Hospitality Design - July 2011 - 116

James and Tamara Lohan
Mr. & Mrs. Smith, London
“It all started when I was still courting, still trying to impress Tamara,” explains James Lohan of the idea for Mr. & Mrs. Smith, an online and guidebook boutique hotel expert. Using what he calls the “old guard of guidebooks,” 12 years ago they went on a weekend getaway to what they thought selections],” James explains, adding that they had to launch their own publishing company to make their dream become a reality, since established publishers wouldn’t back them. “That is still true today.” But they were on to something: 20,000 books sold in the first three months. Today, the determined duo have a collection of some 850 hip, sexy hotels, villas, and properties around the world, eight guidebooks (UK, France, Australia, New Zealand, Global Shortlist, Southeast Asia, European

Above, from left: A guestroom in one of Mr. & Mrs. Smith’s participating hotels, the Varsity Hotel & Spa in Cambridge, UK; the cover of the France guidebook.

was a luxury boutique hotel in the Lake District of England. Instead, it didn’t come close to meeting their expectations. Right then and there, on a PalmPilot, they wrote down all the things they would want in a guidebook—the best rooms, the best table, if the bathtub can hold two, things to do that were worth getting out of bed for— everything that makes for a perfect romantic getaway. “We wanted to know the best,” explains Tamara Lohan. “It had to be about authenticity—a great local pub, a little trattoria,” adds James. So in 2003, James, a self-proclaimed entrepreneur since the age of 10 who previously owned an event management company and a restaurant and member’s club, and ex-marketing exec Tamara, who also headed up business development for her mother’s matchmaking service the County Register, launched the first Mr. & Mrs. Smith guidebook. It featured 41 UK hotels reviewed by architects, bar owners, artists—“Not celebrities, but people’s opinions you might trust,” Tamara says—all couples who experienced the hotels anonymously. Yet they were 11 short from their goal of 52 (one for each weekend). “We were mortified, and didn’t think we had a business. But we wouldn’t compromise [on our hotel

Coast, and European Country), a booking website, three tiers of membership with 75,000 members, a 24-hour-aday travel concierge team, and new headquarters in both Melbourne and New York. In that busy time, they also found time to get married and have two children. “It took awhile,” laughs James, “we were having too much fun out on the road together.” And in meeting them, it’s clear that they love what they do. As for working together, “We have very different, but complementary skill sets so we don’t tread on each other’s toes at work. We also make sure that we don’t spend every waking minute in each other’s company—we sit at opposite ends of the office,” Tamara says. Next up: the duo are launching an iPhone and iPad app, which has playful features that stem from their funloving personalities like excuses to get out of work for a long weekend, tips on everything from how to mix a minibar cocktail to how to play strip poker, and their own version of truth and dare. As Lohan says, “We always try to be a bit different.” They also want to launch guidebooks on South America, India, and Germany, for, as they joke: “boutique hotel world domination.” hd

116

hospitalitydesign

www.hospitalitydesign.com


http://www.hospitalitydesign.com

Table of Contents for the Digital Edition of Hospitality Design - July 2011

Hospitality Design - July 2011
Contents
Online Contents
From the Editor
From the Show Director
People
People
People
Sketchbook
Interview
Interview
Interview
Profile
IIDA/HD Awards
Tabletops
It’s All Relative
Back Space
Hospitality Design - July 2011 - Hospitality Design - July 2011
Hospitality Design - July 2011 - Cover2
Hospitality Design - July 2011 - 1
Hospitality Design - July 2011 - 2
Hospitality Design - July 2011 - 3
Hospitality Design - July 2011 - 4
Hospitality Design - July 2011 - 5
Hospitality Design - July 2011 - 6
Hospitality Design - July 2011 - 7
Hospitality Design - July 2011 - 8
Hospitality Design - July 2011 - Contents
Hospitality Design - July 2011 - 10
Hospitality Design - July 2011 - Online Contents
Hospitality Design - July 2011 - 12
Hospitality Design - July 2011 - 13
Hospitality Design - July 2011 - 14
Hospitality Design - July 2011 - 15
Hospitality Design - July 2011 - From the Editor
Hospitality Design - July 2011 - 17
Hospitality Design - July 2011 - From the Show Director
Hospitality Design - July 2011 - 19
Hospitality Design - July 2011 - 20
Hospitality Design - July 2011 - 21
Hospitality Design - July 2011 - 22
Hospitality Design - July 2011 - 23
Hospitality Design - July 2011 - People
Hospitality Design - July 2011 - 25
Hospitality Design - July 2011 - 26
Hospitality Design - July 2011 - 27
Hospitality Design - July 2011 - 28
Hospitality Design - July 2011 - 29
Hospitality Design - July 2011 - 30
Hospitality Design - July 2011 - 31
Hospitality Design - July 2011 - People
Hospitality Design - July 2011 - 33
Hospitality Design - July 2011 - 34
Hospitality Design - July 2011 - 35
Hospitality Design - July 2011 - 36
Hospitality Design - July 2011 - 37
Hospitality Design - July 2011 - 38
Hospitality Design - July 2011 - 39
Hospitality Design - July 2011 - People
Hospitality Design - July 2011 - 41
Hospitality Design - July 2011 - 42
Hospitality Design - July 2011 - 43
Hospitality Design - July 2011 - 44
Hospitality Design - July 2011 - 45
Hospitality Design - July 2011 - 46
Hospitality Design - July 2011 - 47
Hospitality Design - July 2011 - 48
Hospitality Design - July 2011 - Sketchbook
Hospitality Design - July 2011 - 50
Hospitality Design - July 2011 - 51
Hospitality Design - July 2011 - 52
Hospitality Design - July 2011 - 53
Hospitality Design - July 2011 - 54
Hospitality Design - July 2011 - 55
Hospitality Design - July 2011 - 56
Hospitality Design - July 2011 - 57
Hospitality Design - July 2011 - 58
Hospitality Design - July 2011 - Interview
Hospitality Design - July 2011 - 60
Hospitality Design - July 2011 - 61
Hospitality Design - July 2011 - 62
Hospitality Design - July 2011 - 63
Hospitality Design - July 2011 - 64
Hospitality Design - July 2011 - 65
Hospitality Design - July 2011 - 66
Hospitality Design - July 2011 - 67
Hospitality Design - July 2011 - 68
Hospitality Design - July 2011 - Interview
Hospitality Design - July 2011 - 70
Hospitality Design - July 2011 - 71
Hospitality Design - July 2011 - 72
Hospitality Design - July 2011 - 73
Hospitality Design - July 2011 - 74
Hospitality Design - July 2011 - 75
Hospitality Design - July 2011 - Interview
Hospitality Design - July 2011 - 77
Hospitality Design - July 2011 - 78
Hospitality Design - July 2011 - 79
Hospitality Design - July 2011 - 80
Hospitality Design - July 2011 - 81
Hospitality Design - July 2011 - 82
Hospitality Design - July 2011 - Profile
Hospitality Design - July 2011 - 84
Hospitality Design - July 2011 - IIDA/HD Awards
Hospitality Design - July 2011 - 86
Hospitality Design - July 2011 - 87
Hospitality Design - July 2011 - 88
Hospitality Design - July 2011 - 89
Hospitality Design - July 2011 - 90
Hospitality Design - July 2011 - 91
Hospitality Design - July 2011 - 92
Hospitality Design - July 2011 - 93
Hospitality Design - July 2011 - 94
Hospitality Design - July 2011 - 95
Hospitality Design - July 2011 - 96
Hospitality Design - July 2011 - Tabletops
Hospitality Design - July 2011 - 98
Hospitality Design - July 2011 - 99
Hospitality Design - July 2011 - 100
Hospitality Design - July 2011 - It’s All Relative
Hospitality Design - July 2011 - 102
Hospitality Design - July 2011 - 103
Hospitality Design - July 2011 - 104
Hospitality Design - July 2011 - 105
Hospitality Design - July 2011 - 106
Hospitality Design - July 2011 - 107
Hospitality Design - July 2011 - 108
Hospitality Design - July 2011 - 109
Hospitality Design - July 2011 - 110
Hospitality Design - July 2011 - 111
Hospitality Design - July 2011 - 112
Hospitality Design - July 2011 - 113
Hospitality Design - July 2011 - 114
Hospitality Design - July 2011 - 115
Hospitality Design - July 2011 - 116
Hospitality Design - July 2011 - 117
Hospitality Design - July 2011 - 118
Hospitality Design - July 2011 - 119
Hospitality Design - July 2011 - Back Space
Hospitality Design - July 2011 - Cover3
Hospitality Design - July 2011 - Cover4
http://www.nxtbook.com/nxtbooks/hd/201805
http://www.nxtbook.com/nxtbooks/hd/201803
http://www.nxtbook.com/nxtbooks/hd/201802
http://www.nxtbook.com/nxtbooks/hd/201801
http://www.nxtbook.com/nxtbooks/hd/201712
http://www.nxtbook.com/nxtbooks/hd/201711
http://www.nxtbook.com/nxtbooks/hd/201710
http://www.nxtbook.com/nxtbooks/hd/201709
http://www.nxtbook.com/nxtbooks/hd/201708
http://www.nxtbook.com/nxtbooks/hd/201707
http://www.nxtbook.com/nxtbooks/hd/201706
http://www.nxtbook.com/nxtbooks/hd/201705
http://www.nxtbook.com/nxtbooks/hd/20170304
http://www.nxtbook.com/nxtbooks/hd/201702
http://www.nxtbook.com/nxtbooks/hd/201701
http://www.nxtbook.com/nxtbooks/hd/201612
http://www.nxtbook.com/nxtbooks/hd/201611
http://www.nxtbook.com/nxtbooks/hd/201610
http://www.nxtbook.com/nxtbooks/hd/201609
http://www.nxtbook.com/nxtbooks/hd/201608
http://www.nxtbook.com/nxtbooks/hd/201607
http://www.nxtbook.com/nxtbooks/hd/201606
http://www.nxtbook.com/nxtbooks/hd/201605
http://www.nxtbook.com/nxtbooks/hd/20160304
http://www.nxtbook.com/nxtbooks/hd/20160102
http://www.nxtbook.com/nxtbooks/hd/201512
http://www.nxtbook.com/nxtbooks/hd/201511
http://www.nxtbook.com/nxtbooks/hd/201510
http://www.nxtbook.com/nxtbooks/hd/201509
http://www.nxtbook.com/nxtbooks/hd/201508
http://www.nxtbook.com/nxtbooks/hd/201507
http://www.nxtbook.com/nxtbooks/hd/201506
http://www.nxtbook.com/nxtbooks/hd/expo2015_showguide
http://www.nxtbook.com/nxtbooks/hd/201505
http://www.nxtbook.com/nxtbooks/hd/20150304
http://www.nxtbook.com/nxtbooks/hd/20150102
http://www.nxtbook.com/nxtbooks/hd/201412
http://www.nxtbook.com/nxtbooks/hd/201411
http://www.nxtbook.com/nxtbooks/hd/201410
http://www.nxtbook.com/nxtbooks/hd/201409
http://www.nxtbook.com/nxtbooks/hd/201408
http://www.nxtbook.com/nxtbooks/hd/201407
http://www.nxtbook.com/nxtbooks/hd/201406
http://www.nxtbook.com/nxtbooks/hd/20140506
http://www.nxtbook.com/nxtbooks/hd/expo2014_showguide
http://www.nxtbook.com/nxtbooks/hd/20140304
http://www.nxtbook.com/nxtbooks/hd/20140102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201312
http://www.nxtbook.com/nxtbooks/nielsen/hd_201311
http://www.nxtbook.com/nxtbooks/nielsen/hd_201310
http://www.nxtbook.com/nxtbooks/nielsen/hd_201309
http://www.nxtbook.com/nxtbooks/nielsen/hd_201308
http://www.nxtbook.com/nxtbooks/nielsen/hd_201307
http://www.nxtbook.com/nxtbooks/nielsen/hd_201306
http://www.nxtbook.com/nxtbooks/nielsen/hd_201305
http://www.nxtbook.com/nxtbooks/nielsen/hd_20130304
http://www.nxtbook.com/nxtbooks/nielsen/hd_20130102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201212
http://www.nxtbook.com/nxtbooks/nielsen/hd_201211
http://www.nxtbook.com/nxtbooks/nielsen/hd_201210
http://www.nxtbook.com/nxtbooks/nielsen/hd_201209
http://www.nxtbook.com/nxtbooks/nielsen/hd_201208
http://www.nxtbook.com/nxtbooks/nielsen/hd_201207
http://www.nxtbook.com/nxtbooks/nielsen/hd_20120506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201204
http://www.nxtbook.com/nxtbooks/nielsen/hd_201203
http://www.nxtbook.com/nxtbooks/nielsen/hd_20120102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201112
http://www.nxtbook.com/nxtbooks/nielsen/hd_201111
http://www.nxtbook.com/nxtbooks/nielsen/hd_201110
http://www.nxtbook.com/nxtbooks/nielsen/hd_201109
http://www.nxtbook.com/nxtbooks/nielsen/hd_201108
http://www.nxtbook.com/nxtbooks/nielsen/hd_201107
http://www.nxtbook.com/nxtbooks/nielsen/hd_20110506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201104
http://www.nxtbook.com/nxtbooks/nielsen/hd_201103
http://www.nxtbook.com/nxtbooks/nielsen/hd_20110102
http://www.nxtbook.com/nxtbooks/nielsen/hd_20101112
http://www.nxtbook.com/nxtbooks/nielsen/hd_201010
http://www.nxtbook.com/nxtbooks/nielsen/hd_201009
http://www.nxtbook.com/nxtbooks/nielsen/hd_201008
http://www.nxtbook.com/nxtbooks/nielsen/hd_201007
http://www.nxtbook.com/nxtbooks/nielsen/hd_20100506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201004
http://www.nxtbook.com/nxtbooks/nielsen/hd_201003
http://www.nxtbook.com/nxtbooks/nielsen/hd_201001
http://www.nxtbook.com/nxtbooks/nielsen/hd_200912
http://www.nxtbook.com/nxtbooks/nielsen/hd_200911
http://www.nxtbook.com/nxtbooks/nielsen/hd_200910
http://www.nxtbook.com/nxtbooks/nielsen/hd_200909
http://www.nxtbook.com/nxtbooks/nielsen/hd_200908
http://www.nxtbook.com/nxtbooks/nielsen/hd_200907
http://www.nxtbook.com/nxtbooks/nielsen/hd_20090506
http://www.nxtbook.com/nxtbooks/nielsen/hd_200904
http://www.nxtbookMEDIA.com