Hospitality Design - November 2013 - 102
5
"Sometimes, necessity is the mother of invention," says
David Picket, president of real estate firm Gotham Organization,
of Gotham West Market-his newest New York endeavor-housed
on the ground floor of its namesake residential building in Hell's
Kitchen. "It was more about what could we put in there to make our
tenants happy and perhaps be willing to pay more in rent."
With 10,000 square feet, his first thought was a high-end
supermarket as there were few and far between in the area. Not
gaining any traction with the usual suspects (space was either too
big or too small), he found inspiration from his Food Channelobsessed son who had dragged him to various food markets-
Smorgasbord, Brooklyn Flea-throughout the city. "I started to think
about how food has become entertainment. I thought, why not take
a Brooklyn Flea and put it inside, build it out, and not charge a lot of
rent to the tenants. That way it becomes an amenity for the people in
the building, and, hopefully, a destination for the west side; an 'If you
build it, they will come' type of thing."
What started out as 20 or so kiosks with little or no food prep
needed on site morphed into eight fast casual restaurant stands with
counter service, once Picket received interest from a few seasoned
chefs who wanted to try out new concepts without the overhead risk.
102
November 2013 hospitalitydesign.com
6
7
5. Genuine Roadside,
the only full dining room
in Gotham West Market,
is outfitted in blonde
veneered paneling and
moulding and orange
diner-esque seating.
6. Framed roadtripinspired images cover
the walls.
7. A haiku made from
vintage metal and
plastic car body marks
graces one wall.
http://www.hospitalitydesign.com
Table of Contents for the Digital Edition of Hospitality Design - November 2013
Table of Contents
Hospitality Design - November 2013 - Intro
Hospitality Design - November 2013 - Cover1
Hospitality Design - November 2013 - Cover2
Hospitality Design - November 2013 - 1
Hospitality Design - November 2013 - 2
Hospitality Design - November 2013 - 3
Hospitality Design - November 2013 - 4
Hospitality Design - November 2013 - 5
Hospitality Design - November 2013 - 6
Hospitality Design - November 2013 - 7
Hospitality Design - November 2013 - 8
Hospitality Design - November 2013 - 9
Hospitality Design - November 2013 - 10
Hospitality Design - November 2013 - 11
Hospitality Design - November 2013 - 12
Hospitality Design - November 2013 - 13
Hospitality Design - November 2013 - 14
Hospitality Design - November 2013 - 15
Hospitality Design - November 2013 - 16
Hospitality Design - November 2013 - 17
Hospitality Design - November 2013 - 18
Hospitality Design - November 2013 - 19
Hospitality Design - November 2013 - 20
Hospitality Design - November 2013 - Table of Contents
Hospitality Design - November 2013 - 22
Hospitality Design - November 2013 - 23
Hospitality Design - November 2013 - 24
Hospitality Design - November 2013 - 25
Hospitality Design - November 2013 - 26
Hospitality Design - November 2013 - 27
Hospitality Design - November 2013 - 28
Hospitality Design - November 2013 - 29
Hospitality Design - November 2013 - 30
Hospitality Design - November 2013 - 31
Hospitality Design - November 2013 - 32
Hospitality Design - November 2013 - 33
Hospitality Design - November 2013 - 34
Hospitality Design - November 2013 - 35
Hospitality Design - November 2013 - 36
Hospitality Design - November 2013 - 37
Hospitality Design - November 2013 - 38
Hospitality Design - November 2013 - 39
Hospitality Design - November 2013 - 40
Hospitality Design - November 2013 - 41
Hospitality Design - November 2013 - 42
Hospitality Design - November 2013 - 43
Hospitality Design - November 2013 - 44
Hospitality Design - November 2013 - 45
Hospitality Design - November 2013 - 46
Hospitality Design - November 2013 - 47
Hospitality Design - November 2013 - 48
Hospitality Design - November 2013 - 49
Hospitality Design - November 2013 - 50
Hospitality Design - November 2013 - 51
Hospitality Design - November 2013 - 52
Hospitality Design - November 2013 - 53
Hospitality Design - November 2013 - 54
Hospitality Design - November 2013 - 55
Hospitality Design - November 2013 - 56
Hospitality Design - November 2013 - 57
Hospitality Design - November 2013 - 58
Hospitality Design - November 2013 - 59
Hospitality Design - November 2013 - 60
Hospitality Design - November 2013 - 61
Hospitality Design - November 2013 - 62
Hospitality Design - November 2013 - 63
Hospitality Design - November 2013 - 64
Hospitality Design - November 2013 - 65
Hospitality Design - November 2013 - 66
Hospitality Design - November 2013 - 67
Hospitality Design - November 2013 - 68
Hospitality Design - November 2013 - 69
Hospitality Design - November 2013 - 70
Hospitality Design - November 2013 - 71
Hospitality Design - November 2013 - 72
Hospitality Design - November 2013 - 73
Hospitality Design - November 2013 - 74
Hospitality Design - November 2013 - 75
Hospitality Design - November 2013 - 76
Hospitality Design - November 2013 - 77
Hospitality Design - November 2013 - 78
Hospitality Design - November 2013 - 79
Hospitality Design - November 2013 - 80
Hospitality Design - November 2013 - 81
Hospitality Design - November 2013 - 82
Hospitality Design - November 2013 - 83
Hospitality Design - November 2013 - 84
Hospitality Design - November 2013 - 85
Hospitality Design - November 2013 - 86
Hospitality Design - November 2013 - 87
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Hospitality Design - November 2013 - 89
Hospitality Design - November 2013 - 90
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Hospitality Design - November 2013 - 94
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Hospitality Design - November 2013 - 97
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Hospitality Design - November 2013 - 100
Hospitality Design - November 2013 - 101
Hospitality Design - November 2013 - 102
Hospitality Design - November 2013 - 103
Hospitality Design - November 2013 - 104
Hospitality Design - November 2013 - 105
Hospitality Design - November 2013 - 106
Hospitality Design - November 2013 - 107
Hospitality Design - November 2013 - 108
Hospitality Design - November 2013 - 109
Hospitality Design - November 2013 - 110
Hospitality Design - November 2013 - 111
Hospitality Design - November 2013 - 112
Hospitality Design - November 2013 - 113
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Hospitality Design - November 2013 - 116
Hospitality Design - November 2013 - 117
Hospitality Design - November 2013 - 118
Hospitality Design - November 2013 - 119
Hospitality Design - November 2013 - 120
Hospitality Design - November 2013 - Cover3
Hospitality Design - November 2013 - Cover4
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