Impressions - March 2010 - (Page 6)

FIRST IMPRESSIONS Visitors Welcome ave you visited impressionsmag.com lately? We’ve been busy behind the scenes these past few weeks adding several new features to expand on our magazine’s content. Impressions has long been a leader in digital publishing, and we continue to add technical, how-to and trend information available exclusively via the Web site in a variety of formats. New to the site are a series of videos shot at January’s Long Beach Imprinted Sportswear Show. Click on the “LIVE from ISS” box on the right-hand side of the home page to view innovative products and hear about industry trends from 11 leading suppliers. Executives from Digital Art Solutions, Kornit Digital, A & E/Robison Anton, Gildan Activewear, Alternative, Oyo Instruments, RPL Supplies, CustomTCouture, Brother Intl. Corp., Cotton Heritage and Hirsch Intl. share their insights in these informative new clips. Also, if you have ever wondered what attending an ISS show is like, check out the video located on our Flash module at the top of the homepage under the header, “Why ISS?” Hear your peers’ experiences of ISS Long Beach from the interesting product launches they discovered to how they advanced their decorating expertise by participating in the show’s comprehensive conference program. ISS Atlantic City is our next stop on the show circuit, and this video sets the stage for our next don’t-miss event. Finally, if you’ve ever been stumped on ﬁnding a particular product for a customer, look no further than our enhanced Impressions Online Directory. The most comprehensive, cross-referenced listing of suppliers and distributors in the decorated apparel industry has been revamped. New features include an easily searchable format to ﬁnd products and services from 1,200 companies in more than 550 categories. Access the information by going to impressionsdirectory.com or by visiting our homepage and clicking “Buyer’s Guide” on the top navigation bar. Also, on your next visit to impressionsmag.com, don’t forget to sign up for both of our newsletters: the Impressions Newsletter and the Impressions Product Guide. Delivered weekly via e-mail, these informative publications offer Webexclusive editorial content, new product introductions and ISS show updates and information. Impressions has long been more than a great industry magazine; our digital presence gives you the opportunity to continually expand your industry knowledge, in addition to the award-winning content you read in the print magazine. So stop by impressionsmag.com, stay awhile and check back often as we continually update the Web site to keep you as informed as possible. DECORATED APPAREL GROUP EDITORIAL OFFICE 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 h ADVERTISING ASSOCIATE PUBLISHER LAURIE GONZ • (813) 366-2877 LAURIE.GONZ@NIELSEN.COM ACCOUNT EXECUTIVE JEANINE MORGAN • (813) 366-2876 JEANINE.MORGAN@NIELSEN.COM SENIOR ACCOUNT EXECUTIVE — CLASSIFIEDS DIANE KENNEDY • (770) 291-5519 DIANE.KENNEDY@NIELSEN.COM IMPRINTED SPORTSWEAR SHOWS 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 SALES GROUP SHOW DIRECTOR NIKKI HOUSTON • (770) 291-5416 NIKKI.HOUSTON@NIELSEN.COM ACCOUNT EXECUTIVE ERIN CIANCIOLO • (770) 291-5486 ERIN.CIANCIOLO@NIELSEN.COM ACCOUNT EXECUTIVE JEANINE GOFORTH • (770) 291-5414 JEANINE.GOFORTH@NIELSEN.COM OPERATIONS OPERATIONS MANAGER EKITA SHAW • (770) 291-5506 EKITA.SHAW@NIELSEN.COM CONFERENCE CONFERENCE MANAGER LAURA CASKEY • (770) 291-5590 LAURA.CASKEY@NIELSEN.COM MARKETING SALES DEVELOPMENT MARKETING MANAGER CECE LOFT • (770) 291-5457 CECE.LOFT@NIELSEN.COM AUDIENCE MARKETING MANAGER EDITOR IN CHIEF ELAINE BARNES • (770) 291-5423 ELAINE.BARNES@NIELSEN.COM To comment on this editorial or to express your views on other matters, address your e-mail to mderryberry@impressionsmag.com.Impressions >> March 2010 impressionsmag.com http://www.impressionsmag.com http://www.impressionsdirectory.com http://www.impressionsmag.com http://www.impressionsmag.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - March 2010

Impressions - March 2010
Contents
First Impressions
FYI
Product Gallery
Add Shine to Womenswear
Reverse Decorating With CAD Materials
Tech Tips Embroidery
Tech Tips Screen Printing
What’s Up With Water-Based Inks?
Technique
Production
For Screen Printers Only
Online Directory
Change Digital Workflow to Keep Profits Flowing
On Design
Business to Business
Classifieds
Ad Index

Impressions - March 2010