1 1. Hudson New York, designed by Philippe Starck. ian schrager 098 October 2013 hospitalitydesign.com Ian Schrager Company One of this era’s most successful entrepreneurs—and arguably its most provocative and influential hotelier—has dominated the hospitality industry for three decades. With a single inspiration—to create a unique hotel serving an elite clientele with superb design and attentive service—he and partner Steve Rubell upended conventional wisdom and shattered stereotype. The term “boutique hotel” was Rubell’s, Schrager says, “as a way of describing what we were doing. In those days, hotels were like department stores, all things to all people; commodities. We wanted to do things that had a specific attitude, a point of view.”http://www.hospitalitydesign.com