Impressions - April 2011 - (Page 2)

THE DECORATED APPAREL AUTHORITY April/May >> 2011 EMBROIDERY 52 Design & Digitizing Simple Solutions for Novice Digitizers By Ed Levy SCREEN PRINTING 56 Graphics & Design Solving the Customer Artwork Dilemma By Dan Corcoran 60 For Screen Printers Only How to Assess Correct Color Order By James Ortolani Garments provided by Augusta Sportswear, Augusta, Ga.; Garment decoration by Seaglass Logowear, Clifton Park, N.Y.; Photography by Photoetude, Alpharetta, Ga. ON THE COVER 26 DIGITAL DECORATING 63 How to Achieve Quality Digital Prints on Dark Shirts By Kevin Kelly 67 How to Sublimate on Caps Athletic and cheer apparel suppliers tackle innovation together. By Marcia Derryberry 32 Top Sellers By Marcia Derryberry Cap off your athleticwear or promotional orders and add profits with selections from this year’s array of headwear styles. 40 Decorated Apparel: The Next Generation The 2011 Impressions Awards Student Decorating Competition honors future decorated apparel industry leaders. By Marcia Derryberry 48 Adjusting Your Business to the ‘New Normal’ Your business survived round one of the recession. Here’s some advice to help ensure it survives round two. By Greg Kitson 2 Impressions >> April/May 2011 EVERY ISSUE 26 In the Team Spirit features By Christopher Bernat >> 4 8 10 18 62 69 69 71 FIRST IMPRESSIONS FROM THE SHOW DIRECTOR FYI PRODUCT GALLERY ONLINE DIRECTORY BUSINESS TO BUSINESS CLASSIFIEDS AD INDEX Volume 35, Issue 1, Impressions, (USPS number 426-070; ISSN 1043-6839) is published monthly, except bi-monthly in Apr/May; June/July; Aug/Sept; and Oct/Nov, by Nielsen Business Media, 770 Broadway, New York, NY 10003-9595. Periodicals postage paid at New York, NY and additional mailing offices. One Year rates (pre-paid in U.S. funds only): U.S. $75; Canada/ Mexico, $79; International via airmail $190. Canadian Post Publications Mail Agreement No. 40031729. Printed in the USA. POSTMASTER: Send address changes to Impressions, PO Box 3601, Northbrook, IL, 60065-3601; (800) 697-8859. Impressions assumes no responsibility for the return of unsolicited manuscripts or art. No part of this periodical may be reprinted without the written permission of the publisher. Advertisers, or their agents, assume responsibility for any claims arising there from against the publisher. Subscription Inquiries: Send all remittances, requests and changes of address to Impressions PO Box 3601, Northbrook, IL, 60065-3601; or (800) 697-8859; fax (847) 291-4816. Advertising and Editorial offices: Impressions, 1145 Sanctuary Pkwy., Suite 355, Alpharetta, GA 30009; (800) 241-9034 or (770) 569-1540. impressionsmag.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - April 2011

Impressions - April 2011
Contents
First Impressions
From the Show Director
FYI
Product Gallery
In the Team Spirit
Top Sellers
Decorated Apparel: The Next Generation
Adjusting Your Business to the ‘New Normal’
Design & Digitizing
Graphics & Design
For Screen Printers Only
Online Directory
How to Achieve Quality Digital Prints on Dark Shirts
How to Sublimate on Caps
Business to Business
Classifieds
Ad Index

Impressions - April 2011

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