Hospitality Design - December 2013 - 30

from the show director

an experience
to remember
Recently, I had the pleasure of attending the
Boutique & Lifestyle Lodging Association's (BLLA)
Leadership Symposium at the Hollywood Roosevelt
Hotel in Los Angeles. The second annual conference
event was well attended, with a captivating location
and panels of high-level industry experts.
Raul Leal, CEO of Virgin Hotels, spoke with
great passion on branding and how it should mimic
consumer ideals. Virgin has made a name for
itself, not only by Richard Branson's commitment
to helping the world, but as a forward-thinking
leader-how appropriate for the boutique and
lifestyle hotel niche that they are breaking into.
While many people believe this segment may be disappearing, the real
thinkers and trend developers know that it is only just beginning: the demand
for properties that deliver creative experiences to customers is growing.
Miami hotels, with their rooftop pools and edgy, functional room layouts
that make the most of small spaces, is one example of how properties can
offer experiences to their guests that become integral memories of their trip-
sometimes unique can be fun and sexy.
One big area of focus for all hotels is social media. We all know that
someone is more likely to review your property with a negative comment than
a positive one. Ashley Mohan, senior account executive with Google's Travel
Practice, was one of four on a panel that spoke about driving loyalty, not social
media: Focus on data, not analytics, and build on your search quality, not your
search rank. We may not be used to hearing this, but it makes sense when we
are building brand loyalty through personal interactions. Knowing that a guest
likes sparkling water and greeting them with a bottle upon arrival equals brand
loyalty. It's the simple touches that keep people coming back.
I hope you can join us next year for this engaging event. For more
information, please visit boutiqueleadershipconference.com.
I hope you all have a wonderful holiday season, with friends and family.
Stay safe and try to stick to those New Year's resolutions. I look forward to
sharing 2014 with you all.
Until next month.

Hospitality Design Exposition &
Conference (HD Expo)
May 14-16, 2014
Mandalay Bay Convention Center, Las Vegas
www.hdexpo.com

Hospitality Design Americas Exposition &
Conference (HD Americas)
September 16-17, 2014
Miami Beach Convention Center
www.hdamericasexpo.com
Contact us:
1145 Sanctuary Parkway, Suite 355
Alpharetta, Georgia 30009
770.291.5400
LIZ SOMMERVILLE < Group Show Director
elizabeth.sommerville@emeraldexpo.com
770.291.5456
CECE LOFT < Marketing Director
cece.loft@emeraldexpo.com
770.291.5435
JANA ROESCH < Account Executive-East Coast
jana.roesch@emeraldexpo.com
770.291.5604
KEELI SCOTT < Account Executive-West Coast
keeli.scott@emeraldexpo.com
770.291.5433
KARA KOBRZYCKI < Conference Director
kara.kobrzycki@emeraldexpo.com
770.291.5424
ELIZABETH GRIMSLEY < Conference Director
elizabeth.grimsley@emeraldexpo.com
770.291.5443
DERRICK NELLOMS < Senior Operations Manager
derrick.nelloms@emeraldexpo.com
770.291.5452
JOE RANDALL < Senior Vice President

DAVID LOECHNER
CEO

Liz Sommerville

Group Show Director
elizabeth.sommerville@emeraldexpo.com

DARRELL DENNY
Senior Vice President, Business Development

December 2013 hospitalitydesign.com

TERESA REILLY
Vice President, Digital

LORI JENKS
Vice President, Operations

030

DENISE BASHEM
Vice President, Finance

JOANNE WHEATLEY
Vice President,
Manufacturing
& Marketing Services


http://www.hdexpo.com http://www.hdexpo.com http://www.hdamericasexpo.com http://www.hdamericasexpo.com http://www.boutiqueleadershipconference.com http://www.hospitalitydesign.com

Table of Contents for the Digital Edition of Hospitality Design - December 2013

Contents
Hospitality Design - December 2013 - Intro
Hospitality Design - December 2013 - Cover1
Hospitality Design - December 2013 - Cover2
Hospitality Design - December 2013 - 1
Hospitality Design - December 2013 - 2
Hospitality Design - December 2013 - 3
Hospitality Design - December 2013 - 4
Hospitality Design - December 2013 - 5
Hospitality Design - December 2013 - 6
Hospitality Design - December 2013 - 7
Hospitality Design - December 2013 - 8
Hospitality Design - December 2013 - 9
Hospitality Design - December 2013 - 10
Hospitality Design - December 2013 - 11
Hospitality Design - December 2013 - 12
Hospitality Design - December 2013 - 13
Hospitality Design - December 2013 - 14
Hospitality Design - December 2013 - Contents
Hospitality Design - December 2013 - 16
Hospitality Design - December 2013 - 17
Hospitality Design - December 2013 - 18
Hospitality Design - December 2013 - 19
Hospitality Design - December 2013 - 20
Hospitality Design - December 2013 - 21
Hospitality Design - December 2013 - 22
Hospitality Design - December 2013 - 23
Hospitality Design - December 2013 - 24
Hospitality Design - December 2013 - 25
Hospitality Design - December 2013 - 26
Hospitality Design - December 2013 - 27
Hospitality Design - December 2013 - 28
Hospitality Design - December 2013 - 29
Hospitality Design - December 2013 - 30
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Hospitality Design - December 2013 - 37
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Hospitality Design - December 2013 - Cover3
Hospitality Design - December 2013 - Cover4
https://www.nxtbook.com/nxtbooks/hd/201805
https://www.nxtbook.com/nxtbooks/hd/201803
https://www.nxtbook.com/nxtbooks/hd/201802
https://www.nxtbook.com/nxtbooks/hd/201801
https://www.nxtbook.com/nxtbooks/hd/201712
https://www.nxtbook.com/nxtbooks/hd/201711
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https://www.nxtbook.com/nxtbooks/hd/201709
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https://www.nxtbook.com/nxtbooks/hd/201707
https://www.nxtbook.com/nxtbooks/hd/201706
https://www.nxtbook.com/nxtbooks/hd/201705
https://www.nxtbook.com/nxtbooks/hd/20170304
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https://www.nxtbook.com/nxtbooks/hd/expo2015_showguide
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https://www.nxtbook.com/nxtbooks/hd/201412
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https://www.nxtbook.com/nxtbooks/hd/expo2014_showguide
https://www.nxtbook.com/nxtbooks/hd/20140304
https://www.nxtbook.com/nxtbooks/hd/20140102
https://www.nxtbook.com/nxtbooks/nielsen/hd_201312
https://www.nxtbook.com/nxtbooks/nielsen/hd_201311
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https://www.nxtbook.com/nxtbooks/nielsen/hd_200912
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https://www.nxtbook.com/nxtbooks/nielsen/hd_20090506
https://www.nxtbook.com/nxtbooks/nielsen/hd_200904
https://www.nxtbookmedia.com