality Design - July 2011 - 107
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Hospitality Design - July 2011 - 119
Hospitality Design - July 2011 - Back Space
Hospitality Design - July 2011 - Cover3
Hospitality Design - July 2011 - Cover4
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