Health + Fitness Business Sales Kit 2008

Who Attends HFB? Fitness Specialty Retailers, Bicycle Retailers, Outdoor Retailers, General Sporting Goods Retailers, Mass Merchants, Department Store Buyers, Mail Order & Internet Retailers, Commercial Equipment Buyers, Light Institutional Buyers, Health Club & Gym Buyers, Mass Merchants & Outlets, Resale Distributors & Wholesalers, Press/Media, Industry Consultants, Distributors, Importers & Exporters and anyone affiliated with the Fitness Retail Industry. 2007 HFB EXPO ATTENDANCE DEMOGRAPHICS Attending Retail Business Type 2007 ATTENDANCE 90% of retailers found one or more new supplier(s) at the 2007 Health+ Fitness Business Expo. Connect Your Brand with Top Fitness Buyers. Overall Expo Attendance: 2,120+ Retailers/Buyers: 873 (12% International) 25 Specialty Retailer: 85% • Specialty Fitness Retailer: 79% • Specialty Bicycle/Outdoor: 6% General Sporting Goods/ Mass Merchant: 6% Mail Order/E-Commerce Retailer: 6% Health Club/Gym/Light Institutional/ Commercial: 3% Retail Businesses Represented: Mix of Products Sold by Attending Retail Stores Strength Fitness Equipment: 25% Cardio Fitness Equipment: 23% 482 (representing 3,000+ storefronts) 20 15 Accessories: 21% 10 Yoga/Pilates: 15% Bicycles: 6% 2008 MARKETING Our integrated marketing efforts to promote attendance of top fitness retailers at Health+Fitness Business 2007: • 5,000+ Expo brochures mailed • 5,000+ Expo postcards mailed • 7,500+ Expo Planner inserts into GearTrends® Summer Fitness Issue • Print Advertising in top trade magazines • Targeted e-newsletters • Web advertising, telemarketing and retailer visits 5 Apparel: 5% 0 Nutritional: 5% Annual Gross Sales of Attending Retail Stores Under 500K: 7% $500K - 1 Million: 14% $1 - 5 Million: 37% Over $5 Million: 42% *Verified attendance numbers provided by third-party registration management company. HealthandFitnessBiz.com | 3 http://HealthandFitnessBiz.com http://HealthandFitnessBiz.com

Table of Contents Feed for the Digital Edition of Health + Fitness Business Sales Kit 2008

Welcome Who Attends HFB? TotalReachTM Packages Digital Marketing Solutions Sponsorship Opportunities 07 Retail Businesses in Attendance Show Schedule Contacts 2008 Updates & Statistics 2008 Health + Fitness Business Exhibit Space Contract 2008 Health + Fitness Business Listings and Product Categories 2008 Company Information Form 2008 TotalReach Packages

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