Impressions - January 2013 - (Page 12)

Grown and Sewn in the USA Lori Williams is proud of America. But fearing a “growing absence of political courage” that could lead to her children not enjoying the same liberties and freedoms she cherishes, she decided something had to be done. The result of her endeavors is Crawford, Texas-based The Liberty Brand Co. Founded by Williams and Kelley Norcross, the company’s stated purpose is “to remind, inform and inspire Americans about our country’s heritage through simple, visual imagery on apparel and accessories.” At the center of this mission the hope of revitalizing the “Made in America” label with products that are “100% grown and sewn in the USA,” according to the company. Williams originally was inspired by a story of George Washington’s rising sun armchair, a drawing of which became the company’s logo. The Liberty Brand’s products — T-shirts, caps, pillows, tote bags and other various accessories — feature patriotic quotes and images, including the Liberty Bell and George Washington, that are screen printed with waterbased inks. To aid in its mission, 5% of each sale goes to ﬁnding or creating innovative children’s educational initiatives about America’s heritage. For more information, visit thelibertybrand.com. — M.H. Products offered by The Liberty Brand Co., including T-shirts, feature patriotic quotes, images and themes to remind wearers about America’s heritage. | Mount Vernon Mills, Mauldin, S.C., is now offering its AMSOFT ﬁnish on all of its ﬂame-resistant fabrics. AMSOFT is applied using the Biancalani AIRO 24 machine, which uses a chemical-free softening process to provide a distinct, naturally soft had and improved drape to ﬂameresistant fabrics, according to the company. Mount Vernon Mills offers six collections of ﬂame-resistant fabrics: AMTEX C100 (100% cotton), AMTEX PLUS (88% cotton/12% nylon), RESILIENCE (80% cotton/20% Nomex), RESILIENCE TRO (cotton/Nomex/nylon blend), PHOENIX FR (ﬂame-resistant denim) and MY FR (the company’s custom-fabric program). | CafePress Inc., Louisville, Ky., has partnered with Magic Moments to introduce a new free mobile app that enables customers to create and sell products from their smartphones. To use the app, users follow a four-step process that includes taking a picture or choosing an image from an existing album, selecting a product to make, enhancing the image in the company’s online Aviary Design Center and ordering the item. The app features 27 personalized product options and is available for free in the iTunes App Store. | J.America Inc., Fowlerville, Mich., has partnered with Fanatics as The Ohio State University’s licensed apparel and retailer partner under an exclusive apparel, headwear and retail model. J.America plans to establish a campus-based design center and showroom, and expand its Ohio supply chain, including contracts with decorators, distributors, blank goods suppliers, freight and trucking services, catalog and offset printing services, and insurance services. impressionsmag.com Transfers Made the ‘X Press’ Way Digital HeatFX, a division of Pantograms Inc., Tampa, Fla., recently introduced X Press It custom transfers. The new transfers offer a convenient, costeffective way to produce full-color heat transfers for light and dark garments, according to the company. Customers send in art that they have created or collected from clients, and Digital HeatFX creates ready-to-press custom transfers. They are created using a white toner laser printer and laser dark transparent paper, and are available as traditional sublimation transfers or in custom sizes up to 11" x 17". “Produced within a couple of days, they cost less than most transfers based on fullcolor digital options,” says Bryan Marks, marketing director for Pantograms. “There are no minimums required and because we use white toner, we can print a transfer with practically any artwork, regardless of the design or colors used.” Accepted art ﬁle types include Adobe Photoshop or Illustrator, CorelDRAW, .pdf and more. Additionally, the laser dark transparent papers are no-cut, no-weed papers. Once printed, they can be pressed onto the garment in less than a minute and without any background or unwanted boxes. Because Digital HeatFX’s X Press It transfers are created using white toner, practically any artwork can be used — regardless of the design or colors used. To order X Press It transfers, or to get more information, customers can call 1-855-3484839, or visit digitalheatfx.com. — L.M. 12 Impressions | January 2013 http://www.thelibertybrand.com http://www.digitalheatfx.com http://www.impressionsmag.com

Table of Contents for the Digital Edition of Impressions - January 2013

Impressions - January 2013
Table of Contents
First Impressions
From the Show Director
FYI
Product Gallery
ISS Conference
Sharing the Spotlight
Tracking Today's T-Shirt Trends
Tees: Tried and True
How to Shop a Trade Show
Shop Spotlight
Embroidery Production
Screen Printing Technique
Digital Decorating
Online Directory
Business to Business
Classifieds
Ad Index

Impressions - January 2013