Impressions - February 2010 - (Page 21)

t he corporate apparel market is one that’s anchored in placket and woven shirt styles, which have been proven sellers for decades. While there are many basics to choose from, suppliers debut new items every year with fashion details and enhanced color options. With the corporate market share as competitive as other niches in apparel decoration, it is imperative to offer your customers an array of cutting-edge styles from which to choose. Consider placket and woven shirts with new performance technologies. Moisturewicking, breathability, anti-microbial, stain-release and anti-fade are just some of the many innovative shirt treatments available. Also look for new, softer fabrics constructed with the wearer’s comfort in mind that also allow for ideal decorating capabilities. For instance, some suppliers are introducing styles for 2010 that were created speciﬁcally for embroidery. Textures and patterns also abound for both placket and woven styles, giving your customers fashion offerings similar to those they ﬁnd at retail. Here, we showcase 12 new styles and encourage you to check out this month’s Impressions Product Guide for woven and placket shirts. Visit impressionsmag.com and click on the “Newsletter Sign Up” button to begin receiving the Impressions Product Guide and to view back issues. The Volume, style 222470, from Holloway Sportswear is made from Dry-Excel™ Elite Nailhead Piqué and has a bi-color design with inserts. The shirt features breathable Dry-Excel™ Elite pin-hole micromesh blocking placed along heat zones. Men’s sizes S-4XL are offered. Use Info•Action #300 at impressionsmag.com/infoaction This men’s classic button-down woven dress shirt, Palmer style #724, from Tri-Mountain is made of a 3.5-ounce 100% cotton dobby, which is a wrinkle-free fabric in a glen plaid pattern. Features include a medium-spread collar with collar stays, left-chest pocket and two-button cuff. Sizes S-6XL and tall sizes LT6XLT come in ﬁve colors. Use Info•Action #301 at impressionsmag.com/infoaction The 6.5-ounce, 100% ring-spun cotton piqué sport shirt (style 440M) from Jerzees is designed for embroidery. It features a soft-hand welt knit collar and sleeve bands, seamless body with two-needle hemmed bottom and wood-tone buttons with durable cross-stitching. Available in men’s sizes S-4XL in up to 15 colors. Use Info•Action #302 at impressionsmag.com/infoaction impressionsmag.com February 2010 << Impressions http://www.impressionsmag.com http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.impressionsmag.com/infoaction http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - February 2010

Impressions - February 2010
Contents
First Impressions
FYI
Product Gallery
Working Wearables
On Design
Buying Equipment on eBay
Finance New Equipment the Right Way
Less Stitches = More Money
How to Find Good Employees
Online Directory
How to Create Textured Ink Effects
Business to Business
Classifieds
Ad Index

Impressions - February 2010