Impressions - September/October 2010 - (Page 28)

BACK BASICS to Hoodies and lighter-weight styles lead the way as popular fleece basics for price-conscious consumers. By Sam Calvert, Editorial Intern f leece is an established part of any wardrobe, with its many styles, colors and opportunities for different embellishments. Whether it’s the standard college sweat shirt or a plain pullover, fleece can be seen in any market niche. It has seen numerous adaptations throughout the years while adjusting to its consumers’ style preferences. Now, fleece is returning to its fundamentals. “The economy is down, so pricing is very important to our customers,” says Sunshine Fletcher, operations manager, Beimar Inc., Mira Loma, Calif. “What we’ve seen when talking to customers is that they’re keeping with the basics.” (Continued on p. 32) 28 Impressions >> September/October 2010

Table of Contents for the Digital Edition of Impressions - September/October 2010

Impressions - September/October 2010
First Impressions
Product Gallery
2010 Top-Volume Decorators
Back to Basics
Inside Outerwear
Technique: Use Proper Techniques to Easily Embroider Fleece
Technique: Water-Based Ink and the Environment
For Screen Printers Only
Online Directory
Tech Tips
Using Layer Styles for Digital Printing
On Design
Business to Business
Ad Index

Impressions - September/October 2010