Hospitality Design - November 2012 - 36

from the editor

product master
By every measure—including a focus group we gathered over the
summer to measure reader feedback—our annual products issue is one of our most popular. Designers love seeing the best—the most inventive, innovative, and interesting—the marketplace has to o er. For the past fourteen months, Ashleigh VanHouten has been in charge of our products section—interviewing designers, scouring the aisles of our tradeshows, spo ing trends. In a short time, she’s become an expert on what designers want…and may not know they want. Here’s what she has to say about this issue: “With a li le over a year under my belt as products editor, I can say there has been a steep—but fun—learning curve. There’s much to understand and absorb when tasked with providing our readers interesting designer pro les and useful, functional, and beautiful product ideas for their hospitality projects. Call me jaded, but one thing I learned early on (and perhaps my marketing background helps me here) is that simply calling something innovative doesn’t make it so; I believe that these days, it’s less about the newness of an idea and more about the novel ways in which you apply that idea—a certain color, fabric, technique, or style—that truly makes it a trend worth paying a ention to. Still, in a world where designs come and go as quickly as the seasons and technology moves almost faster than we can keep up with it, I’m happy to report that there is no shortage of authentic, sustainable, and unique products out there—see this month’s Spanish design feature (page 97) and the stunning creations of our roster of designer pro les as evidence. A sincere thank you to the HD community for its ceaseless drive and creativity.” In other news, look for a major change in our annual Miami tradeshow. With a nod to the robust development within the western hemisphere, especially our neighbors to the south, HD Boutique has been christened HD Americas; starting in 2013, September 24-25th, the show will have the same energetic mix of exhibitors, designers, and speakers, but with even more emphasis on our immediate geographic neighbors. Look forward to seeing you there. And enjoy the issue.

MICHAEL ADAMS < Editor in Chief madams@hdmag.com 646.654.7621 JONATHAN MARSLAND < Creative Director jonathan.marsland@nielsen.com 646.654.4472 STACY SHOEMAKER RAUEN < Executive Editor sshoemaker@hdmag.com 646.654.4411 ALIA AKKAM < Managing Editor aakkam@hdmag.com 646.654.4419 ASHLEIGH VANHOUTEN < Associate Editor avanhouten@hdmag.com 646.654.4410 FRANCES WONG < Marketing Manager frances.wong@nielsen.com 770.291.5513 GRACE CASEY < Production Manager grace.casey@nielsen.com 646.654.7293 DOUG HOPE < Vice President/Content doug.hope@nielsen.com 770.291.5453 JOE RANDALL < Senior Vice President joe.randall@nielsen.com

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Photo by CLODAGH

Michael Adams

Editor in Chief madams@hospitalitydesign.com

Editorial + Executive Ofﬁces

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Table of Contents for the Digital Edition of Hospitality Design - November 2012
