Hospitality Design - October 2013 - 34

advertorial

Q&A

with

craig & randy rubin

j.r. spiegel, national sales manager

How would you describe your business in
one sentence?
Vibia is skillfully placed at the crossroads
between aesthetics and performance lighting
solutions with an emphasis in adaptable modular
product design, energy efficiency and technical
expertise.

How different does your company look
today from five years ago?

The Vibia landscape today is vastly more
complex, intriguing and dynamic from just five
years ago. We’ve grown from a simple decorative
lighting manufacturer into a creative contract
quality solutions provider. Our technical prowess
had lead us to develop a full range of modular
designs with controllable, energy efficient
illumination. Beyond the physical realm of
manufactured goods we have developed online
design tools allowing our professional partners
an efficient and effective means to configure
modular designs, understand lighting levels,
space plan and customize finishes on a range of
products.

What does partnership mean to your
company today?

Our success stems from our ability to create
long lasting partnerships with our clients. As
cooperative partners we understand the value
our clients place on meeting deadlines and
satisfying the demands of the Hospitality market.
We place just as much care and emphasis in our
transparency, communication and operations
throughout a project as we do on our design
aesthetics and quality of our products.

What differentiates your company from
its competitors in the marketplace?

We go beyond what the typical European
manufacturer provides by offering a highly
decorative collection designed to exclusively
cater to the rigorous demands of the North
American commercial marketplace. We offer
the allure of European design combined the
reliability of U.S. safety, energy consumption and
customer service standards. A good example
of this is our website, where you can download
2D and 3D CAD models, IES, and access online
design tools.

034

October 2013 hospitalitydesign.com

Briefly describe a product/innovation
you have introduced recently.

Vibia.com is a new online platform created to
offer an exclusive edge to our partners. Our
design tool, CREA, allows designers, architects
and ownership to together discover the optimal
product for any space or concept. CREA lets
you explore, create, preview, and construct
adaptable lighting solutions. Once registered
on Vibia.com, design professionals or hotel and
hospitality owners can create personalized
project and installation instructions, request a
budget quote, and customize finishes on select
product collections. It was created to inspire; the
innovation is in how easy it is to use

How is technology playing a role in
product development?

Technology is leading our creativity, design
concepts and manufacturing techniques. We’re
using digital technology to create designs
that can be augmented, altered, and adapted
by others. We’re working with LED lighting
to reform, reinvent, reduce and redefine the
scale and composition of our product designs.
Technology evolved our website into an online
3D world where designers can sculpt and adapt
our products, customize finishes and better
understand how our fixtures light their projects.
Soon we will use our digital design tool to release
the very first virtual lighting fixture that is solely
created online using our website.


http://www.Vibia.com http://www.Vibia.com http://www.hospitalitydesign.com

Table of Contents for the Digital Edition of Hospitality Design - October 2013

Contents
Hospitality Design - October 2013 - Intro
Hospitality Design - October 2013 - Cover1
Hospitality Design - October 2013 - Cover2
Hospitality Design - October 2013 - 1
Hospitality Design - October 2013 - 2
Hospitality Design - October 2013 - 3
Hospitality Design - October 2013 - 4
Hospitality Design - October 2013 - 5
Hospitality Design - October 2013 - 6
Hospitality Design - October 2013 - 7
Hospitality Design - October 2013 - 8
Hospitality Design - October 2013 - 9
Hospitality Design - October 2013 - 10
Hospitality Design - October 2013 - 11
Hospitality Design - October 2013 - 12
Hospitality Design - October 2013 - 13
Hospitality Design - October 2013 - 14
Hospitality Design - October 2013 - 15
Hospitality Design - October 2013 - 16
Hospitality Design - October 2013 - Contents
Hospitality Design - October 2013 - 18
Hospitality Design - October 2013 - 19
Hospitality Design - October 2013 - 20
Hospitality Design - October 2013 - 21
Hospitality Design - October 2013 - 22
Hospitality Design - October 2013 - 23
Hospitality Design - October 2013 - 24
Hospitality Design - October 2013 - 25
Hospitality Design - October 2013 - 26
Hospitality Design - October 2013 - 27
Hospitality Design - October 2013 - 28
Hospitality Design - October 2013 - 29
Hospitality Design - October 2013 - 30
Hospitality Design - October 2013 - 31
Hospitality Design - October 2013 - 32
Hospitality Design - October 2013 - 33
Hospitality Design - October 2013 - 34
Hospitality Design - October 2013 - 35
Hospitality Design - October 2013 - 36
Hospitality Design - October 2013 - 37
Hospitality Design - October 2013 - 38
Hospitality Design - October 2013 - 39
Hospitality Design - October 2013 - 40
Hospitality Design - October 2013 - 41
Hospitality Design - October 2013 - 42
Hospitality Design - October 2013 - 43
Hospitality Design - October 2013 - 44
Hospitality Design - October 2013 - 45
Hospitality Design - October 2013 - 46
Hospitality Design - October 2013 - 47
Hospitality Design - October 2013 - 48
Hospitality Design - October 2013 - 49
Hospitality Design - October 2013 - 50
Hospitality Design - October 2013 - 51
Hospitality Design - October 2013 - 52
Hospitality Design - October 2013 - 53
Hospitality Design - October 2013 - 54
Hospitality Design - October 2013 - 55
Hospitality Design - October 2013 - 56
Hospitality Design - October 2013 - 57
Hospitality Design - October 2013 - 58
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Hospitality Design - October 2013 - 60
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Hospitality Design - October 2013 - 73
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Hospitality Design - October 2013 - Cover3
Hospitality Design - October 2013 - Cover4
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