Impressions - July/August 2010 - (Page 6)

FIRST IMPRESSIONS Starring...You! DECORATED APPAREL GROUP EDITORIAL OFFICE 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 o ne of the coolest things about working with Impressions and the Imprinted Sportswear Shows (ISS) is meeting cutting-edge decorators who continue to push the envelope on creativity. Each year, we meet both newcomers and veterans alike who are taking their respective ingenuity to the next level to earn reputations as innovators and, often, award winners. Impressions magazine, impressionsmag.com and the ISS shows give us the opportunity to showcase these industry stars, whether it be on the pages of this publication, in one of our digital newsletters or on our Web site, or as part of an ISS event or display. And this time of the year is an exciting one for our team because we’re preparing for the 2010 Impressions Awards competition. It is often through this contest that we ﬁnd new market leaders to feature, write technical articles or speak for the ISS educational programs. This issue’s cover story is an example of a decorator we met through his involvement in the Impressions Awards. Greg Gaardbo, owner and creative director of Shockwaves Promotional Apparel, Arlington Heights, Ill., had been a successful decorator for many years before entering our competition for the ﬁrst time a few years ago. His debut attempt earned several honors for special effects and other screen printing techniques. His entries were displayed at the Impressions booth at all ISS shows along with other winners and drew lots of interest from industry peers as to how the techniques were achieved. Greg is passionate about sharing his insight and now speaks on the topic at the ISS shows, and he also is the author of this month’s cover feature article. He is only one of the hundreds — if not thousands — of innovative decorators out there who are staying competitive by stepping outside the box and offering their customers something different. Each year, we celebrate apparel decorators through our market coverage and we’re always looking to meet new friends. With the 2010 Impressions Awards entry deadline approaching in mid-August, we challenge you to show us what you’ve got. There are categories for all aspects of apparel decoration, with new ones for eco-friendlier decorating and most creative use of heat-applied graphics. With no cost to enter and the only requirement being a sample of your entry, you’ve got nothing to lose. Visit impressionsmag.com and click on the Impressions Awards icon for the ofﬁcial rules, categories and entry form. We’re judging the 2010 competition at ISS Fort Worth, to be held Sept. 30-Oct. 2, so don’t delay; we need your entries soon. And who knows? Your work could soon be the star of the show. ADVERTISING ASSOCIATE PUBLISHER LAURIE GONZ • (813) 366-2877 LAURIE.GONZ@NIELSEN.COM ACCOUNT EXECUTIVE JEANINE MORGAN • (813) 366-2876 JEANINE.MORGAN@NIELSEN.COM SENIOR ACCOUNT EXECUTIVE — CLASSIFIEDS DIANE KENNEDY • (770) 291-5519 DIANE.KENNEDY@NIELSEN.COM IMPRINTED SPORTSWEAR SHOWS 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 SALES GROUP SHOW DIRECTOR NIKKI HOUSTON • (770) 291-5416 NIKKI.HOUSTON@NIELSEN.COM ACCOUNT EXECUTIVE ERIN CIANCIOLO • (770) 291-5486 ERIN.CIANCIOLO@NIELSEN.COM ACCOUNT EXECUTIVE JEANINE GOFORTH • (770) 291-5414 JEANINE.GOFORTH@NIELSEN.COM OPERATIONS OPERATIONS MANAGER EKITA SHAW • (770) 291-5506 EKITA.SHAW@NIELSEN.COM CONFERENCE CONFERENCE MANAGER LAURA CASKEY • (770) 291-5590 LAURA.CASKEY@NIELSEN.COM MARKETING AUDIENCE MARKETING MANAGER ELAINE BARNES • (770) 291-5423 EDITOR IN CHIEF ELAINE.BARNES@NIELSEN.COM To comment on this editorial or to express your views on other matters, address your e-mail to mderryberry@impressionsmag.com. 6 Impressions >> July/August 2010 impressionsmag.com http://www.impressionsmag.com http://www.impressionsmag.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - July/August 2010

Impressions - July/August 2010
Contents
First Impressions
FYI
Product Gallery
SFX Solutions
SFX Decorating: A Hands-On Experience
Grown-Up Fashion Drives Kidswear and Teen Trends
Design & Digitizing
Production
Graphics and Design
For Screen Printers Only
Tech Tips
Adding Digital Garment Printing to Your Shop
Online Directory
On Design
Business to Business
Classifieds
Ad Index

Impressions - July/August 2010