Hospitality Design - July 2011 - 69

interview: richard kessler
By Stacy Shoemaker Rauen

perspectives

taking care of business
Richard Kessler, chairman and CEO of the Kessler Collection, is on a serious expansion mission. In the past two years, he has doubled his Bohemian brand offerings with the opening of the Tudor lodge-style Grand Bohemian Hotel at Biltmore Village in Asheville, North Carolina, and his second property in Savannah, the 275-room Bohemian Hotel Savannah Riverfront. He’s not stopping there: two more are planned in the next two years for Atlanta and St. Petersburg, Florida, with hopes for more. “We’ve got five or six locations that we really want to be in,” he says. “As soon as this money market straightens out, we’ll be into those markets.” At the same time, he has invested big bucks in renovating his existing properties, and for more exposure, he is adding all of his 4-Star properties to Marriott’s Autograph Collection. Here, he discusses the exuberant guest, building hotels for his art collection, and creating that indescribable feeling. HD: How would you describe the Bohemian brand? RK: It’s a brand that is built around a very clear cultural message where music, art, color, great food, and art galleries all come together to create a real cultural experience. And frankly, there’s no other brand out there today doing that, pulling all those parts together. It’s grounded in the classic idea of the Bohemia of the 15th century, which really was centered on Prague and Vienna. That part of the world in the 1500s was known to be the height of culture for that region for centuries. And it was all about art, the music, plays, and opera. Now, that being said, we add the American HD: Two new openings are on the horizon. How do you choose the best locations for the brand? RK: We like to put hotels where people want to go, not necessarily where they have to go, which means the leisure traveler is very important to us because they truly are looking for an experience. They want to feel something—they don’t want to be put in a cardboard, vanilla box. The other thing that we’re finding very interesting is the twist to it. The Bohemian name has to do with freedom, and being free, and feeling free. It has to do with the touch of revolution, and reinventing yourself, which was obviously a big movement back in the ’60s. We try to take this classic Bohemian way and then we put the American twist on it that gives it that contemporary, funky, edgy feel of freedom on top of it. You get this energy created between the classic and the contemporary. People realize it when they walk into one of the Bohemian hotels, because you can feel the tension between the two. To create that in the cultural sense, art is extremely important for carrying the message all the way through, in setting the tone. Colors are very important. We use a lot of red, purple, and gold, which give it a little bit of that baroque feel. In addition to that, we bring in contemporary paintings and contemporary music.

Above, from left: A rendering of the façade of the planned Grand Bohemian Hotel in Atlanta; the lobby of the Bohemian Hotel Savannah Riverfront.

www.hospitalitydesign.com

July 2011

69


http://www.hospitalitydesign.com

Table of Contents for the Digital Edition of Hospitality Design - July 2011

Hospitality Design - July 2011
Contents
Online Contents
From the Editor
From the Show Director
People
People
People
Sketchbook
Interview
Interview
Interview
Profile
IIDA/HD Awards
Tabletops
It’s All Relative
Back Space
Hospitality Design - July 2011 - Hospitality Design - July 2011
Hospitality Design - July 2011 - Cover2
Hospitality Design - July 2011 - 1
Hospitality Design - July 2011 - 2
Hospitality Design - July 2011 - 3
Hospitality Design - July 2011 - 4
Hospitality Design - July 2011 - 5
Hospitality Design - July 2011 - 6
Hospitality Design - July 2011 - 7
Hospitality Design - July 2011 - 8
Hospitality Design - July 2011 - Contents
Hospitality Design - July 2011 - 10
Hospitality Design - July 2011 - Online Contents
Hospitality Design - July 2011 - 12
Hospitality Design - July 2011 - 13
Hospitality Design - July 2011 - 14
Hospitality Design - July 2011 - 15
Hospitality Design - July 2011 - From the Editor
Hospitality Design - July 2011 - 17
Hospitality Design - July 2011 - From the Show Director
Hospitality Design - July 2011 - 19
Hospitality Design - July 2011 - 20
Hospitality Design - July 2011 - 21
Hospitality Design - July 2011 - 22
Hospitality Design - July 2011 - 23
Hospitality Design - July 2011 - People
Hospitality Design - July 2011 - 25
Hospitality Design - July 2011 - 26
Hospitality Design - July 2011 - 27
Hospitality Design - July 2011 - 28
Hospitality Design - July 2011 - 29
Hospitality Design - July 2011 - 30
Hospitality Design - July 2011 - 31
Hospitality Design - July 2011 - People
Hospitality Design - July 2011 - 33
Hospitality Design - July 2011 - 34
Hospitality Design - July 2011 - 35
Hospitality Design - July 2011 - 36
Hospitality Design - July 2011 - 37
Hospitality Design - July 2011 - 38
Hospitality Design - July 2011 - 39
Hospitality Design - July 2011 - People
Hospitality Design - July 2011 - 41
Hospitality Design - July 2011 - 42
Hospitality Design - July 2011 - 43
Hospitality Design - July 2011 - 44
Hospitality Design - July 2011 - 45
Hospitality Design - July 2011 - 46
Hospitality Design - July 2011 - 47
Hospitality Design - July 2011 - 48
Hospitality Design - July 2011 - Sketchbook
Hospitality Design - July 2011 - 50
Hospitality Design - July 2011 - 51
Hospitality Design - July 2011 - 52
Hospitality Design - July 2011 - 53
Hospitality Design - July 2011 - 54
Hospitality Design - July 2011 - 55
Hospitality Design - July 2011 - 56
Hospitality Design - July 2011 - 57
Hospitality Design - July 2011 - 58
Hospitality Design - July 2011 - Interview
Hospitality Design - July 2011 - 60
Hospitality Design - July 2011 - 61
Hospitality Design - July 2011 - 62
Hospitality Design - July 2011 - 63
Hospitality Design - July 2011 - 64
Hospitality Design - July 2011 - 65
Hospitality Design - July 2011 - 66
Hospitality Design - July 2011 - 67
Hospitality Design - July 2011 - 68
Hospitality Design - July 2011 - Interview
Hospitality Design - July 2011 - 70
Hospitality Design - July 2011 - 71
Hospitality Design - July 2011 - 72
Hospitality Design - July 2011 - 73
Hospitality Design - July 2011 - 74
Hospitality Design - July 2011 - 75
Hospitality Design - July 2011 - Interview
Hospitality Design - July 2011 - 77
Hospitality Design - July 2011 - 78
Hospitality Design - July 2011 - 79
Hospitality Design - July 2011 - 80
Hospitality Design - July 2011 - 81
Hospitality Design - July 2011 - 82
Hospitality Design - July 2011 - Profile
Hospitality Design - July 2011 - 84
Hospitality Design - July 2011 - IIDA/HD Awards
Hospitality Design - July 2011 - 86
Hospitality Design - July 2011 - 87
Hospitality Design - July 2011 - 88
Hospitality Design - July 2011 - 89
Hospitality Design - July 2011 - 90
Hospitality Design - July 2011 - 91
Hospitality Design - July 2011 - 92
Hospitality Design - July 2011 - 93
Hospitality Design - July 2011 - 94
Hospitality Design - July 2011 - 95
Hospitality Design - July 2011 - 96
Hospitality Design - July 2011 - Tabletops
Hospitality Design - July 2011 - 98
Hospitality Design - July 2011 - 99
Hospitality Design - July 2011 - 100
Hospitality Design - July 2011 - It’s All Relative
Hospitality Design - July 2011 - 102
Hospitality Design - July 2011 - 103
Hospitality Design - July 2011 - 104
Hospitality Design - July 2011 - 105
Hospitality Design - July 2011 - 106
Hospitality Design - July 2011 - 107
Hospitality Design - July 2011 - 108
Hospitality Design - July 2011 - 109
Hospitality Design - July 2011 - 110
Hospitality Design - July 2011 - 111
Hospitality Design - July 2011 - 112
Hospitality Design - July 2011 - 113
Hospitality Design - July 2011 - 114
Hospitality Design - July 2011 - 115
Hospitality Design - July 2011 - 116
Hospitality Design - July 2011 - 117
Hospitality Design - July 2011 - 118
Hospitality Design - July 2011 - 119
Hospitality Design - July 2011 - Back Space
Hospitality Design - July 2011 - Cover3
Hospitality Design - July 2011 - Cover4
http://www.nxtbook.com/nxtbooks/hd/201805
http://www.nxtbook.com/nxtbooks/hd/201803
http://www.nxtbook.com/nxtbooks/hd/201802
http://www.nxtbook.com/nxtbooks/hd/201801
http://www.nxtbook.com/nxtbooks/hd/201712
http://www.nxtbook.com/nxtbooks/hd/201711
http://www.nxtbook.com/nxtbooks/hd/201710
http://www.nxtbook.com/nxtbooks/hd/201709
http://www.nxtbook.com/nxtbooks/hd/201708
http://www.nxtbook.com/nxtbooks/hd/201707
http://www.nxtbook.com/nxtbooks/hd/201706
http://www.nxtbook.com/nxtbooks/hd/201705
http://www.nxtbook.com/nxtbooks/hd/20170304
http://www.nxtbook.com/nxtbooks/hd/201702
http://www.nxtbook.com/nxtbooks/hd/201701
http://www.nxtbook.com/nxtbooks/hd/201612
http://www.nxtbook.com/nxtbooks/hd/201611
http://www.nxtbook.com/nxtbooks/hd/201610
http://www.nxtbook.com/nxtbooks/hd/201609
http://www.nxtbook.com/nxtbooks/hd/201608
http://www.nxtbook.com/nxtbooks/hd/201607
http://www.nxtbook.com/nxtbooks/hd/201606
http://www.nxtbook.com/nxtbooks/hd/201605
http://www.nxtbook.com/nxtbooks/hd/20160304
http://www.nxtbook.com/nxtbooks/hd/20160102
http://www.nxtbook.com/nxtbooks/hd/201512
http://www.nxtbook.com/nxtbooks/hd/201511
http://www.nxtbook.com/nxtbooks/hd/201510
http://www.nxtbook.com/nxtbooks/hd/201509
http://www.nxtbook.com/nxtbooks/hd/201508
http://www.nxtbook.com/nxtbooks/hd/201507
http://www.nxtbook.com/nxtbooks/hd/201506
http://www.nxtbook.com/nxtbooks/hd/expo2015_showguide
http://www.nxtbook.com/nxtbooks/hd/201505
http://www.nxtbook.com/nxtbooks/hd/20150304
http://www.nxtbook.com/nxtbooks/hd/20150102
http://www.nxtbook.com/nxtbooks/hd/201412
http://www.nxtbook.com/nxtbooks/hd/201411
http://www.nxtbook.com/nxtbooks/hd/201410
http://www.nxtbook.com/nxtbooks/hd/201409
http://www.nxtbook.com/nxtbooks/hd/201408
http://www.nxtbook.com/nxtbooks/hd/201407
http://www.nxtbook.com/nxtbooks/hd/201406
http://www.nxtbook.com/nxtbooks/hd/20140506
http://www.nxtbook.com/nxtbooks/hd/expo2014_showguide
http://www.nxtbook.com/nxtbooks/hd/20140304
http://www.nxtbook.com/nxtbooks/hd/20140102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201312
http://www.nxtbook.com/nxtbooks/nielsen/hd_201311
http://www.nxtbook.com/nxtbooks/nielsen/hd_201310
http://www.nxtbook.com/nxtbooks/nielsen/hd_201309
http://www.nxtbook.com/nxtbooks/nielsen/hd_201308
http://www.nxtbook.com/nxtbooks/nielsen/hd_201307
http://www.nxtbook.com/nxtbooks/nielsen/hd_201306
http://www.nxtbook.com/nxtbooks/nielsen/hd_201305
http://www.nxtbook.com/nxtbooks/nielsen/hd_20130304
http://www.nxtbook.com/nxtbooks/nielsen/hd_20130102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201212
http://www.nxtbook.com/nxtbooks/nielsen/hd_201211
http://www.nxtbook.com/nxtbooks/nielsen/hd_201210
http://www.nxtbook.com/nxtbooks/nielsen/hd_201209
http://www.nxtbook.com/nxtbooks/nielsen/hd_201208
http://www.nxtbook.com/nxtbooks/nielsen/hd_201207
http://www.nxtbook.com/nxtbooks/nielsen/hd_20120506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201204
http://www.nxtbook.com/nxtbooks/nielsen/hd_201203
http://www.nxtbook.com/nxtbooks/nielsen/hd_20120102
http://www.nxtbook.com/nxtbooks/nielsen/hd_201112
http://www.nxtbook.com/nxtbooks/nielsen/hd_201111
http://www.nxtbook.com/nxtbooks/nielsen/hd_201110
http://www.nxtbook.com/nxtbooks/nielsen/hd_201109
http://www.nxtbook.com/nxtbooks/nielsen/hd_201108
http://www.nxtbook.com/nxtbooks/nielsen/hd_201107
http://www.nxtbook.com/nxtbooks/nielsen/hd_20110506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201104
http://www.nxtbook.com/nxtbooks/nielsen/hd_201103
http://www.nxtbook.com/nxtbooks/nielsen/hd_20110102
http://www.nxtbook.com/nxtbooks/nielsen/hd_20101112
http://www.nxtbook.com/nxtbooks/nielsen/hd_201010
http://www.nxtbook.com/nxtbooks/nielsen/hd_201009
http://www.nxtbook.com/nxtbooks/nielsen/hd_201008
http://www.nxtbook.com/nxtbooks/nielsen/hd_201007
http://www.nxtbook.com/nxtbooks/nielsen/hd_20100506
http://www.nxtbook.com/nxtbooks/nielsen/hd_201004
http://www.nxtbook.com/nxtbooks/nielsen/hd_201003
http://www.nxtbook.com/nxtbooks/nielsen/hd_201001
http://www.nxtbook.com/nxtbooks/nielsen/hd_200912
http://www.nxtbook.com/nxtbooks/nielsen/hd_200911
http://www.nxtbook.com/nxtbooks/nielsen/hd_200910
http://www.nxtbook.com/nxtbooks/nielsen/hd_200909
http://www.nxtbook.com/nxtbooks/nielsen/hd_200908
http://www.nxtbook.com/nxtbooks/nielsen/hd_200907
http://www.nxtbook.com/nxtbooks/nielsen/hd_20090506
http://www.nxtbook.com/nxtbooks/nielsen/hd_200904
http://www.nxtbookMEDIA.com