Hospitality Design - September 2013 - 129

table. “People use the Plinko game all the time, and when the ball
gets in the bin the whole lobby starts cheering,” Sheehan says.
“These [artworks] are not to be looked at, they aren’t status pieces,
but rather should be incorporated into what you do every day. We
wanted to show that art doesn’t have to be expensive; it can be fun,
reused, and available to everybody. It is about play.”
In the guest corridors, “beautiful,” large graphics of tires, cars,
bikes, or computers piled high in landfills drive home the concept.
In the guestrooms, a woman’s face made out of floppy disks hangs
on the wall or above the butcher-block drafting table desk. “I think
of her as our guest—intellectual, demanding, smart,” says Sheehan.
And guestroom (as well as lobby) area rugs are actually authentic
Persian rugs from various villages in India, Turkey, and Pakistan
headed for the trash. Instead, they were washed, dried, chopped up,
and resewn together. “The elements throughout the hotel aren’t just

innate objects—they have a life. Everything has a history,”
she notes.
A highlight, she says, is the “original Facebook” wall in the
lounge, a collage of hundreds of backlit black and white mugshots
of past residents of Alcatraz, including Al Capone. “San Francisco
is a very complicated city,” says Sheehan. “It’s innovative, but it has
a dark side.” hd
dawsondesignassociates. com; vice roy hotel gro up .co m

Hotel Zetta
San Francisco

Owner

Pebblebrook Hotel Trust

and Golden Gate Sign
Company

Management Company

Carpet

Architecture Firm

Wallcovering in Bathroom

Interior Design Firm

Plinko Installation

Interior Design Project Team

CORRIDORS
Carpet

Viceroy Hotel Group

Shaw and Tandus Flooring

Stanton Architecture, San
Francisco

Dawson Design Associates,
Inc., Seattle
Andrea Dawson Sheehan,
April Kotjan, and Craig
Hardman

Contractor
3. A two-story Plinko
game installation,
complete with soccer
balls, connects the lobby
with the second floor
Playroom.
4. Oversized images of
landfill “trash” adorn
guest corridors.
5. In the guestrooms,
patchwork rugs and an
image of a woman’s face
made out of floppy disks
reinforce the hotel’s
recycled theme.
6. A glowing collage
of hundreds of backlit
black and white
mugshots of former
Alcatraz prisoners
covers a wall in the
lounge.

6

Digney York (guestrooms)
and Centric (public spaces)

Purchasing Firm

Ramsey Purchasing

Wolf-Gordon and Grand
Image

Storyland Studios

Shaw

Lighting

Alger-Triton

Art

Grand Image and Art
Brokers

Furniture

Asher Cole

Consultants

AJAX Partners

Drapery

GFI with Richloom Fabric

Lighting

Lighting Designs

Wallcovering

Fabrics

Architex, Pollack, Justin
David, Nobilis, Designtex,
Anzea, Carnegie,
Maharam, Momentum,
Moore & Giles, and Valley
Forge Fabrics

Upholstery

MDC

Signage

John Curtis

GUESTROOMS
Drapery

GFI and Justin David

Art

JL Furnishings, Fong
Brothers, and HBF

Grand Image, Graphic
Encounter, and Soho
Myriad

Rugs

Alarwool

Flooring

PUBLIC SPACE
Lighting

Carpet

Tajima

Lusive Decor, Calligaris,
Luceplan, Tango Lighting,
Martinelli Luce, Marset,
Robert Abbey, Tango,
Zaneen, and Hallmark

The Mohawk Group

Casegoods

Cheng Meng

Lighting

Chapman, graypants, and
Lukas Lighting

Casegoods

Vanity Mirrors

Metal Furniture

Bathroom fittings

Asher Cole and HBF

Electric Mirror

D’style

Art

Soho Myriad, Grand
Image, Graphic Encounter,

American Standard and
Kohler

hospitalitydesign.com September 2013

129
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