Hospitality Design - November 2013 - 108

3. Communal tables, a
vibrant mural by AVAF,
and light emanating
from the courtyard
create an energetic work
environment in one area
of the lobby living room.
4. Spare, stacked,
modular guestrooms
include generous natural
light and pod-like
bathrooms.
5. Edgy artwork enlivens
the hotel's numerous
public spaces.
6. A warming fireplace
and library shelves filled
with eclectic finds make
for a cozy backdrop in
the lobby living room.

3

London's Southwark neighborhood, once dotted with

industrial warehouses, is best known these days for the Tate Modern.
Therefore, when Amsterdam-based Concrete crafted the 192-room
citizenM London Bankside in the shadow of the museum last year,
they paid tribute to the past by covering the façade with custom,
brick-patterned concrete panels.
While this celebration of the past is subtle, a salute to the future
is more boldly pronounced. British, Turner prize-nominated artist
Mark Titchner created a text-based piece for the exterior in which
the words "Another World Is Possible" take center stage. For this
property-the fourth location from the Dutch hotel company
that keeps costs down by manufacturing modular, pre-fabricated
guestrooms-contemporary art is an integral part of the design
narrative. Capitalizing upon its proximity to the Tate, citizenM
London Bankside is filled with pieces by the likes of artists Gavin
Turk, Mario Testino, and Hans Op de Beeck, the most striking of
which is the floor-to-ceiling mural wrapping the wall behind the
inner courtyard that runs the length of one side of the lobby. Made
by the collective Assume Vivid Astro Focus (AVAF), it abstractly
conveys the ideas of motion, speed, and time.
Unifying the disparate art collection is the use of wood. Concrete
founder Rob Wagemans, who worked on each of citizenM's locations,
says, "In all public areas of citizenM hotels, wood, like bamboo, is one

108

November 2013 hospitalitydesign.com

of the materials used for flooring. It offers a warm atmosphere. All
the areas within citizenM London Bankside are in connection with
each other and can be seen as a whole. A helical, spiral staircase
leading to societyM-seven 'creating' spaces for working and
meeting-is also dressed in wood."
Wood extends to the centerpiece courtyard as well, where silver
birch trees shoot up towards lanterns and red seating echoes the
bursts of colors found in the spare, stacked guestrooms with podlike bathrooms. Red appears in the bar of the canteen, too, where
guests sit at marble tables underneath a newspaper-printed ceiling.
In the open-plan lobby, made to feel like a living room, cabinets are
filled with souvenirs likes vases, books, and statues; an outpost of
Amsterdam bookstore Mendo is designed as an oversized book; and
the lounge features plenty of leather and a carpet flaunting a modern
interpretation of the Union Jack.
"The public areas of this hotel are the first in a new generation
for citizenM," says Wagemans. "The space is divided into the
environments you need to work, socialize, relax, or have a drink.
You can choose a living room with a cozy fireplace, work at the
communal tables, or enjoy a croissant in the courtyard." hd
concreteamste rdam. nl ; cit izenm. com


http://www.concreteamsterdam.nl http://www.citizenm.com http://www.hospitalitydesign.com

Table of Contents for the Digital Edition of Hospitality Design - November 2013

Table of Contents
Hospitality Design - November 2013 - Intro
Hospitality Design - November 2013 - Cover1
Hospitality Design - November 2013 - Cover2
Hospitality Design - November 2013 - 1
Hospitality Design - November 2013 - 2
Hospitality Design - November 2013 - 3
Hospitality Design - November 2013 - 4
Hospitality Design - November 2013 - 5
Hospitality Design - November 2013 - 6
Hospitality Design - November 2013 - 7
Hospitality Design - November 2013 - 8
Hospitality Design - November 2013 - 9
Hospitality Design - November 2013 - 10
Hospitality Design - November 2013 - 11
Hospitality Design - November 2013 - 12
Hospitality Design - November 2013 - 13
Hospitality Design - November 2013 - 14
Hospitality Design - November 2013 - 15
Hospitality Design - November 2013 - 16
Hospitality Design - November 2013 - 17
Hospitality Design - November 2013 - 18
Hospitality Design - November 2013 - 19
Hospitality Design - November 2013 - 20
Hospitality Design - November 2013 - Table of Contents
Hospitality Design - November 2013 - 22
Hospitality Design - November 2013 - 23
Hospitality Design - November 2013 - 24
Hospitality Design - November 2013 - 25
Hospitality Design - November 2013 - 26
Hospitality Design - November 2013 - 27
Hospitality Design - November 2013 - 28
Hospitality Design - November 2013 - 29
Hospitality Design - November 2013 - 30
Hospitality Design - November 2013 - 31
Hospitality Design - November 2013 - 32
Hospitality Design - November 2013 - 33
Hospitality Design - November 2013 - 34
Hospitality Design - November 2013 - 35
Hospitality Design - November 2013 - 36
Hospitality Design - November 2013 - 37
Hospitality Design - November 2013 - 38
Hospitality Design - November 2013 - 39
Hospitality Design - November 2013 - 40
Hospitality Design - November 2013 - 41
Hospitality Design - November 2013 - 42
Hospitality Design - November 2013 - 43
Hospitality Design - November 2013 - 44
Hospitality Design - November 2013 - 45
Hospitality Design - November 2013 - 46
Hospitality Design - November 2013 - 47
Hospitality Design - November 2013 - 48
Hospitality Design - November 2013 - 49
Hospitality Design - November 2013 - 50
Hospitality Design - November 2013 - 51
Hospitality Design - November 2013 - 52
Hospitality Design - November 2013 - 53
Hospitality Design - November 2013 - 54
Hospitality Design - November 2013 - 55
Hospitality Design - November 2013 - 56
Hospitality Design - November 2013 - 57
Hospitality Design - November 2013 - 58
Hospitality Design - November 2013 - 59
Hospitality Design - November 2013 - 60
Hospitality Design - November 2013 - 61
Hospitality Design - November 2013 - 62
Hospitality Design - November 2013 - 63
Hospitality Design - November 2013 - 64
Hospitality Design - November 2013 - 65
Hospitality Design - November 2013 - 66
Hospitality Design - November 2013 - 67
Hospitality Design - November 2013 - 68
Hospitality Design - November 2013 - 69
Hospitality Design - November 2013 - 70
Hospitality Design - November 2013 - 71
Hospitality Design - November 2013 - 72
Hospitality Design - November 2013 - 73
Hospitality Design - November 2013 - 74
Hospitality Design - November 2013 - 75
Hospitality Design - November 2013 - 76
Hospitality Design - November 2013 - 77
Hospitality Design - November 2013 - 78
Hospitality Design - November 2013 - 79
Hospitality Design - November 2013 - 80
Hospitality Design - November 2013 - 81
Hospitality Design - November 2013 - 82
Hospitality Design - November 2013 - 83
Hospitality Design - November 2013 - 84
Hospitality Design - November 2013 - 85
Hospitality Design - November 2013 - 86
Hospitality Design - November 2013 - 87
Hospitality Design - November 2013 - 88
Hospitality Design - November 2013 - 89
Hospitality Design - November 2013 - 90
Hospitality Design - November 2013 - 91
Hospitality Design - November 2013 - 92
Hospitality Design - November 2013 - 93
Hospitality Design - November 2013 - 94
Hospitality Design - November 2013 - 95
Hospitality Design - November 2013 - 96
Hospitality Design - November 2013 - 97
Hospitality Design - November 2013 - 98
Hospitality Design - November 2013 - 99
Hospitality Design - November 2013 - 100
Hospitality Design - November 2013 - 101
Hospitality Design - November 2013 - 102
Hospitality Design - November 2013 - 103
Hospitality Design - November 2013 - 104
Hospitality Design - November 2013 - 105
Hospitality Design - November 2013 - 106
Hospitality Design - November 2013 - 107
Hospitality Design - November 2013 - 108
Hospitality Design - November 2013 - 109
Hospitality Design - November 2013 - 110
Hospitality Design - November 2013 - 111
Hospitality Design - November 2013 - 112
Hospitality Design - November 2013 - 113
Hospitality Design - November 2013 - 114
Hospitality Design - November 2013 - 115
Hospitality Design - November 2013 - 116
Hospitality Design - November 2013 - 117
Hospitality Design - November 2013 - 118
Hospitality Design - November 2013 - 119
Hospitality Design - November 2013 - 120
Hospitality Design - November 2013 - Cover3
Hospitality Design - November 2013 - Cover4
https://www.nxtbook.com/nxtbooks/hd/201805
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