Impressions - February 2012 - (Page 8)

from the show director ISS Focus: Change for 2012! friend of mine who owns her own business has a motto: “With each experience comes growth and transformation.” Don’t we all want to be “better?” I challenge myself daily to be a better person, mother and business partner. And as a trade show producer, I want the best experience for our Imprinted Sportswear Shows (ISS) attendees and exhibitors. I’m constantly asking myself what we can do better to improve the show experience for everyone. What could we have done differently to make the last show better? What do our exhibitors and attendees expect from us? Asking these questions over the past year — thus spurring numerous conversations with exhibitors and attendees — has led ISS to make some major changes in 2012. We’re evolving to create a better show for you! The ISS Orlando show will be the first of three in 2012 that have been changed to a new two-day format. Join us Feb. 17-18 at the Orange County Convention Center in Orlando, Fla. There, you will experience our fresh new show look. Believe me, you will love it! We also have extended the show hours: 9 a.m. to 6 p.m. on Friday and 9 a.m. to 4 p.m. on Saturday. You will have 16 total hours of trade show floor time to stay current on market trends, learn new techniques, gain inspirational ideas and enhance your business’ productivity. ISS Orlando will expose you to hundreds of exhibitors — including six new companies as of press time — encompassing almost 20,000 square feet of exhibit space. Our comprehensive conference program contains 32 seminars and four workshops, and individual sessions can be purchased for as little as $25 each. Additionally, attendees will have two chances to win $100 gift cards playing Booth Bingo. Don’t miss your opportunity to win! Booth Bingo cards will be available at registration. Register today at issshows.com. Reduced conference rates are available until Feb. 15. Use your smart phone to scan the QR code below to link directly to our ISS home page for information on all of our upcoming 2012 shows. We also welcome you to call us directly so that we can speak with you personally. Our individual contact information can be found to the right of this column. Jeanine, Erin, Sarah and I are here to assist you in any way we can. The Columbus, Ohio, and Atlanta ISS events also will change to a two-day format with extended show hours. We also are thrilled to launch ISS Las Vegas, in addition to our standard show schedule. The launch will take place Aug. 12-14. Our staff is looking forward to a year of innovations, educational opportunities, industry successes and networking possibilities that only the ISS events offer. We want you, and all of our clients, to walk away feeling productive and satisfied. The entire ISS and Impressions staff looks forward to seeing you in 2012! ImprInted sportswear shows 2012 Iss Long Beach January 20-22 Iss orlando February 17-18 Iss atlantic City March 9-11 Iss Columbus May 4-5 Iss Las Vegas August 12-14 Iss atlanta September 7-8 Fort worth September 27-29 a Editorial Office 1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009 (770) 569-1540, (800) 241-9034; Fax: (770) 569-5105 saLes grOup shOw dirEctOr nikki houSton | (770) 291-5416 nikki.houston@nielsen.com sEniOr AccOunt ExEcutivE erin ciAnciolo | (770) 291-5486 erin.cianciolo@nielsen.com AccOunt ExEcutivE JeAnine GoForth | (770) 291-5414 jeanine.goforth@nielsen.com AccOunt ExEcutivE SArAh MAllett | (770) 291-5418 sarah.mallett@nielsen.com operatIons OpErAtiOns mAnAgEr ekitA ShAw | (770) 291-5506 ekita.shaw@nielsen.com ConFerenCe cOnfErEncE mAnAgEr lAurA cASkey | (770) 291-5590 laura.caskey@nielsen.com marketIng mArkEting mAnAgEr elAine AMAcher | (770) 291-5423 elaine.amacher@nielsen.com A Division of Nielsen prEsidEnt, niELsEn ExpOsitiOns DAviD loechner sEniOr vicE prEsidEnt, humAn rEsOurcEs MichAel AliceA sEniOr vicE prEsidEnt, businEss dEvELOpmEnt DArrell Denny vicE prEsidEnt, finAncE DeniSe BASheM vicE prEsidEnt, OpErAtiOns lori JenkS vicE prEsidEnt, digitAL tereSA reilly vicE prEsidEnt, mAnufActuring & mArkEting sErvicEs JoAnne wheAtley iss shOw dirEctOr Nikki.Houston@nielsen.com (770) 291-5416 8 Impressions | February 2012 impressionsmag.com http://www.issshows.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - February 2012

Impressions - February 2012
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conferences
Flocking Meets Fashion
How to Choose a DTG Printer, Part 2
Working Wearables
Shop Spotlight
Embroidery Technique
Embroidery Production
Screen Printing Graphics & Design
For Screen Printers Only
Digital Decorating
Online Directory
Business to Business
Classifieds
Ad Index

Impressions - February 2012